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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
Episodes
Jul 11, 2026
Jul 11, 2026
49 min
Most realtors sound like everyone else — and it's costing them clients every single day. Joanna Wiebe built a $30M business on client communication tips for realtors that actually work.
Everything a realtor does every day is writing. Emails. Texts. Listing descriptions. Offer letters. Your bio. Your website headline. Your Instagram profile.
And yet almost nobody in real estate was ever trained in the art and science of using words that actually get clients to say yes.
That changes today.
Tom Ferry sits down with Joanna Wiebe — the woman who coined the term "conversion copywriting" and built a $30 million business helping brands communicate better — to unpack the client communication tips every realtor needs right now.
Here is what you will learn:
• Why your homepage headline is almost certainly wrong — and the one fix that changes everything
• How to write a realtor bio that makes clients feel understood instead of sold to
• The voice of customer method — how to use your clients' own words to attract more clients
• The Instagram bio formula every realtor should be using: "I help [blank] do [blank]"
• Problem-Agitation-Solution vs Desire-Obstacle-Solution — which framework to use and when • Why AI produces generic copy — and what to do instead to stand out
• The rehab center headline that got 400% more clicks and 20% more signups overnight
• How one word change made people 4.6x more likely to act — and what that means for your listings
"Value and differentiation are at the heart and soul of all marketing, all copywriting, all advertising." — Joanna Wiebe
If you are a realtor who feels invisible online, sounds like every other agent, or just wants more clients to call back — this episode is for you.
Get Joanna's Book: The Copy Selling System: https://copysellingsystem.com
Follow Joanna Wiebe on Instagram for daily copywriting tips
Tom Ferry Success Summit: https://www.tomferry.com/success Free Tools & Playbooks: https://www.tomferry.com/tools #TomFerry #ClientCommunicationTips #RealtorTips #JoannaWiebe #RealEstateMarketing
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