The Tom Ferry Podcast Experience

What’s really happening in the Fall 2026 housing market—and what should real estate agents be telling their clients?

In TFPE 345, Tom Ferry and David Childers break down the market headlines, the waiting-for-rates conversation, and how to help buyers and sellers understand what this market means for their plans.

They discuss slower sales activity, homeowner equity, the different circumstances facing cash buyers and mortgage-dependent buyers, and why understanding client motivation matters.

You’ll also hear:

•         Why David challenges housing market crash comparisons.
•         Questions to ask when buyers or sellers say they want to wait.
•         How to explain local inventory, days on market, and pricing.
•         Ways to become the “memorable educator” through content and database outreach.

Watch the conversation, then tell us in the comments: What’s the biggest question your clients are asking about the market?

Subscribe for more conversations with Tom Ferry, and share this episode with an agent who could use a clearer perspective.

Watch the episode:

https://youtu.be/czJO-Ocl89I

One topic has dominated real estate for the past few weeks: Compass’s private exclusives on one side, and on the other, Open Real Estate, a new shared listing system announced by the next four largest brokerages. Agents are confused, and the stakes are high at a time of historically low transaction counts.

In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jack Miller of T3 Sixty, the industry’s go-to analyst when big change hits, to get past the noise. This isn’t about picking sides. It’s about understanding the tradeoffs so you can make the right call for your business and your clients.

You’ll learn:
-Whether Open Real Estate is really just Project Upstream 2.0, and what’s different this time
-Where Compass and Open Real Estate actually agree
-Why price point may be what this debate is really about
-The hidden friction private listings create for buyers, appraisals, and financing
-Why a level playing field forces listing agents to compete on skill, not access
-How agents are adopting AI, and why it isn’t showing up in the bottom line yet

The bottom line: whatever happens with the big brands, the agent who has the most meaningful conversations with clients still wins.

Want to see what’s coming next for the industry? Pick up the 2027 Swanepoel Trends Report from T3 Sixty. It covers private listings, multi-model brokerages, the 40-year-old first-time homebuyer, AI adoption, and more. Use code TOM for special pre-order pricing.
👉 https://www.t3trends.com

You’re about to learn a new term that will majorly impact your business… and it’s just two, simple words courtesy of author and 30-year mortgage industry veteran JJ Mazzo:

“Life rate.”

Millions of homeowners feel stuck in their low mortgage interest rate. You hear it all the time – “Our rate is just too good. We’d love to move but we can’t sell now.”

Here’s the problem: They’re not seeing the big picture. People are struggling financially due to “other” debt they’ve accumulated – their “life rate” – and failing to realize their home equity can actually solve their financial woes.

On today’s podcast, JJ reveals the conversations you should be having to help these people convert “bad” debt to “good” debt – and earn more listings as a result. JJ’s tips provide a fantastic solution to a problem with no end in sight.

On the pod, we also discuss:

• How to use “The Anniversary Call” to reengage past clients in a meaningful way
• Why new agents enjoy an advantage over certain veterans in today’s market – are you letting this happen to you?
• The importance of focusing on what you can control
• The aftermath of JJ’s first book, “Perseverance Principles,” and what to expect in his soon-to-be-released follow-up.

 

There are certain people with the ability to cut through the clutter and share tons of wisdom in the name of helping others. JJ Mazzo is definitely one of those people. 

 

Don’t miss this episode. Watch or listen now!

 

“I just like a little bit of ridiculousness in my life.”

That’s a direct quote from today’s podcast guest, Cassandra Marks, a highly successful agent from Vancouver, Washington. To understand what she’s referring to, I strongly suggest you watch this episode instead of just listening.

And yeah, Cassandra might be a little ridiculous, but she’s also finely attuned to how to capitalize on her authenticity to build an extremely memorable personal brand.

In addition to talking branding, we dig into:

• How Cassandra generates 40% of her business from agent-to-agent referrals
• Why YouTube is her marketing platform of choice and how she adapted her videos once she realized her primary audience
• Long hours and lost weekends – her initial Open House strategy that helped her gain a footing when she first got licensed
• Her proven system for keeping clients up to date throughout every transaction, and much more!

If you’re still searching for a personal brand that reflects the real you, this is one episode you simply cannot miss. 

Watch it now to let Cassandra’s philosophy guide your success!

I’ve got a quick but powerful message about breaking through and tapping into your full potential on today’s podcast. In just 12 minutes, I’ll share three areas of your life and business that warrant closer examination – and some strategic suggestions to spark your transformation.

I’m talking about the “mechanism of suppression” and how to overcome this built-in tendency to underperform. Even when we know we’re capable of more, human beings tend to stop short of our true potential.

But true outliers know how to conquer their mechanism of suppression.

So press “Play” on this one to learn:

• How stacking small wins builds much-needed momentum for your business and alters how you view feel about yourself, how you act, and how others view you
• Why the people you surround yourself with matter more than you expect – and how to set yourself up for success more frequently
• 5 meetings that bring much-needed structure to your business (number 5 is absolutely crucial)

Ready to stop suppressing your own success? Watch or listen now!

If you’ve ever wondered what successful real estate agents are actually doing on social media to generate business, this episode of the #TomFerryPodcastExperience is for you.

My guest is eight-year real estate veteran Faith Barrett, who closed 126 transactions in 2025 and doesn’t hold anything back when it comes to:

• Her best advice for someone starting new on social – and the three core types of content she recommends
• Her weekly social posting strategy, including how she’s reached the point that local businesses actually DM her asking for collabs
• Where she finds inspiration and how she handles the logistics of it all
• AI’s role in her social media lead gen strategy, and much more!

Faith is living proof that you can achieve everything you want in business, make it fun, and still have a life outside of real estate.

If your social media presence feels inconsistent, uninspired, or disconnected from your business goals, our conversation gives you a practical blueprint to start making it work harder for you.

Watch or listen now and apply Faith’s advice to your growing business.

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Interested in a FREE Coaching Consultation?

Click Here: https://bit.ly/TFfcc

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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Let’s Connect:

Get Your Real Estate Coaching Consultation → https://www.tomferry.com/free-coaching-consultation/

Attend A Tom Ferry Event → https://store.tomferry.com/

Free Tools & Playbooks for Real Estate Agents → https://www.tomferry.com/agent-tools/

Visit My Website → https://www.tomferry.com/

Instagram → https://www.instagram.com/tomferry

Facebook → https://www.facebook.com/TomFerry

X → https://x.com/tomferry

 

Today’s podcast is dedicated to missed opportunities from all the great ideas you never implemented.

You know the story… you get a new business idea, get excited, scribble it on a “to-do” list somewhere, and then… sink right back into your routine and forget all about it.

Let’s change that. To help, I’m going to show you:

• How to eliminate distractions so you can improve your focus, clearing space for you to achieve more
• 5 key meetings that should be on your calendar every single week
• A sample “top performer” checklist of nine daily activities that the best agents do regularly 
• Why getting your goals “up and visual” is way more important than you think
• A simple way to prioritize ideas that helps you maintain focus and avoid overwhelm

This episode is advice I shared toward the end of Success Summit earlier this month, but it’s relevant to anyone who has ever regretted their failure to act on an idea.

Transformational ideas don’t belong on the back burner. It’s time to put them into action. 

Watch or listen now.

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Want more from Success Summit? Get OnDemand today: https://store.tomferry.com/products/ondemand-summit-2026/ 

What separates the best from the rest?

In any profession, you have your elite performers… the top 5%... who seem to naturally differentiate themselves from everyone else.

The question then becomes, “What makes them special?”

I got the answer from Rockstar sports psychologist Gio Valiente, and last week, I shared it with the thousands of agents at my annual Success Summit.

Today’s Tom Ferry Podcast Experience delivers an excerpt from that session, exploring five traits common to those extraordinary individuals. In it, you’ll learn:

• The reason why most people underperform compared to their potential
• Beyond talent and work ethic, why it’s critical to own your unique perspective
• How elite performers turn best practices into habits and repeatable processes
• Why letting go of the “control freak” mentality is crucial to your success, and more!

 

Here’s the harsh truth – all of us are capable of so much more than we actually achieve. If you’re ready to tap into your full potential, this is a can’t-miss episode!

To catch up on the rest of the Success Summit main stage presentations, go to: https://store.tomferry.com/products/ondemand-summit-2026/ 

Social Copy

 

“You are not performing to your full potential.” 🤯

How you interpret that sentence 🤷‍♀️ says a lot about you. If it hurts, it’s probably because it’s true. If it motivates you, it means you’re ready to tap into more of what you’re capable of.

Either way, I’d advise you to listen to today’s podcast episode. It’s an excerpt from last week’s Success Summit where I dive into five common traits of the world’s true 📈 top performers – the elite 5️⃣% who set themselves apart from everyone else..

Whether it’s Michael Jordan or the agent in your market who makes you think, “How do they do that?,” these elite individuals just do things differently. 

You can, too. Watch or listen now. 🔗 Link in bio.

It’s likely you’ve never thought as deeply about the sales process as you will in the next 52 minutes – especially if you’re among the 82 percent of people who came into real estate with no formal sales training.

My guest on today’s podcast is not only a powerhouse Baltimore team leader, but also the creator of the Control Selling Method. 

Andrew Undem joins me to unpack the 9 “C”s that empower you in every sales scenario and how to incorporate them into your process. 

Andrew goes deep on:

• Why sales skills are even more important in the age of AI
• How to embed your “close” early in the sales process – “Even more important than being a good closer is being a good opener.”
• 6 objectives you must achieve before beginning your actual presentation
• When and how to spell out the unique value you bring to a transaction

 

And so much more!

Your ability to influence people has never mattered more, and the Control Selling Method is the modern sales approach every professional needs right now.

Also… this episode is just the start of a much deeper examination of the Control Selling Method, so watch or listen now to lay the foundation for your future growth.

Should Andrew and I go deeper on this topic? Go to www.ControlSelling.com to get on the wait-list for more.

Every 1000 YouTube subscribers generates between 1 and 3 real estate transactions a year. Here are the YouTube tips for real

estate agents that make that math work in your favor.

READY TO GROW YOUR REAL ESTATE BUSINESS ON YOUTUBE?

Schedule a free call with a Tom Ferry consultant:https://www.tomferry.com/free-coaching-consultation/

THE BREAKDOWN:

73% of consumers are now searching for property on YouTube — and most real estate agents are not showing up. In this

episode, Tom Ferry sits down with YouTube coach Aaron Cuha, author of Crazy Simple YouTube, to break down the exact

YouTube tips for real estate agents that turn subscribers into transactions.

The math is simple. One video a week gets you 5 to 8 thousand subscribers. Three videos a week gets you 25 to 35 thousand.

Five videos a week and you hit 100 thousand in a year. Every thousand subscribers generates one to three real estate

transactions annually.

Aaron covers the complete system — channel setup, Gemini bio writing, TubeBuddy keyword research, naming your channel

around search terms, semantic listening, the 12-minute property tour formula, post-production upload checklist, and advanced

analytics.

Real proof: Patrick OConor — zero to 80K subscribers in five months. Jonathan — first million dollar lead in 10 videos. Leah

Courage — 150 leads from going viral. Aaron himself launched a Cabo channel 10 days before recording and hit 1200

subscribers ranking number one for every target keyword.