The Tom Ferry Podcast Experience
Talking Lead Gen, Follow-Up and Conversion Strategies with Second-Home Expert Nick Fong

Talking Lead Gen, Follow-Up and Conversion Strategies with Second-Home Expert Nick Fong

June 16, 2021

How did an IT consultant from Chicago end up dominating the second-home real estate market on Mexico’s Baja Peninsula?
Nick Fong joins me on today’s Tom Ferry Podcast Experience to explain all!

On pace for 700 transactions in 2021, Nick and his Ronival Real Estate team are always testing to discover the best strategies to attract new leads, nurture them, and convert!
Nick reveals his process – along with some of the mistakes he’s made along the way.

Even if you’re not in a second-home market, many of Nick’s strategies can be applied toward standard residential real estate to improve your follow-up strategies and master conversion!

Be Like Kobe. Do the Work. | Mindset Monday

Be Like Kobe. Do the Work. | Mindset Monday

June 14, 2021

We all want things to be easier in life. But like I told you last week, 90 percent of success is simply doing the work. So... are you constantly looking for hacks, or are you willing to do the work? Check out today’s Mindset Monday to find out why this topic makes me instantly think of Kobe Bryant – and why we should all “be like Kobe.”

Decoding Greatness with Award-Winning Psychologist and Author, Ron Friedman, PHD

Decoding Greatness with Award-Winning Psychologist and Author, Ron Friedman, PHD

June 9, 2021

Do you ever wonder what separates top performers from all the others? Catch today’s Tom Ferry Podcast Experience to learn about the methods of award-winning psychologist and author of Decoding Greatness, Ron Friedman, PHD. The best companies have a range of performance levels, Ron digs into what separates top performers from everyone else.

Ron explains how the stories we’ve been told about greatness and success are wrong and runs us through the path that so many entrepreneurs and inventors have gone through to achieve success. If talent and practice are not the key to greatness, what is? You’ve got to go out of your way to find people who have done extraordinary things to learn from them.

 

In this episode, we talk about:

1:54 – The stories we’ve been told about greatness and success are wrong
2:58 – People think that greatness is for someone else
7:49 – Ron reverse engineers the most popular Ted Talk of all time
12:08 – As a species we are distrustful of the “new”
17:03 – Ron walks us through how to decode greatness
22:58 – Scoreboarding: anything you measure you will likely improve on
32:48 – Become a collector, start collecting great examples

10% is the Moment of Inspiration, 90% is the Work | Mindset Monday

10% is the Moment of Inspiration, 90% is the Work | Mindset Monday

June 7, 2021

We all get excited when we are working on a new project, and that excitement is the fuel that drives us to begin the hard part – THE WORK. 10% is the moment of inspiration, but to get results you have to put in the other 90%.

Challenges and Successes of a Top Real Estate Partnership

Challenges and Successes of a Top Real Estate Partnership

June 2, 2021

Catch today’s Tom Ferry Podcast Experience for conversation with Orlando Real Estate Partners and husband and wife team Renee & Jeff Funk to discuss how they built a business and how they support each other’s roles. 

Are you grateful for your mistakes? You can’t learn from experiences you aren’t having. You can build a strategy from your past experiences good and bad. Take what you have learned and turn it around into success. The lessons learned along the way are a gift. 

We also talk about how they analyzed, rearranged and shifted for continued success during Covid and how it affected their marketing strategies and the culture of their business. 

In this episode, we talk about:

8:05 – Recognizing the individual strengths in a business partnership
13:44 – The primary ways Jeff & Renee are generating leads
14:54 – Renee talks about “Going Micro”
15:44 – Video Testimonials Challenge
17:17 – Renee shares the next evolution of their marketing
29:30 – How Renee & Jeff are taking their video marketing to the next level in 2021
32:51 – Going from 10 to 20 salespeople
40:02 – Matchmaker or Road Warrior?
42:18 – Three things every agent should do to continue to be dominant

Who Are You Modeling Right Now? | Mindset Monday

Who Are You Modeling Right Now? | Mindset Monday

May 31, 2021

What if you could take some of the best qualities of the people you know and admire and put them into your DNA? Let me show you how to “model” the behaviors of those you respect in today’s Mindset Monday.

Listing Attraction Brilliant Basics [BluePrint Q1 Excerpt]

Listing Attraction Brilliant Basics [BluePrint Q1 Excerpt]

May 26, 2021

Let’s talk marketing!
Today’s Tom Ferry Podcast Experience gives you a glimpse inside our last BluePrint event. Don’t miss the next one, which is free to attend on Wednesday, June 2!

In this episode, I’ll share with you seven proven listing attraction strategies.
I’ll also give you a question you should be asking every homeowner today.

And one final piece of advice you always need to hear.
For the full video including all the scripts mentioned, visit https://www.tomferry.com/our-podcast/experience-123/.

The Best “You” You Can Be

The Best “You” You Can Be

May 24, 2021

As we enter the post-pandemic “new normal,” you have some important questions to ask yourself. These questions will shape you who are, who you serve, and how you do it. Find out what they are in today’s Mindset Monday.

This 15-Minute Rant Could Be Extremely Valuable for Your Real Estate Business

This 15-Minute Rant Could Be Extremely Valuable for Your Real Estate Business

May 19, 2021

Last week I shot a long form live video with Tim Smith and David Childers, and as soon as it finished, I started getting requests for one specific excerpt.

I’m happy to deliver it as today’s episode of the Tom Ferry Podcast Experience.

Tim Smith has already closed $300 million in sales in 2021, so anytime you can get a mega-producer’s take on things, it’s worth listening.

And in just about 15 minutes, we cover many of the most pressing topics in our industry today:

  • The fundamental baseline for success as a real estate agent
  • How to overcome the “Even if I sell, where would I go?” dilemma
  • The changing definition of “listing appointment”
  • The one question you should be asking every homeowner today

And much more! Don’t miss this one.

 

In this episode, we discuss...

0:35 – The fundamentals that are absolutely REQUIRED in today’s market – AKA why you can’t complain if you’re not doing the work

2:04 – Tim says “Let me move the chain a little bit” when it comes to listing appointments

3:11 – Who are the “Research Phase” sellers in your marketplace?

3:34 – How to solve for would-be sellers who can’t find anywhere to move

6:43 – The new appointment format that gets listings today

8:04 – Tom role plays Expired follow up – and Tim thinks a new career path might be in Tom’s future

9:35 – “You really are now an advisor” through a “gruesome experience”

10:49 – If there’s a time to take a risk, it’s on THIS type of properties

12:23 – The one question you should be asking every homeowner today

13:18 – My bold prediction for a commission-killing trend emerging in the next 3-4 years

14:39 – This is going back to what everybody says... Realtors are lazy, right?

15:40 – Tim’s take on what top agents are doing now

Keep Opening Doors | Mindset Monday

Keep Opening Doors | Mindset Monday

May 17, 2021

Life doesn’t happen in the hallway. It happens by continuously opening doors and closing doors. Don’t let yourself get stuck in between. Find out what I mean in today’s Mindset Monday.

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