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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
Episodes
Tuesday Apr 16, 2024
Tuesday Apr 16, 2024
The NAR settlement is the biggest challenge facing real estate agents today, and the changes aren’t only impacting buyer agency. Shifts are happening on the listing side as well, and if you don’t update your processes and talking points soon, you’re going to be embarrassed by the time July rolls around.
For this episode of the Tom Ferry Show, I’m sharing the entire recording of my recent webinar which attracted tens of thousands of agents from across the country, “Embracing Change Pt. 2: The Listing Side of the NAR Settlement.”
In addition to my own thoughts and strategies, you’ll also hear from industry thought leaders, Lisa Chinatti, Jamie McMartin, Jack Miller, Jimmy Mackin, and Byron Lazine. These are some of the most successful and most informed minds working in real estate today, and they’re opening up their entire playbooks on how to adapt your listing strategies in light of the NAR Settlement.
This is a big deal, and I’m sharing it to help agents everywhere protect themselves and start serving more clients than ever before.
In this webinar, we discuss…
0:00 – The NAR settlement adjustments
8:12 – Jack Miller: settlement sighlights
15:00 – B2B vs. C2C
22:30 – Co-Broke offers
31:17 – Listing contracts & objections
38:45 – A roleplay
46:00 – Best advice
1:00:00 – 5 listing attraction strategies
Wednesday Apr 10, 2024
Wednesday Apr 10, 2024
What if you could consistently convert leads from your email list into listings? I’m talking about taking everyone in your email audience (including buyer leads) and nurturing them with quality emails that directly lead to listings.
In this episode of This Week in Marketing, Jason Pantana gives you a step-by-step process for converting your email list into listings using simple but effective campaigns. You’ll learn the campaigns to run, the content to add, and how to minimize your opt-out rate.
If you're really serious about turning your email list into listings, watch or listen right here.
In this episode, we discuss…
0:00 – Email alchemy
2:25 – How Matt Curtis does it
5:00 – Two emails a week
6:28 – Weekly Real Estate Roundup
8:40 – Seller-focused content
11:20 – Monday CTAs
13:30 – Content strategy
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers.
Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions.
If you’re looking for plays to help you win trust and generate business after the NAR settlement, these viral listing strategies are what you’ve been looking for, so watch or listen now!
In this episode, we’ll discuss…
0:00 – The NAR effect
2:30 – The perfect email
4:10 – Convert email to video
6:00 – Mega Open Houses
7:45 – Landing pages for every listings
9:55 – Home selling seminar
12:15 – A brand new postcard
15:20 – Listingleads.com
18:00 – Share your results
Monday Apr 08, 2024
Monday Apr 08, 2024
Who are the important people in your life? I’m not necessarily talking about your spouse, your parents, your siblings, or your kids. I mean who are your business associates and collaborative partners, the people you spend most of your time with? This is one of the most important questions in your life, and that’s what I’m talking about in this Mindset Monday.
Wednesday Apr 03, 2024
Wednesday Apr 03, 2024
As a real estate agent, you’re likely already using ChatGPT, but if you’re not taking advantage of custom trained GPTs then you’re overlooking a huge advantage.
In this episode of This Week in Marketing, Jason Pantana is going to unlock ChatGPT’s most powerful and underutilized feature for scaling your real estate marketing – custom-trained GPTs. You’ll learn the four most useful GPT models and how to train them to handle your tasks for you.
If you’re a real estate agent serious about saving time and upgrading your marketing, custom-trained GPTs are a MUST. Watch or listen to get started now!
In this episode, Jason discusses…
0:00 – What are custom GPTs?
5:40 – Create or configure?
7:40 – Property Description Generators
9:20 – Review Ghostwriter
11:15 – Social Media Content Creator
13:30 – MLS Data Forecaster
Wednesday Mar 27, 2024
Wednesday Mar 27, 2024
Welcome to The Tom Ferry Show! In this episode, we're diving deep into the buy side actions you need to take to navigate the new real estate rules. Join us as we discuss the latest updates and insights from the recent NAR settlement. Learn what actions to implement now and gain clarity on the timing of these changes.
Plus, get valuable advice from our expert guests, including Jack Miller, CEO of T360, David Child, CEO of Keeping Current Matters, and Coach Alysia Essig, former president of her Association. Don't miss out on this essential guidance for protecting your business and livelihood in the evolving real estate landscape. Watch now and stay ahead of the curve!
If you’re worried about how the NAR lawsuit will affect your business, it’s time to start embracing change. Watch or listen, right here. And then be sure to register for “Embracing Change Pt. 2: The Listing Side of the NAR Settlement” happening April 4! Sign up here: https://tinyurl.com/2ymd8st3
Tuesday Mar 19, 2024
Tuesday Mar 19, 2024
Instagram updates and trends aren’t something you can afford to not pay attention to. The effectiveness of your real estate social media marketing depends on them.
In this episode of This Week in Marketing, Jason Pantana talks with one of the masters of the industry, the Broke Agent himself, Eric Simon, about the Instagram updates and trends you need to know today to stay relevant.
You’ll learn how to take advantage of Instagram updates and trends to persuade the algorithm to prioritize your content and feed it to an audience more likely to work with you.
Watch or listen, now!
In this episode, we discuss…
0:00 – Variety wins the game
4:15 – Creating a snowball effect
11:30 – What’s working today
18:30 – Gimmicks
21:12 – Latest features
27:55 – What’s not working
31:00 – Formats to replicate
38:20 – The marketing triangle
42:40 – Final thoughts
Tuesday Mar 19, 2024
Tuesday Mar 19, 2024
You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market.
We’ve given you LOTS of strategies, but what you really need is a plan. In this episode of the Tom Ferry Show, that’s exactly what I’ll give you.
I’m proposing a 100-day challenge that gives you exactly the marketing you need to be running until the summer market kicks off. If you follow it, I’m absolutely certain you’ll be sitting on more listings than you ever have before – because the market is HEATING UP!
In this episode, I talk about…
0:00 – The converging forces
3:00 – The 100 Day Challenge
5:30 – Mega Open Houses
7:48 – A better mailer
Monday Mar 18, 2024
Monday Mar 18, 2024
We resist doing so many things because they’re hard. We start, get stuck, quit, and then try to convince ourselves to start again. But there’s a trick to breaking through these barriers. Turns out, most things aren’t as hard as we make them out to be. In this episode of Mindset Monday, I’ll show you the perspective shift that moves you forward when you get stuck at the start.
Wednesday Mar 13, 2024
Wednesday Mar 13, 2024
Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff.
At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. That’s what a knowledge broker helps you do. Unfortunately, great salespeople are not always so great at math. But don’t fear…
That’s where people like Jeremy Davis come in. PalmAgent helps real estate agents find the numbers that matter and use them to become the knowledge broker in their markets.
In this episode of This Week in Marketing, Jason Pantana talks with Jeremy about the numbers that buyers and sellers care about and how to use them in your marketing for maximum effect.
Watch or listen now!
In this episode, they discuss…
0:00 – Being the knowledge broker matters
2:40 – What PalmAgent does
7:00 – The important calculators
13:00 – Smart social media
17:30 – Rapid-fire marketing ideas
19:38 – Specificity makes the difference
22:00 – Final thoughts