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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
Episodes
Wednesday May 15, 2024
Wednesday May 15, 2024
What are the best videos for buyers agents to make right now that will convey their value and attract new clients? That’s just one of the questions Jason Pantana is answering in this episode of This Week in Marketing.
First, he dives into some breaking news surrounding the Google Map Pack and the upcoming TikTok ban in the U.S. You’ll learn what it means for you and how to prepare yourself before diving right into the four most important videos for buyers to be making right now.
Once you watch, be sure to check out the full examples on the Instagram pages of Shannon Mangin and Roland Osage. This is not one to miss!
In this episode, Jason discusses…
0:00 – News and Updates
10:30 – Videos for Buyers Agents
13:48 – Homebuyer hacks
15:48 – Property preview
18:10 – Instagram as matchmaker
20:30 – Area comparison guide
Monday May 13, 2024
Monday May 13, 2024
How do you go from problems to passion? It’s all about connecting the dots. In this Mindset Monday, we’re going to dive into the past, present, and future to look at what it takes to summon passion and apply it to any problem.
Wednesday May 08, 2024
Wednesday May 08, 2024
Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today.
In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in all of real estate marketing and branding, Marc Davison, about what it takes to elevate your value proposition for buyers.
Jason and Marc cover everything from the science of colors and fonts to the messaging you put you out. This is a masterclass of crafting a brand identity that consumers trust. Watch it now!
And if you’re truly dedicated to scaling your marketing and skyrocketing your value proposition with buyers, do not hesitate to check out Jason’s full line of MarketingPRO courses.
Wednesday May 01, 2024
Wednesday May 01, 2024
ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time.
Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that.
He’ll walk you step-by-step through setting up your custom GPTs in ChatGPT, training them to match your needs and tone, and he’ll even give you the listing description prompts to feed it.
And if you’re interested in more of these step-by-step real estate marketing tutorials, you must check out MarketingPRO – Jason’s 3-part, self-guided video series covering the most important aspect of your marketing: email, social media, and Google Business Profile. Get the full bundle now!
On top of that, Jason’s full AI course, AI Marketing Academy, has a new session starting soon. Be sure to check it out!
In this episode, Jason discusses…
0:00 – News & Updates: Meta.AI
4:30 – YouTube & Adobe updates
8:45 – Custom GPT tutorial
14:20 – Writing listing descriptions
Monday Apr 29, 2024
Monday Apr 29, 2024
People always want big changes fast. Have you ever tried to massively change your habits all at once? How’d it work out for you? The key to massive breakthroughs is adjusting little things over time. That’s what we’re talking about in this Mindset Monday.
Thursday Apr 25, 2024
Thursday Apr 25, 2024
Your buyer strategies need an update.
The NAR settlement agreement has gotten preliminary approval and rules are set to change in July, but that’s just one of the new challenges you face.
Right now, it’s critical to use new buyer strategies to handle consumer perceptions, increasing competition, and a confusing market.
In this episode of the Tom Ferry Podcast Experience, I’m talking with expert coaches Janet Miller and Tausha Fournier about the buyer strategies that agents need to start implementing TODAY to protect themselves and start driving more business before the summer.
Listen now.
Wednesday Apr 24, 2024
Wednesday Apr 24, 2024
Buyer agency has never been more important.
Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing.
In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today.
Watch or listen now.
In this episode, they discuss…
0:00 – Fixing buyer agency perception
4:08 – What matters to consumers
9:16 – Questioning value
12:00 – Setting better expectations
16:25 – Tell the right story
22:50 – Revealing statistics
26:30 – The best script is the truth
31:00 – Lead the pack
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
Your buyer presentation has NEVER been more important.
With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult.
In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract.
You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now!
Monday Apr 22, 2024
Monday Apr 22, 2024
If everything seems to be going wrong and you’re feeling defeated, I want to give you a piece of advice that one of my first coaches gave me: The universe is unfolding exactly as it should. I know that seems difficult to grasp, but I have a little game I want to show you that will bring it into context. It’s called “The Perfect Game,” and it’s what we’re talking about in this Mindset Monday.
Wednesday Apr 17, 2024
Wednesday Apr 17, 2024
If you’re looking for real estate TikTok tactics, an open house game-plan, or the tech news that’s going to take your marketing to the next level, look no further.
Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview.
This week, he’s talking with Zachary Foust about the knock-out real estate TikTok videos he’s using to draw an audience and spark conversations. Zach is one of the most unique and informative TikTok creators out there and his insights will blow your mind.
Watch the episode, and then be sure to check out the real estate TikTok videos they reference in the links below:
Gen Z & Millennial Buyers
In this episode, you’ll hear about…
0:00 – News & Updates
6:00 – Tips & Tactics
10:30 – Interview with Zachary Foust