The Tom Ferry Podcast Experience

Challenges and Successes of a Top Real Estate Partnership

Catch today’s Tom Ferry Podcast Experience for A conversation with Orlando Real Estate Partners and husband and wife team Renee & Jeff Funk to discuss how they built a business and how they support each other’s roles. 

Are you grateful for your mistakes? You can’t learn from experiences you aren’t having. You can build a strategy from your past experiences good and bad. Take what you have learned and turn it around into success. The lessons learned along the way are a gift. 

We also talk about how they analyzed, rearranged and shifted for continued success during Covid and how it affected their marketing strategies and the culture of their business. 

In this episode, we talk about:

8:05 – Recognizing the individual strengths in a business partnership
13:44 – The primary ways Jeff & Renee are generating leads
14:54 – Renee talks about “Going Micro”
15:44 – Video Testimonials Challenge
17:17 – Renee shares the next evolution of their marketing
29:30 – How Renee & Jeff are taking their video marketing to the next level in 2021
32:51 – Going from 10 to 20 salespeople
40:02 – Matchmaker or Road Warrior?
42:18 – Three things every agent should do to continue to be dominant

Who Are You Modeling Right Now? | Mindset Monday

What if you could take some of the best qualities of the people you know and admire and put them into your DNA? Let me show you how to “model” the behaviors of those you respect in today’s Mindset Monday.

Listing Attraction Brilliant Basics [BluePrint Q1 Excerpt]

Let’s talk marketing!
Today’s Tom Ferry Podcast Experience gives you a glimpse inside our last BluePrint event. Don’t miss the next one, which is free to attend on Wednesday, June 2!

In this episode, I’ll share with you seven proven listing attraction strategies.
I’ll also give you a question you should be asking every homeowner today.

And one final piece of advice you always need to hear.
For the full video including all the scripts mentioned, visit https://www.tomferry.com/our-podcast/experience-123/.

The Best “You” You Can Be

As we enter the post-pandemic “new normal,” you have some important questions to ask yourself. These questions will shape you who are, who you serve, and how you do it. Find out what they are in today’s Mindset Monday.

This 15-Minute Rant Could Be Extremely Valuable for Your Real Estate Business

Last week I shot a long form live video with Tim Smith and David Childers, and as soon as it finished, I started getting requests for one specific excerpt.

I’m happy to deliver it as today’s episode of the Tom Ferry Podcast Experience.

Tim Smith has already closed $300 million in sales in 2021, so anytime you can get a mega-producer’s take on things, it’s worth listening.

And in just about 15 minutes, we cover many of the most pressing topics in our industry today:

• The fundamental baseline for success as a real estate agent
• How to overcome the “Even if I sell, where would I go?” dilemma
• The changing definition of “listing appointment”
• The one question you should be asking every homeowner today

And much more! Don’t miss this one.

 

In this episode, we discuss...

0:35 – The fundamentals that are absolutely REQUIRED in today’s market – AKA why you can’t complain if you’re not doing the work

2:04 – Tim says “Let me move the chain a little bit” when it comes to listing appointments

3:11 – Who are the “Research Phase” sellers in your marketplace?

3:34 – How to solve for would-be sellers who can’t find anywhere to move

6:43 – The new appointment format that gets listings today

8:04 – Tom role plays Expired follow up – and Tim thinks a new career path might be in Tom’s future

9:35 – “You really are now an advisor” through a “gruesome experience”

10:49 – If there’s a time to take a risk, it’s on THIS type of properties

12:23 – The one question you should be asking every homeowner today

13:18 – My bold prediction for a commission-killing trend emerging in the next 3-4 years

14:39 – This is going back to what everybody says... Realtors are lazy, right?

15:40 – Tim’s take on what top agents are doing now

Keep Opening Doors | Mindset Monday

Life doesn’t happen in the hallway. It happens by continuously opening doors and closing doors. Don’t let yourself get stuck in between. Find out what I mean in today’s Mindset Monday.

A Master Class in Digital Marketing with Dennis Yu and Jason Pantana

Today’s podcast is practically a free, highly tactical, 90-minute class from

two of the world’s premier experts in digital marketing!

 

You’ll probably want to listen to this one several times and definitely share it

with your virtual assistants or whoever handles your marketing.

 

I’ve got Dennis Yu, who arguably knows more about the back end of the

digital landscape than anyone, along with our own Jason Pantana, talking all

things digital marketing.

 

Dennis shares his own approach to content distribution that simplifies the

whole process and costs next to nothing. (You should definitely “R&D” it –

rip-off and duplicate.)

 

He also:

• Explains his “Dollar a Day” methodology
• Shows you how to rank higher in search results
• Weighs in on new social platforms and whether or not they’re worth your time
• Defines “link juice” and explains why it’s more important than ever

 

Not only all that, but Dennis reveals the perfect place to hide a dead body.

(You won’t want to miss that!)

 

In this episode, we discuss:

1:14 – Dennis introduces himself and his extraordinary background

6:18 – Digital Plumbing: How to make good decisions based on math

8:15 – Why your Google Tag Manager is insanely important

12:05 – Another reason why video is essential

18:40 – What to train your VA to do – and how to stop wasting great content

23:16 – Reframing paid ads as “social postage” + Dennis describes his

“Dollar A Day” approach

30:18 – Would you quit the gym if you didn’t get six-pack abs in one

workout?

32:04 – How your social media impacts your Google search results

38:20 – A master class in cross-posting in 40 seconds

42:58 – Why “Link Juice” is what makes the real magic happen

52:05 – Dennis reveals a fantastic hack to gain location authority

1:01:10 – Should you – as an agent – be on Clubhouse? Dennis weighs in.

1:05:01 – What about TikTok? (Hint: You don’t have to sing and dance.)

1:10:22 – Let’s talk SEO

1:16:17 – How to hook viewers into your video right from the start

1:24:35 – Closing thoughts from Jason – what YOU should do with this

information

1:26:00 – Why buying email lists can be a fatal mistake

Recondition Your Brain | Mindset Monday

Joy, ecstasy and happiness are within reach... if you’re feeding your brain good thoughts. Find out how to get them – and avoid getting stuck in a rut – in today’s Mindset Monday.

Public Service Announcement: Web Changes You Need to Know Now!

On today’s episode, my VP of Marketing Keri McGhee and I “nerd out” on some important changes you should be aware of – changes that could significantly impact your ability to promote your business online!

From ADA compliance issues to Google’s ever-evolving landscape to a monumental new wrinkle in Apple’s iOS, we cover it all and provide advice on how to best proceed.

We also give some insight into our own marketing practices, including the backstory of why we just completely redesigned and revamped our own website.

Click here to access the Google Core Web Vitals Keri mentioned.

Social Cleanse for Your Best Energy

Marie Kondo says to throw material goods away if they don’t “spark joy.” But

what about your influences and social feed? In today’s Mindset Monday, I’m

proposing a “social cleansing” to eliminate the sources that drag you down...

so you can perform with your best energy at all times.