The Tom Ferry Podcast Experience

Beyond Memes & Snark: Talking Social Media Strategy with The Broke Agent | This Week in Marketing

Our newest show, “This Week in Marketing” launches with a doozy of a guest...

If you don’t recognize the name Eric Simon, you surely know him as The Broke Agent. Eric launched The Broke Agent Instagram account six years ago and has since amassed more than 330,000 followers – all with his playful jabs at the struggles and realities of working in the real estate industry.

But today, Eric is here to talk seriously about social media. We’re also joined by marketing expert Jason Pantana and our own social media manager Courtney Gracia for a roundtable discussion about:

• How to grow your reach organically
• The importance of “getting your hands dirty”
• Where and how to find inspiration and creativity
• The biggest mistakes agents make on social media
• 3 things that make you technologically relevant

And so much more! Don’t miss this chance to get the tips you need to grow your follower count and build your brand on social.

Video Rockstar Roundtable: Video as Modern-Day Prospecting | Tom Ferry Podcast Experience

Imagine not needing to make calls because your video content is attracting so many clients. While it might seem like a pipe dream to some, it’s the reality for the video Rockstars on today’s podcast.

When we recently invited a handful of agents to the Dallas office for a video mastermind, they shared just about everything you need to know about how to succeed with real estate video marketing:

• How and when they create their content
• What and when they post
• The exponential reach of video that many agents overlook
• Tips on how to communicate on video
• The critical importance of authenticity
• Why shooting video is like working out

They also open up about their initial fears – you’ll be surprised at how many of these people who seem so natural in front of the camera once had the same fears that prevent agents from using video to its full potential.

Our own marketing expert Jason Pantana hosts this fascinating roundtable discussion featuring Phil Gerdes, David Caldwell, Glennda Baker, Ray Ellen, Katie Day, Steven Kim, Zachary Foust, and Chris Kwon. Get your note pad ready and listen up!

Stop Aiming for Perfection in 2022 | Mindset Monday

Ever find yourself saying, “Just a few more revisions and we can finally release this.” And then... you get busy and it never happens. And nothing changes because you aren’t getting your content, your videos, or your ads out to the world. Watch today’s Mindset Monday for an important message and make it a rallying cry to get more done throughout 2022.

Shortcut the Real Estate Learning Curve with Advice from a Veteran Agent

Surviving in this industry – let alone thriving – isn’t easy.

But it always helps when you can learn from those who’ve gone before you.

Huntington Beach, CA agent Gantry Wilson was the first person to join Tom Ferry coaching when I started this company many years ago. (Fun fact: He’s also the only person named “Gantry” in NAR’s entire roster!)

Since that time, he’s been through all the cycles of this industry. He’s experienced extreme highs and low lows, and now he’s finishing his best year ever! On today’s podcast, he discusses both sides of that equation openly and honestly. He also shares tons of great advice for agents at any stage of their career. And in return, I have a few “carefrontational” bits of advice for him and actions I see he could be taking.

If you want some great tips for your business – AND you want to see the kind of real, give-and-take relationship that can be formed through coaching – you won’t want to miss today’s podcast. I know you’ll relate to Gantry’s journey and learn from his success.

Be Your Best Self in 2022 | Mindset Monday

Let’s be real... Heading into 2023, you don’t want to feel stuck in the same place you are now. You want to improve yourself in 2022. So how do you make changes so you have more to offer and can create the life you desire? The answer is in today’s Mindset Monday.

Master Negotiator Chris Voss Returns with All the Right Answers

Ever meet someone so smart that you feel smarter just being in their presence?

That’s Chris Voss for me.

I’ve read his book, watched his videos, had him on my podcast, he’s spoken at our events... and I still can’t get enough of the guy!

So I asked him to return to the podcast and once again he had all the right answers to some of the burning questions in today’s real estate marketplace. Among the advice he shared:

• How to avoid cutting your commission
• How to make your buyers’ offers stand out today’s competitive market
• How to overcome buyer fatigue
• Why “no” is better than “yes” and 5 easy phrases to flip your script

And so much more... You’re gonna want to listen to this one several times!

Where Will You Move the Needle in 2022? | Mindset Monday

Hear me out... what if in 2022 you spent most of your time in the zone, doing what you do best, and making a serious impact in the process? It’s possible. But it requires reimagining the highest and best use of your time. If you want to truly move the needle over the next 12 months, I strongly encourage you to figure out how to make that happen – in all aspects of your life.

How to Build Stronger Relationships by Recognizing Individual Personality Types – with Thomas Erikson

Do you ever feel like you’re surrounded by idiots? Or setbacks? 

Today’s guest on the Tom Ferry Podcast Experience not only knows those feelings, he’s written extensively about them. Author Thomas Erikson has published “Surrounded By Idiots” as well as “Surrounded By Setbacks,” and he joins myself and my co-host for the week, business coach Pamela Jackson for a stimulating conversation. 

When you realize the personality tendencies Thomas conveys in his books, you can better communicate with people, better cope with setbacks, and live a more successful and fulfilling life.

Exposure Makes the Difference | Mindset Monday

Anyone you want to emulate or anything you want to learn... the information is all out there in books, on podcasts, on YouTube, or in person. And that exposure can be magical, transforming both your confidence and your results. So my question for you today is this – who are you studying? Whatever you want in life, seek out the knowledge to show you how to achieve it.

Live Q&A with “Therapist to The Stars” John Jolliffe – Part 2

When you work in a relationship business like real estate, it’s critical to understand why you sometimes interpret something completely different than the next person...

Because your brain is constantly filtering all input through YOUR individual reference points.

Noted therapist John Jolliffe returns for part two of my interview on today’s Tom Ferry Podcast Experience. We cover this topic and more in this can’t-miss episode:

• Why we all seek external validation – and what to do about it
• Is your confidence hurting you or helping you? (Yes, it works both ways.)
• The importance of looking inward to mend fractured relationships

And so much more!