The Tom Ferry Podcast Experience

How to Generate Tons of Leads with Short-Form Video (Part 2) | This Week in Marketing

Today’s episode of This Week in Marketing picks up where we left off with short-form video superstars Zachary Foust, Glennda Baker, and Scott Betley, better known as @ThatMortgageGuy.

In part two, we discuss:

• The importance of just being yourself
• How to create that all-important hook at the beginning of your videos
• The best video tips for 2022
• Why “the scariest place is in your own head”

Be sure to follow @ZacharyLoft, @GlenndaBaker, and @ThatMortgageGuy and then watch this episode to learn their secrets to success!

Zero to 200 Transactions in Just 5 Years – A New Agent Success Story | Tom Ferry Podcast Experience

Houston agent Katie Day won a coaching call with me in 2018.

At the time, she was in just her second full year in real estate... and on track to sell 87 homes!

My advice was simple – hire another agent and start building your team immediately.

She ran with that advice and now three years later, she and her MOVEMETOTX team finished 2021 with 200 closed and pending transactions... and Katie’s goal is to double that number in 2022!

So I asked her to join me on today’s podcast to shed some light on how she:

• Quickly achieved success when she started in real estate sales
• Found the right people to grow her team
• Onboarded those people successfully
• Overcame mistakes made in the process

And so much more!

If you’re a new agent with big ambitions or anyone looking to grow a team, I know you’ll find value in Katie’s wisdom.

Recruiting & Retention Lessons Learned the Hard Way (Part 1) | Team Builders

“They don’t leave the company. They leave the leader.”

Lisa Chinatti shared these honest words of wisdom on today’s episode of Team Builders. And she would know. Both she and Tom Toole have endured the pain of losing a large portion of their sales teams at one point in their careers, but they’ve each learned from that experience and emerged stronger as a result.

I’m excited to welcome both Lisa and Tom to Team Builders for an honest conversation about all things recruiting, retention, and finding that delicate balance that keeps people happy and on your team.

They had so much valuable insight to share, this is just part 1 of 2. Don’t miss it!

Reinvention for Relevance | Mindset Monday

In today’s fast-moving world, relevance is critical. But gaining – and retaining – relevance requires effort. Is it time to reinvent who you are and what you have to offer? Find out in this week’s Mindset Monday.

How to Generate Tons of Leads with Short-Form Video (Part 1) | This Week in Marketing

“In two years, you’re gonna wish you did this two years ago.”

That’s some sage advice from Zachary Foust talking about how TikTok, Reels, and short-form video in general is here to stay.

For today’s episode of This Week in Marketing, I was joined by three TikTok real estate Rockstars – not only Zachary, but also Glennda Baker and Scott Betley, who might be better known as @ThatMortgageGuy.

In part one of this two-part episode, we tackle:

• Are you too late to join now? (The quote above should answer this.)
• Tips on getting started and finding your voice
• How short-form video can replace phone prospecting, and much more!

Be sure to follow @ZacharyLoft, @GlenndaBaker, and @ThatMortgageGuy and then watch this episode to learn their secrets to success!

Dialogues to Get Potential Sellers Off the Fence | Confidence & Conversion

Welcome to Confidence & Conversion! This show is all about feeding you ideas and dialogues so you can conduct more productive conversations with prospects.

On this premiere episode, super coach Jeff Mays joins me to discuss how to use the announced mortgage interest rate hikes to your advantage to get potential sellers off the fence and on the market.

We share some tips on how to have this conversation and dialogues to use, do some role playing, and talk about what matters most to homeowners today – all in just 10 minutes!

Manifesting Magic & Miracles with Luxury Expert Christophe Choo | Luxury Code

Welcome to the debut episode of Luxury Code!

I can’t think of many better guests for a show all about luxury real estate than my longtime friend and client, Beverly Hills luxury expert Christophe Choo.

And he shared so many rich insights, one episode wasn’t enough.

So in part one of this two-part premiere, Christophe opens up to discuss:

• His origin story and how he broke into luxury real estate
• The mindset required to succeed in high end real estate
• The lengths he goes to when preparing for listing presentations
• Networking tips and more!

He also shares a warning for those who see big commissions and think it’s all too easy.

What’s Working Now in Long-Form Video Marketing | Tom Ferry Podcast Experience

News flash: The surging popularity of short-form video doesn’t mean long-form video no longer plays a role in your overall marketing mix.

At a recent video mastermind session at our Dallas office, Jason Pantana assembled a group of long-form video Rockstars who discussed what’s working now, their best tips, technical advice, and so much more.

Whether you’re a video veteran or still too shy to get in front of the camera, this advice from Phil Gerdes, David Caldwell, Erica Wolfe, Jeremy Knight, Chris Kwon, Christophe Choo, Brad McCallum, Tim Macy, and Ray Ellen will help you get started, build a following and start seeing powerful results.

Mistakes to Avoid & Successes to Emulate with Two Rockstar Team Leaders | Team Builders

When building a business, you’re going to make mistakes. It’s how you learn.

On today’s premiere episode of Team Builders, I’ve got two Rockstar team leaders willing to share both the highs and lows of building their team – Doug Edrington of Berkshire Hathaway HomeServices J Douglas Properties in Chattanooga, TN and Matt Curtis of Matt Curtis Real Estate in Huntsville, AL.

We start out talking about mistakes made and cover some of the things you just don’t think about when you’re starting a team... things that later come back to bite you.

We also talk about:

• Figuring out your “sweet spot”
• Creating the right company culture
• How to deal with agents leaving or getting let go
• Branding and lead gen tactics – what’s working now
• The most profitable lead source

You also won’t want to miss Doug’s story about how he learned a competing brokerage was using his videos to train their agents!

Check out episode 1 and sound off in the comments to let me know what you want to see in future episodes.

Rule Changes for 2022 | Mindset Monday

A new year often brings new laws on the books, but that’s not what I’m talking about today. I’m talking about what rules you’ll establish to make 2022 your best year ever ­– both personally and professionally. The beautiful thing about being an entrepreneur is that YOU get to decide.