The Tom Ferry Podcast Experience

Against the Grain: Making a Case for Why Buyers are Preferable to Sellers | Confidence & Conversion

It pretty much goes without saying that most agents prefer working with sellers over buyers.

But it’s not unanimous... as long as Alyssia Essig is in the game.

You see, Alyssia has figured out how to overcome all those tired tropes about buyers. And in the process, she’s opened up a whole new world of possibility for herself and her team.

She joins me on today’s Confidence & Conversion to discuss and debate her unusual but effective methodology, including:

• Why her long-form buyer consultation is so effective
• The 3 topics she covers in every presentation
• A huge, often-overlooked financial benefit to working with buyers

And much, much more. If you have an open mind, you owe it to yourself to watch or listen to this 22-minute conversation.

 

3 Requirements for Success in High-End Real Estate (Part 2 of 2) | Luxury Code

Lauren Grauman, Jon Grauman, and Steven Cohen return with tons more insight into the luxury real estate market in part two of this two-part Luxury Code.

From all three of these Rockstar agents, you’ll sense their genuine commitment to better serve their clients AND live more fulfilling lives in the process. Along the way we unpack:

• How to surprise and delight at the luxury level
• Fundamentals for success when starting out in luxury real estate
• The undeniable importance of authenticity, and much more!

Don’t miss this thoughtful advice from three of the best in the business!

Getting Real About Real Estate with the Notorious R.O.B. | Tom Ferry Podcast Experience

Real estate consultant and blogger Rob Hahn is never short of opinions. He’s worked with some of the largest firms in the industry, and oftentimes his “takes” turn controversial because he speaks his mind and says what people need to hear, not what they want to hear. So you know we’re in for a good time on today’s podcast episode. Sit in on this lively conversation with Rob where we discuss: • Which millennial stereotypes are real when it comes to real estate? • Existential threats to the future of agents • Rob’s confidence that sellers will eventually stop paying for buyer agency • Product skills needed by the Agent of the Future Oh, and we stop talking long enough to let Jason Pantana chime in a couple times, too! ;-)

The 3 Most Important Questions to Ask & Answer When Building a Team (Part 1) | Team Builders

In 2016, DJ & Lindsey DellaSala’s “The DJ & Lindsey Team” closed 84 transactions in their Northeast Florida marketplace. That’s an extremely impressive year.

But DJ & Lindsey weren’t content. They saw more untapped potential. So they started putting systems in place to go after it.

They nearly doubled their production in 2017, and their numbers have increased exponentially since then.

Here’s proof: In 2021, they closed 2,687 transactions with another 470 pending!

So it’s clear they’ve unlocked the secrets to scaling their team, and they join me on today’s Team Builders to reveal it all.

Don’t miss part 1 of this revealing two-part episode!

How to Establish Instant Authority in Your Market with Video | This Week in Marketing

What happens when you’re new in real estate and suddenly realize you don’t have a compelling reason for people to work with you?

Wouldn’t it be great if...

...You found a way to build near-instant authority in your market.

...Homeowners never questioned what you’ll do to market their house.

...Consumers recognize the value you bring before you even meet with them.

Calgary Rockstar agent Brad McCallum has this all figured out. With less than three years in real estate, he’s already totally dominating Calgary’s luxury market.

How did he achieve so much so quickly?

One word: Video.

Watch today’s episode of This Week in Marketing to learn:

• The intentional “alter ego” Brad adopted to succeed in long-form video
• Why you should never have 8 seconds without any people or narration in your video
• The benefit Brad sees in editing his own videos
• A simple video CTA to drive subscriber growth, and so much more

This guy gets it! Don’t miss this one.

A Reminder to Recover | Mindset Monday

Premier athletes perform at the top of their game for six, seven months, max... and then they get an entire “off-season” to rebuild and recover. A businessperson like yourself doesn’t get that luxury, so it’s up to you to make a conscious effort to let your body recover. Burnout is real my friend, and if you don’t stop to recharge your energy, your health, and your focus every once in a while, you’re definitely not performing at the top of your game. Am I talking to you?

3 Requirements for Success in High-End Real Estate (Part 1 of 2) | Luxury Code

What happens when L.A. and NYC luxury agents – who accounted for nearly $20 million in GCI in 2021 – converge in a Dallas podcast studio?

YOU get to hear multiple perspectives on what it takes to succeed in luxury real estate, that’s what.

On today’s Luxury Code, Jon & Lauren Grauman from the Westside of L.A. and Steven Cohen from Manhattan share their insights into the true meaning of luxury, the importance of authenticity, marketing tips and more!

Whether you’re a luxury agent looking for tips or you aspire to break into luxury real estate, be sure to join us for part one of this two-part episode.

Video Tips to Make Yourself the Authority Figure in Your Market | Tom Ferry Podcast Experience

If there’s one takeaway from today’s Tom Ferry Podcast Experience video roundtable, it’s this:

The only way to get better at video is to start, put them out there and do better next time.

That’s how you learn. But if you’re not even trying, you’ll never grow and you’ll miss out on massive exposure possible through video marketing.

So I assembled four video Rockstars – Katie Day of Houston, TX, Steven Kim of Toronto, ON, Erica Wolfe of Palm Beach County, FL, and David Caldwell from the suburbs of Portland, OR – for today’s episode, and what I love about these four is that they all do very different things with video. Which, in itself, makes a great point – be your authentic self on video and you will succeed!

Watch or listen for their insightful tips and tricks, plus a list of “must see” videos from some of our industry’s best.

Recruiting & Retention Lessons Learned the Hard Way (Part 2) | Team Builders

On today’s Team Builders, I’m excited to continue my conversation with Lisa Chinatti and Tom Toole, talking all things recruiting, retention, culture building and more.

In part two, we cover:

• How to systematize retention
• Tips for responding to adversity
• Culture and community building
• Creating agents who aren’t “portal-reliant”

And much more!

What Are You Adding? | Mindset Monday

The world is speeding up and competition is increasing every day. What are you doing to stay ahead of that curve? Because here’s what I know – doing the same-ol’ things you did in 2021 will actually reap fewer rewards in 2022. It’s time to decide what you’ll add to your skills, offerings, actions, effort to make 2022 truly extraordinary.