The Tom Ferry Podcast Experience

Recruiting & Retention Lessons Learned the Hard Way (Part 1) | Team Builders

“They don’t leave the company. They leave the leader.”

Lisa Chinatti shared these honest words of wisdom on today’s episode of Team Builders. And she would know. Both she and Tom Toole have endured the pain of losing a large portion of their sales teams at one point in their careers, but they’ve each learned from that experience and emerged stronger as a result.

I’m excited to welcome both Lisa and Tom to Team Builders for an honest conversation about all things recruiting, retention, and finding that delicate balance that keeps people happy and on your team.

They had so much valuable insight to share, this is just part 1 of 2. Don’t miss it!

Reinvention for Relevance | Mindset Monday

In today’s fast-moving world, relevance is critical. But gaining – and retaining – relevance requires effort. Is it time to reinvent who you are and what you have to offer? Find out in this week’s Mindset Monday.

How to Generate Tons of Leads with Short-Form Video (Part 1) | This Week in Marketing

“In two years, you’re gonna wish you did this two years ago.”

That’s some sage advice from Zachary Foust talking about how TikTok, Reels, and short-form video in general is here to stay.

For today’s episode of This Week in Marketing, I was joined by three TikTok real estate Rockstars – not only Zachary, but also Glennda Baker and Scott Betley, who might be better known as @ThatMortgageGuy.

In part one of this two-part episode, we tackle:

• Are you too late to join now? (The quote above should answer this.)
• Tips on getting started and finding your voice
• How short-form video can replace phone prospecting, and much more!

Be sure to follow @ZacharyLoft, @GlenndaBaker, and @ThatMortgageGuy and then watch this episode to learn their secrets to success!

Dialogues to Get Potential Sellers Off the Fence | Confidence & Conversion

Welcome to Confidence & Conversion! This show is all about feeding you ideas and dialogues so you can conduct more productive conversations with prospects.

On this premiere episode, super coach Jeff Mays joins me to discuss how to use the announced mortgage interest rate hikes to your advantage to get potential sellers off the fence and on the market.

We share some tips on how to have this conversation and dialogues to use, do some role playing, and talk about what matters most to homeowners today – all in just 10 minutes!

Manifesting Magic & Miracles with Luxury Expert Christophe Choo | Luxury Code

Welcome to the debut episode of Luxury Code!

I can’t think of many better guests for a show all about luxury real estate than my longtime friend and client, Beverly Hills luxury expert Christophe Choo.

And he shared so many rich insights, one episode wasn’t enough.

So in part one of this two-part premiere, Christophe opens up to discuss:

• His origin story and how he broke into luxury real estate
• The mindset required to succeed in high end real estate
• The lengths he goes to when preparing for listing presentations
• Networking tips and more!

He also shares a warning for those who see big commissions and think it’s all too easy.

What’s Working Now in Long-Form Video Marketing | Tom Ferry Podcast Experience

News flash: The surging popularity of short-form video doesn’t mean long-form video no longer plays a role in your overall marketing mix.

At a recent video mastermind session at our Dallas office, Jason Pantana assembled a group of long-form video Rockstars who discussed what’s working now, their best tips, technical advice, and so much more.

Whether you’re a video veteran or still too shy to get in front of the camera, this advice from Phil Gerdes, David Caldwell, Erica Wolfe, Jeremy Knight, Chris Kwon, Christophe Choo, Brad McCallum, Tim Macy, and Ray Ellen will help you get started, build a following and start seeing powerful results.

Mistakes to Avoid & Successes to Emulate with Two Rockstar Team Leaders | Team Builders

When building a business, you’re going to make mistakes. It’s how you learn.

On today’s premiere episode of Team Builders, I’ve got two Rockstar team leaders willing to share both the highs and lows of building their team – Doug Edrington of Berkshire Hathaway HomeServices J Douglas Properties in Chattanooga, TN and Matt Curtis of Matt Curtis Real Estate in Huntsville, AL.

We start out talking about mistakes made and cover some of the things you just don’t think about when you’re starting a team... things that later come back to bite you.

We also talk about:

• Figuring out your “sweet spot”
• Creating the right company culture
• How to deal with agents leaving or getting let go
• Branding and lead gen tactics – what’s working now
• The most profitable lead source

You also won’t want to miss Doug’s story about how he learned a competing brokerage was using his videos to train their agents!

Check out episode 1 and sound off in the comments to let me know what you want to see in future episodes.

Rule Changes for 2022 | Mindset Monday

A new year often brings new laws on the books, but that’s not what I’m talking about today. I’m talking about what rules you’ll establish to make 2022 your best year ever ­– both personally and professionally. The beautiful thing about being an entrepreneur is that YOU get to decide.

Beyond Memes & Snark: Talking Social Media Strategy with The Broke Agent | This Week in Marketing

Our newest show, “This Week in Marketing” launches with a doozy of a guest...

If you don’t recognize the name Eric Simon, you surely know him as The Broke Agent. Eric launched The Broke Agent Instagram account six years ago and has since amassed more than 330,000 followers – all with his playful jabs at the struggles and realities of working in the real estate industry.

But today, Eric is here to talk seriously about social media. We’re also joined by marketing expert Jason Pantana and our own social media manager Courtney Gracia for a roundtable discussion about:

• How to grow your reach organically
• The importance of “getting your hands dirty”
• Where and how to find inspiration and creativity
• The biggest mistakes agents make on social media
• 3 things that make you technologically relevant

And so much more! Don’t miss this chance to get the tips you need to grow your follower count and build your brand on social.

Video Rockstar Roundtable: Video as Modern-Day Prospecting | Tom Ferry Podcast Experience

Imagine not needing to make calls because your video content is attracting so many clients. While it might seem like a pipe dream to some, it’s the reality for the video Rockstars on today’s podcast.

When we recently invited a handful of agents to the Dallas office for a video mastermind, they shared just about everything you need to know about how to succeed with real estate video marketing:

• How and when they create their content
• What and when they post
• The exponential reach of video that many agents overlook
• Tips on how to communicate on video
• The critical importance of authenticity
• Why shooting video is like working out

They also open up about their initial fears – you’ll be surprised at how many of these people who seem so natural in front of the camera once had the same fears that prevent agents from using video to its full potential.

Our own marketing expert Jason Pantana hosts this fascinating roundtable discussion featuring Phil Gerdes, David Caldwell, Glennda Baker, Ray Ellen, Katie Day, Steven Kim, Zachary Foust, and Chris Kwon. Get your note pad ready and listen up!