The Tom Ferry Podcast Experience

Are You Embracing Change? | Mindset Monday

If change never stops, then why do we resist it? Why do we struggle with things beyond our control instead of using them to find our own greatness? I want to challenge you to take a look at the way that you adapt to the new. Where could you see an opportunity instead of an obstacle?

 

The Do’s and Don’ts of Building a Successful Geographic Farm | This Week in Marketing

You’ve probably heard me say it before: it’s all about relationship marketing. And one of my favorite ways to do this is with a geographical farm.

Farming will not only boost your business, but when done right, could make you the most popular person in your community. I sat down with Monica Carr to discuss how she built her farm into what it is today and how you can build yours. Imagine having people line up to get on your mailing list!

Watch or listen, and you’ll understand why any consumer would be thrilled in live in Monica’s farm and take part in her community events. 

Supercharge Your Process for Relocation Buyers | Confidence & Conversion

Austin is booming right now, and with a huge number of these buyers relocating from another state, it takes a superstar agent like Khani Zulu to make them feel comfortable and confident getting into their new homes.

Khani has a brilliant process which includes specialized questionnaires, getting the most out of technology, and maximizing her time with relocation buyers.

But it’s her unique philosophy of viewing every transaction through the eyes of an investor that I think will make this brief interview the most enlightening eleven minutes of your day. 

Developing a Sixth Sense for Selling Luxury Real Estate | Luxury Code

Michael Franco began his career in NYC as a lawyer, but his love for the city soon turned to a love for luxury real estate. In record time, Michael became a power broker in the New York luxury market, and this week, he shares some of his secrets for breaking into high-dollar listings and thriving at the top.

A little hint: leveraging sales, self-promotion, and market knowledge!

 

Leaning In on Blockchain, Crypto, NFTs, the Metaverse and How It All Relates to Real Estate | Tom Ferry Podcast Experience

The only constant is change.

And right now, the real estate industry is seemingly on the cusp of a whole new territory when it comes to blockchain, crypto, and NFTs.

Here’s the thing – I’m not predicting a major shift anytime soon, but I do want you to be informed and prepared. The longer you wait to familiarize yourself with these innovations, the harder it will be to play catch-up.

So I’ve asked Propy founder Natalia Karayaneva to join me on today’s episode of the Tom Ferry Podcast Experience to give you insight into how people are using these tools and the future impact they may have on our industry.

Avoid this one at your own risk... you never know when someone might approach you about buying real estate with crypto gains, and I don’t want you to miss out on that opportunity.

Maximizing Per-Agent Productivity with Teresa Cowart | Team Builders

With high enough standards, you don’t need a mega team to create mega results.

Teresa Cowart leads a team in Savannah, GA, where her 17 agents averaged 47 closed transactions in 2021!

And she joins me on today’s episode of Team Builders to reveal how they do it.

From accountability and production standards to the importance of tracking and measuring, Teresa shares her experience and insight into how to run a highly efficient team.

Keep Moving Forward | Mindset Monday

Challenges are going to arise. People are going to leave. Clients are going to ghost you. When these things happen, do you take it personally and let it derail you? Or do you stay on your path and keep moving forward? Let’s agree to respect the journey people are on... and remain focused on your own.

The Big 5 Real Estate Video Avatars | This Week in Marketing

There’s never been a better medium to earn consumer trust and demonstrate your knowledge than video.

But if you’re still floating aimlessly, unsure of where you fit in the video landscape, today’s episode of This Week in Marketing is for you.

In just 13 minutes, Jason Pantana breaks down five real estate video avatars to help you determine the ideal video style you should adopt.

2 Wildly Different (Yet Highly Effective) Prospecting Strategies | Confidence & Conversion

Circle dialing and calling your past clients don’t really have anything to do with each other.

Except one thing: They’re both highly effective prospecting strategies to use today.

On today’s episode of Confidence & Conversion, I continue my conversation with Tom Toole and we role play scripts and dialogues for both of these strategies.

Tom also talks about the importance of staying on top of market conditions and three ways he stays dialed into what’s happening on a regular basis.

All of that is packed into just 10 minutes... don’t miss it!

Stepping Into Your Greatness with MDLNY’s Kirsten Jordan | Luxury Code

“Brokers are a dime a dozen. Even at the luxury level, they’re everywhere. If you can’t differentiate yourself and have a confident conversation with buyers and sellers about what’s really going on... you’re dead in the water.”

Sage advice from Kirsten Jordan, longtime New York real estate professional and the first female agent cast on Million Dollar Listing New York.

She joins me on today’s episode of Luxury Code to share even more great insights, including:

• How she embraced an empowering persona – even BEFORE being cast on MDLNY
• Her 3 keys to success in luxury real estate
• Marketing tactics today’s high-end sellers demand

And lots more! Be sure to follow Kirsten’s advice on the shift she made to never limit herself, and I guarantee you’ll achieve your own path to success.