The Tom Ferry Podcast Experience

Opening the Doors to Success in Real Estate Investing | TFPE 166

It almost sounds like a fairy tale… A 19-year-old kid buys a dying business on credit, makes a profit on it, then uses all his earnings to invest in real estate. By the time he’s 33, he owns 700 units, lives a totally fulfilling life, and isn’t slowing down yet.

 

This is my man, Eric Eickhof. He might be young, but he’s wise, hungry, and as seasoned as anyone in the investment game. This week, I sat down with Eric to discuss how he got started in investment real estate and how you could too. We talk about:

• Opening deals through creative conversation
• What to look for when you decide to buy
• Mistakes Eric made along the way
• Growing your portfolio in a market being eaten up by hedge funds

 

This knowledge is invaluable to you, but when you boil it down, Eric’s main point here is to just act without fear. You’ll want to watch or listen immediately, and maybe even give this to your teenager or 20-something kids. 

The Team Broker: Helping Other Agents Expand with Passion and Purpose | Team Builders

Brian Olivard is real tall guy with a real big heart. He went to school to become a social worker, but his love for helping people soon turned to helping them get into the right home. Once he’d developed his own team, Brian set his sights to contributing on a bigger scale – by helping other agents build their own perfect teams.  

If you are on the fence about expanding your business, maybe what you’re looking for is a guy like Brian to help you through the process. And if you’ve already built your perfect team and found that your strengths lie in coaching others to become leaders, hopefully this advice will inspire you to expand in new directions.

No matter what stage you’re at, this episode will have you evaluating your greater purpose as you plan for your future. Watch or listen, now!

Choose Who Your Friends Are | Mindset Monday

When you look at all the people you have in your life, who are the ones that move you forward? If you wrote down the names of everyone you know, then had to narrow this list down to just a handful of individuals who would support and encourage you to be your best self, who would they be? These are the people you should be spending more time with.

Napoleon Hill called this the Mastermind Group, and said it was the #1 most neglected factor in success. Maybe it’s time to find yours.

5 Tips to Generate Leads on Instagram | This Week In Marketing

So, you’ve spent the time to get good at Instagram... You’ve built up your followers, are producing quality content every week, and are getting the views for it. Then why are you not seeing more results? Have you considered that you’re not directing people to contact you?

You need to keep the door open and let the world know you’re ready to answer questions and do business. On this episode of This Week in Marketing, Jason Pantana is going to share with you five easy tips to turn your Instagram posts into lead generators.

These five tips are so easy that after you watch or listen, I want you to open your Instagram and implement them all right away. It only takes a few minutes.

Objection Handling with Extreme Confidence | Confidence & Conversion

Why would anyone need a full-service broker when they could just sell their home by themselves? Because that would be a bad idea! Going with a smart agent (like you) is the best decision they could possibly make to maximize their money. Need irrefutable proof?

That’s what Tom Toole is here for. On this week’s Confidence & Conversation, Tom shares the market knowledge that will get sellers off the fence and how to use it with confidence.

If you ever feel uncertain about objection handling or don’t know what to say in the moment, these six minutes of sales wisdom are for you. After you watch or listen, I’d get to tuning up your scripts right away!

How to Set Yourself Apart as the Luxury Insider | Luxury Code

It’s no secret that luxury real estate has changed. Properties that were once vacation homes are now becoming primaries. Homes are selling way before they even hit the market. With so many variables, how do you know your clients’ needs before they even do, attract business, and always stay steps ahead of the competition?

Allow me to introduce you to Valen Lindner… This week, Valen is going to share with you her secrets to:

• Getting the inside scoop on luxury listings
• Making a name in the luxury market using what you already have
• Networking for referrals
• Having a lot of fun along the way

WARNING: After watching or listening to this episode, you may be tempted to buy real estate in Park City, Utah. Valen’s wisdom is just that good…

In this episode, we discuss…

3:48 – Where Valen was just 4 years ago

5:43 – Valen’s components for success

8:45 – Trusted advisor = Referrals

10:25 – The insider track

11:48 – Video, email, and everywhere

13:45 – Big luxury parties for networking

17:21 – Know what’s not being done and do it

20:52 – Skiing, snowboarding, and strategy

22:23 – Connect with Valen

 

 

Master Strategies for Open Houses, Circle Dialing, and Prospecting | Tom Ferry Podcast Experience

STOP complaining about a lack of inventory! I don’t want to hear it. We sold seven million homes in the U.S. last year, and things are only getting better. It’s time to focus on what you can control… And what can you control?

 

If you’re Jeff Mays, you could practically sell rain to the clouds. In this week’s episode of the Tom Ferry Podcast Experience, Jeff and I talk about strategies for open houses, circle dialing, and prospecting that make doing the hard work feel more like playing to win. You’ll learn:

• The 10 “Mays Knockout Questions” to use at open houses
• The secret ingredient to include in your mailer
• Super hacks for successful prospecting

 

And that’s just the start; we even cover proper posture! You’ll want to watch, listen, repeat.

 

Creating a Culture that Attracts the Best | Team Builders

At only 37-years-old, Jen Dillard is running a team of 12 agents and is on track to do $100 million in volume by the end of this year. You could say her growth potential is unlimited, but Jen doesn’t actively recruit for her team… Instead, she concentrates on fostering a culture that attracts the exact people she’s looking for!

In this episode of Team Builders, Jen is going to take you through how she built and maintains her thriving team, including:

• How she welcomes on people who aren’t already in real estate
• Finding purpose in mentoring
• The marketing powerhouse of social media
• Several things Jen wishes she’d known earlier

This is not one to miss. Listen, watch, get to growing!

Invisible Walls | Mindset Monday

Life is always moving along smoothly until suddenly it isn’t. Some obstacle always seems to pop up to try to stop us. 

 

When this happens, are you the person who gets stuck banging your head against it? Or are you the one who leans in, thinks sharp, and keeps moving?

Dominate the 3 Types of Search to Get Found | This Week in Marketing

Everyone is always looking to find more clients, but maybe the best strategy is to help them find you. Because they’re looking! People want to buy houses, and they’ll go with an agent who turns up when they press “search” on whatever platform they’re using.

Having poor search optimization (beyond just the standard search engines) is like having a “CLOSED” sign hanging in your window. That’s why on today’s episode of This Week in Marketing, Jason Pantana is going to walk you through the three types of Search people use to find a real estate agent, why each is important, and how to optimize your presence on them.

Watch or listen, follow the steps, and then check your analytics to see the results!