The Tom Ferry Podcast Experience

Unfolding Your Luxury Brand: Aligning Your Story, Work Ethic, and Ambitions | Luxury Code

Marketing yourself effectively takes a lot of time, thought, and hard work. It can seem like a real chore if you let it. But think of it this way… What if you were the editor of a magazine all about YOU? In it, you put everything you like, all your flavor and style, and pepper in some real estate just for good measure.

This, my friends, might not be just a tactic for better marketing, but your ticket to the big leagues. I’ll let LA luxury realtor and LinkedIn sensation Marc Hernandez explain further, because believe me, you’re going to love watching him. Marc is so good at telling his story that you might not realize he’s teaching you how to tell yours.

There are so many original tips and tricks to unpack here, but towards the end, pay attention to the way Marc incorporates the fundamentals. I want to know your thoughts on this, so drop me a comment on YouTube after you watch or listen.  

Create More Content in Less Time with these 4 Types of Posts | This Week in Marketing

Let’s face it, social media can be exhausting. You got into real estate to sell houses, not be an Instagram star! There are so many now: Facebook, Instagram, YouTube, TikTok. And they are all STARVING for content.

If you’re going to dominate social, you need to produce a huge amount of quality content in a short amount of time, so you can get on with your business. But I promise you, it’s worth it. That’s why Jason Pantana is here to show you just how easy it can be when you use four special types of posts.

The few minutes it will take you to watch or listen will save you a lot of time and hassle in the long run.

Rules for Being a Leader | MSM 166

True leaders don’t just happen. Being a leader comes from your character, your personal
psychology, the rules you live your life by. It starts in your mind and translates to the world. I’ll
tell you my rules, but one size doesn’t fit all. I want to hear YOUR rules. Let me know in the
comments.

Investor to Agent and Beyond: The Art of Reinvention with Andy Dane Carter

Growing up in poverty, Andy Dane Carter knew that if he was ever going to escape his situation and establish a legacy, he’d have to completely reinvent himself. Today, Andy has reinvented many times over, from a sommelier to running a marketing company, a real estate investor, a builder, and now an agent.

This week, Andy joined me to discuss the journey of his career and how he’s become a powerhouse in his market in a record amount of time. Some of his secrets include:

• The crucial skill of communication in business and in life
• The superpower of investing with a legacy mindset
• Living a life of balance and gratitude
• Asking the right questions and always learning

No matter what your specialty, I’d urge you to listen and learn from Andy’s example. Maybe even pass this episode along to some of your friends who aren’t in real estate, because as you’ll see, it’s never too late to get started.

Balancing Act: How a Married Couple Built 5 Businesses in 5 Years | Team Builders

Galen Callahan and Sergio Gonzalez have been married for 13 years, have five daughters together, and in the last five years they have built… you guessed it… FIVE different companies. 

Where most people would be spinning out of control, Galen and Sergio have found a way to manage their businesses and their home life with ease and efficiency. On today’s episode of Team Builders, this dynamic duo shared with me some of their secrets, including:

• Pivoting when circumstances change
• Playing to each other’s strengths
• Installing management and creating the right culture for each company
• Outsourcing at work and home

If you work directly with your spouse or have ever considered it, you’ll want to watch or listen to this advice, right here.

Find Your One Reason | Mindset Monday 165

Have you ever made a promise to yourself that you truly believed in, only to break it a few weeks or months later? What caused you to give up? There are a million reasons to quit, but you only need one reason to keep going.

3 Tips for Better Lead Communication | This Week in Marketing

The federal government has made it mandatory that CRMs allow people to opt out of automatic text messages. There is nothing we can do about that, but also… why would we want to? Having people opt-out of our messages allows us to give more focused attention to the people who are actually interested.

This week, I have Tom Toole on to share three tips for better communication with your leads. Stop wasting time chasing dead ends and put your energy where it matters.

You’ll want to watch or listen, and stick around to the end for a bonus marketing tip which shows results.

Get Your Offers Accepted by Trusting the Process | Confidence & Conversion

Have you ever hit a rough patch where your offers just aren’t getting accepted? You were probably asking yourself what you did or said wrong, and the answer might be nothing. It’s because you didn’t trust the process!

Jeff Mays coaches an agent who recently wrote 17 offers and got 16 accepted. How? By taking a breath, slowing down, and saying the right things at the right time. You can hit all the marks, but if you don’t hit them in order, you’re making everything harder for you and your client.

You’ll want to watch…listen…follow…the…steps…

 

Opening the Doors to Success in Real Estate Investing | TFPE 166

It almost sounds like a fairy tale… A 19-year-old kid buys a dying business on credit, makes a profit on it, then uses all his earnings to invest in real estate. By the time he’s 33, he owns 700 units, lives a totally fulfilling life, and isn’t slowing down yet.

 

This is my man, Eric Eickhof. He might be young, but he’s wise, hungry, and as seasoned as anyone in the investment game. This week, I sat down with Eric to discuss how he got started in investment real estate and how you could too. We talk about:

• Opening deals through creative conversation
• What to look for when you decide to buy
• Mistakes Eric made along the way
• Growing your portfolio in a market being eaten up by hedge funds

 

This knowledge is invaluable to you, but when you boil it down, Eric’s main point here is to just act without fear. You’ll want to watch or listen immediately, and maybe even give this to your teenager or 20-something kids. 

The Team Broker: Helping Other Agents Expand with Passion and Purpose | Team Builders

Brian Olivard is real tall guy with a real big heart. He went to school to become a social worker, but his love for helping people soon turned to helping them get into the right home. Once he’d developed his own team, Brian set his sights to contributing on a bigger scale – by helping other agents build their own perfect teams.  

If you are on the fence about expanding your business, maybe what you’re looking for is a guy like Brian to help you through the process. And if you’ve already built your perfect team and found that your strengths lie in coaching others to become leaders, hopefully this advice will inspire you to expand in new directions.

No matter what stage you’re at, this episode will have you evaluating your greater purpose as you plan for your future. Watch or listen, now!