The Tom Ferry Podcast Experience

An Ad Retargeting Strategy to Save You Time and Build Your Confidence | Confidence & Conversion

In this business, the agent of choice is the agent people know. Making cold calls and working with leads is uncomfortable because you feel like a stranger to those people. So, what is best way to get past being a stranger to everyone you’ve never met? Make them see you EVERYWHERE so it feels like they already know you!

I’m talking about ad retargeting. The Wolfe of Real Estate, Erica Wolfe, has used this powerful strategy to skyrocket her business, save a ton of time, and build a wolf-like level of confidence. I sat down with Erica and Jason Pantana to talk about what ad retargeting is and how you can start using it today.

If extra time, money, and confidence sound like something you might be interested in, make sure you watch or listen, right now.

What’s HOT and What’s NOT in Luxury Real Estate | Luxury Code

If you don’t know Tim Smith, you should. He’s one of my personal clients serving the whole Coastal Orange County area, brought in over $803,000,000 in volume last year, AND he’s speaking at Summit this August.

The guy is on FIRE, so he clearly knows a thing or two about what’s hot and what’s not in luxury real estate today. I sat down with Tim to talk about the state of the market, how to educate your clients to the fact that it’s the best time ever to buy, and where you should be focusing your energy.

If you want to know about luxury, growing your volume, or being the best version of yourself, watch or listen to this episode, and then make sure you get a chance to see Tim at Summit in Dallas.

Objection Handling with Dignity and the 6 Ps of First Impressions | Tom Ferry Podcast Experience

How many reasons have you heard for someone not wanting to sell their home? How many reasons have people had for going with other agents? People have tons of excuses, but YOU DON’T, because Phil Jones is here to give you Exactly What to Say.

Phil is the author of that phenomenal book I’ve been raving about for months and also the keynote speaker at our upcoming Success Summit! You’re going to learn how to handle just about any objection, stand out on your website and in your marketing, and you’ll get to watch us do some crazy inspiring roleplays. 

So, yeah… this is a must-watch or listen. And remember, this is only a taste of what Phil is going to be offering at Summit.

Only Feedback Exists | Mindset Monday 174

Failure is only as real as you make it. That’s not some corny line; it’s a fact. You can choose to see failure or choose to see feedback. When you choose feedback, failure isn’t even an option.

The Top 5 Dos and Don’ts of Successful Email Campaigns | This Week in Marketing

Did you know that four out of five of the top marketers across all industries said they’d rather give up SOCIAL MEDIA than email?

Yeah… Because email works when you know how to work it. All it takes is knowing what to do – and what not to do – in order to send wildly successful mass email campaigns that people will want to be on the receiving end of. That’s why Jason Pantana is going to show you how to do (and not do) just that.

Make sure to watch or listen, like, subscribe, and leave a comment on YouTube for Jason.

Everything You Need to Know About Branding from two of the Greatest Minds in Real Estate Marketing | Tom Ferry Podcast Experience

Everyone who has their own business has thought about their brand. We all talk so much about branding and living into our brand, but most of us haven’t paused to ask the fundamental questions:

• What does “brand” actually mean?
• What is the difference between your brand and your marketing?
• What are the pillars of a successful brand story?
• Where does YOUR true brand come from?

 

To answer these and so many more questions, I sat down with two of the kings of branding, Marc Davison of 1000watt and Jason Pantana (maybe you recognize him?) for the ultimate deep dive into this essential subject.

 

If you’re looking to create, refine, or remodel your brand, this is the place to start, so make sure to watch or listen, right here.

The No.1 Trait of a Recession-Proof Team and How to Get It | Team Builders

Let’s not beat around the bush… We ARE in a recession. Maybe it’s not a housing recession, but this is no time to kick our feet up and take it easy.

Getting more than our share of the market takes a dialed-in team with no weak links – and that takes some serious accountability. This week, I spoke with Lydia Gable about the importance of drive, the necessity of hard conversations, and how happy everyone can be when you find the right balance.  

If you feel like your team could benefit from grinding a little harder, you’ll want to watch, listen, and share this fantastic advice.

The 5 Daily Essentials | Mindset Monday

Do you ever just have crappy days? If you do, I bet it comes back to one of five things that you either skipped or didn’t get enough of. I call these my MEDSS. We all need to take them, because when you get the right dose, every day is a great one.

Props and Pillars of a Luxury Marketing Arsenal | This Week in Marketing

It’s easy to become desensitized to marketing tactics when we’re bombarded with them constantly. But do you ever receive a piece in the mail that’s so beautiful it makes you go, “Wow… I didn’t know how much I actually needed this in my life.”

Oriana Shea has a bag full of printed pieces that look like art books you’d buy from a museum and a YouTube channel filled with… recipes? Yeah, she has her own cooking show that directly drives a ton of traffic to her real estate business.

To compete at a top level, you need to tackle marketing from every angle with the most professional, impressive, unexpected pieces that anyone has to offer, and this week Oriana is going to show you the way.

You’ll want to watch the video to get some visual ideas, and you can do that, right here.

Advanced Buyer Tactics from 4 Great Women of Real Estate | Confidence & Conversion

Tough market, you say? No time to mess around, then. I have one, two, three, FOUR of the most amazing women in real estate here in the studio to help me answer the questions, “How do we get those buyers off the fence, and how do we do it faster?”

Sarah Allen, Jen Dillard, Keri White, and Glennda Baker not only answer that question – they do it with enough precision to leave time to talk about (obviously) time management and even to give you a few video tips.