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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
Episodes
Monday Oct 28, 2024
Monday Oct 28, 2024
Do you take the stairs or the escalator? That question applies to a lot more than just how you get around. As other real estate agents begin slowing down during Q4, now is the time to choose the path of discipline. In this Mindset Monday, I’m talking about what it takes to build the kind of discipline that improves every area of your life.
Thursday Oct 24, 2024
Thursday Oct 24, 2024
What are the greatest risks to real estate and the agents working in it today? How can agents stay ahead of shifts and increase their earnings now and in the future? These questions are addressed in T3 Sixty’s “The Opportunity Report,” a groundbreaking analysis of the industry that charts a strategic path toward a better future.
In this episode of the Tom Ferry Podcast Experience, I chat with T3 Sixty CEO Jack Miller about the implications of this report, the greatest risks to real estate, and strategies to navigate the challenges ahead.
Ten years ago, T3 Sixty published “The Danger Report,” which accurately predicted 83% of the situations we face today. Given this track record, “The Opportunity Report” is essential knowledge for every agent.
Watch or listen to our full breakdown, and be sure to read the entire report. The risks to real estate are significant, but as you’ll discover, there are effective ways to stay ahead of them.
Wednesday Oct 23, 2024
Wednesday Oct 23, 2024
Hannah Dubyne generates an incredible amount of real estate leads from YouTube every single month. This is an agent who has honed her channel into an absolute lead magnet, attracting people who can’t wait to work with her, and what’s most incredible of all is that she built this remarkable social presence in only three years.
In this episode of This Week in Marketing, Jason Pantana talks with Hannah about what it takes to attract double-digit real estate leads from YouTube every month. As they walk through her channel, you’ll learn her secrets for:
- Keyword optimization
- Video ideas and research
- Thumbnails
- Content creation
And more!
If you’re not generating leads from YouTube (and a lot of them, regularly), you’re missing out on one of the best lead generation channels out there. Watch or listen, now!
In this episode, they discuss…
0:00 – About Hannah’s business
3:10 – Hannah’s story
5:48 – Evergreen videos
8:35 – A walkthrough of Hannah’s channel
10:40 – Thumbnails & keyword optimization
17:00 – Hannah’s second channel
19:00 – Video breakdowns
22:55 – Researching topics
Monday Oct 21, 2024
Monday Oct 21, 2024
It’s the most wonderful time of the year! For some, it’s because they’re slowing down to enjoy the holidays and take a break. For the most successful agents out there, it’s because the others are slowing down, and that means it’s time to start marketing even harder. On this Mindset Monday, I’m talking about the importance of maintaining Q4 momentum!
Thursday Oct 17, 2024
Thursday Oct 17, 2024
Heavy, strategic Q4 marketing is absolutely essential for victory in Q1, and yet this is the time that so many agents slow down. Don’t start the new year off on the wrong foot. You need to put in the work right now, prioritize profit, and come out of the gate with deals locked and loaded.
In this episode of the Tom Ferry Podcast Experience, I’m talking with my good friend, Jimmy Mackin, about the best Q4 marketing to go all-in on right now. These are three marketing campaigns that will immediately start generating interest and lining up deals while still allowing you to enjoy your holidays and family time.
Watch or listen to it now, and don’t forget… On November 6, Jimmy and I, as well as Jason Pantana (of Marketing Edge and This Week in Marketing fame) are going live for the business planning event of the year! THE PLAN: Designing Your Ultimate 2025 Business plan is a step-by-step guide to building your perfect business plan from the bottom up and optimizing it for maximum revenue! Sign up now!
https://www.tomferry.com/webinar-registration-business-plan-2025/
One last thing! In the episode, Tom and Jimmy mention an internal message from Mr. Beast. You can check that out here: https://drive.google.com/drive/u/1/folders/1FwLJflbEVG0mKq6AdHIz0-Jj9fiju2l1
Wednesday Oct 16, 2024
Wednesday Oct 16, 2024
Your No. 1 job is getting listings sold. The faster you’re able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and win their trust.
For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success Summit in which he explains the marketing secrets he learned from his longtime mentor for getting listings sold. You’ll learn how Jason went from being an out of work waiter to the rising Rockstar of his first team by aligning with sellers and winning their support in marketing the listings.
This is a framework for how to talk to sellers and get your intentions aligned. It’s the foundation of getting listings sold, so watch or listen now!
In this episode, Jason discusses…
0:00 – Jason’s story
6:30 – How to set expectations
9:50 – 3 parties in the sale of every home
12:30 – A common foe
17:50 – The second function of a listing agent
21:50 – Decision Criteria
Monday Oct 14, 2024
Monday Oct 14, 2024
6% of the people in your phone are going to transact in the coming year. You have a finite number of days to set the stage and position yourself as the obvious agent to work with. So what are you committed to, right now? What will close that loop? That’s what I’m talking about in this Mindset Monday.
Thursday Oct 10, 2024
Thursday Oct 10, 2024
What are the best real estate teams doing to control the market right now? That’s what RealScout President Andrew Flachner and I are unpacking in this episode of the Tom Ferry Podcast Experience.
When Andrew called me with the idea of sending out an in-depth survey to all the best real estate teams working today, needless to say, I got excited. Over 500 teams responded! We learned what these teams are doing differently, the plays they’re running, and distilled all the information down into practical insights.
You’re about to learn the most important lessons from the best real estate teams in North America, including:
- How they organize and compensate their teams
- Lead generation costs and sources
- The secrets of successful lead nurturing
And a lot more!
If you want to run your business like the best real estate teams do, this is an episode you can’t miss!
P.S. Andrew and I share some slides in this episode which you’ll definitely want to see. So you may want to go back to check it out on YouTube or our website.
Wednesday Oct 09, 2024
Wednesday Oct 09, 2024
Navigating real estate SEO and online brand optimization can be overwhelming, especially with so many moving parts in your business. Add AI into the mix, and it can feel even more complex. But fear not—understanding the fundamentals of AI can simplify scaling your online presence like never before!
In this episode of This Week in Marketing, Jason Pantana teams up with AI expert Dennis Yu to explore how AI can revolutionize your online brand optimization. They’ll dive into the mechanics of AI searchability and reveal strategies to leverage these tools effectively.
By the end of this episode, you’ll know how to enhance your online visibility, attract more leads, and outshine your competition on Google.
Online SEO and brand optimization are essential for any real estate agent, and this episode is the place to start. Watch or listen, now!
In this episode, they discuss…
0:00 – AI for online discoverability
6:10 – Optimizing online presence
12:35 – Claiming your name
20:34 – Using Google against itself
24:54 – Bots as employees
Monday Oct 07, 2024
Monday Oct 07, 2024
It’s just common sense that you perform at your best when you’re feeling good, when your energy is high, and your mindset is focused. So how do you get more days like that and stop feeling so sluggish? I’d suggest that you track your energy. It’s something I’ve been doing for three decades, and it’s what I’m talking about in this Mindset Monday.