The Tom Ferry Podcast Experience

The Seeds of Success | Mindset Monday

We have a couple months left before the end of the year, but there’s less time than you may think to plant the real seeds of success that will pay off now and continue to grow throughout the coming year. In this Mindset Monday I’m talking about a better way to understand your priorities and timeframes, so watch or listen now! 

Today’s Top Marketing for Winning Listings | Tom Ferry Podcast Experience

Winning listings is the ultimate goal, and great marketing is the key to achieving it! For this week’s episode of the podcast, I’m sharing a compelling clip from the Success Summit where Jason Pantana and Jimmy Mackin talk with three innovative real estate agents who are each leveraging unique marketing strategies that deliver remarkable results.

 

First up is Ashley Blackmore from Durango, CO, who is harnessing the power of the often-overlooked platform NextDoor to generate and win listings at scale. Next, Jill Biggs from Hoboken, NJ, reveals her Listing Multiplier strategy, which transforms one listing into four additional opportunities. Finally, Vanessa Reilly from Atlanta, GA, shares her game-changing approach of using personalized letters that are dominating her market.

 

These three standout marketing strategies are some of the best working today for winning listings and enhancing your reputation in the industry. Don’t miss out—watch or listen now to discover how you can implement these tactics for your success! 

Practical Instagram Pro Tips for Real Estate Agents | This Week in Marketing

Let’s talk about practical Instagram pro tips. These are direct, applicable how-to tactics for achieving your goals through Instagram – your goals being to expand your reach and attract more listings. 

 

In this episode of This Week in Marketing, Jason Pantana and Coach Jeff Bannan discuss what’s working for the best agents today to generate more business from Instagram. They’re not delving into theory or anything overly technical. These are straightforward, practical Instagram pro tips that you can start to execute immediately for better results. 

 

Jeff is even busting out a list he’s compiled from all of his top level clients which shows the tactics that work every time, consistently. 

 

If you’re looking for practical Instagram pro tips for targeting real estate buyers and sellers, this is the video for you. Watch or listen now. 

 

In this episode, they discuss…

2:20 – Jeff’s list of pro tips

5:30 – Getting shares

10:50 – A play-by-play for success 

13:05 – The power of polls 

25:15 – How to form your strategy

34:55 – Appeal to those who aren’t ready YET

New Real Estate Agents Making Waves | Tom Ferry Podcast Experience

There are some new real estate agents on the block who are making waves in the industry and everyone should be paying attention to the strategies they’re using. 

 

For this episode of the Tom Ferry Podcast Experience, I want to share a segment from my recent Success Summit where Jeff Mays interviews Case McCarthy, Elio Alanis, and Zach Callicutt, three new real estate agents who have managed to have such a big impact in such a small amount of time. 

 

At 22-years-old, Elio is already a millionaire. Think about that. He’s clearly doing something right. 

 

No matter what your level of experience, the wisdom that these three new real estate professionals share is for you, so make sure to watch or listen now. 

 

Leveraging NextDoor for Listings: The Hidden Goldmine | This Week in Marketing

Why would a real estate agent consider leveraging NextDoor to generate leads? Isn’t that the platform where people go to complain about their neighbors and share screenshots from their doorbell cameras? 

Turns out, it’s a lot more than that, and leveraging NextDoor might just be the best way for winning over sellers who weren’t considering listing before. 

In this episode of This Week in Marketing, Jason Pantana starts off with some important news and updates from the world of real estate marketing, including a new Google Business Profile scam you need to be aware of, plus an interesting new Instagram update that helps expand your presence. 

For the main story, he interviews Rockstar agent Ashley Blackmore from Durango, Colorado, who blew the audience at our past Success Summit with an innovative strategy of leveraging NextDoor for leads. 

Ashley shared one post which got her 6 listings and 3 buyers. It was just one post with $0 spent! Make sure to watch or listen to learn how she did it! 

In this episode, they discuss… 

0:00 – A Google scam & Instagram update

8:17 – Leveraging NextDoor

16:00 – DMs from listings

Script Your BRBC Win: Buyer Agreement Roleplays | Tom Ferry Podcast Experience

Let’s talk about commission and buyer agreement roleplays. How do you broach the subject of your fee? Since the new MLS laws went into effect, getting a signed BRBC (Buyer Representation of Broker Commission Agreement) is one of the most important skills you need to have. 

 

Instead of just telling you what to say in those situations, on this episode of the Tom Ferry Podcast Experience, I’m here with Mike Hickman, the CEO of Southern Gables, practicing the most effective buyer agreement roleplays.

 

You’ll learn how to talk about your commission, the questions to ask, and the phrasing that will help build trust and offer a better experience. 

 

We’ve just seen a massive shift in our industry and you need to be practicing your buyer agreement roleplays anyway, so this episode is necessary viewing. Check it out now. 

 

Savvy Financial Management: Taxes, Assets, Debt, Legacy | Tom Ferry Podcast Experience

Savvy financial management for real estate agents is about a lot more than just bringing in money and writing off business expenses. It’s about being educated on how to make your money work for you so that you can ensure financial freedom and cement a legacy for the people you love even after you’re gone. 

 

In this episode of the Tom Ferry Podcast Experience, I’m talking with Toby Mathis, the President of Anderson Business Advisors, author of “Infinity Investing,” and one of the best tax attorneys on the planet. He’s sharing the secrets of savvy financial management which real estate agents can use to create real generational wealth. 

 

Stop wasting the money you make and start your journey to savvy financial management by watching or listening to this episode. Also, be sure to get your copy of Toby’s book, “Infinity Investing.” 

A MASSIVE MARKETING OPPORTUNITY! | This Week in Marketing

A post-settlement world requires post-settlement marketing. For many of us, the new rules imposed by the NAR settlement agreement have already gone into effect. For others, that change will come at the end of the week. If you’re still running the same marketing that you were before the shift, you can’t expect the same results. 

 

This is a special episode of This Week in Marketing, aimed at your overall marketing strategy for the road ahead. Jason Pantana interviews the No. 1 coach himself, Tom Ferry about the post-settlement marketing that drives consumer decisions now. 

 

You’ll learn the mindset, the messaging, the marketing channels, and the consumer psychology you need to make an impact in your market, as well as the best ways to protect yourself under the new rules.

 

Watch or listen now!

Income & Problem Solving | Mindset Monday

How can you increase your income and the amount of abundance in your life? Everyone is always asking themselves this question, but that’s your first mistake. There is a better question to ask which will naturally help you identify what you can do to make more money. It’s all about problem solving, and it’s what I’m talking about in this episode of Mindset Monday. 

Where Sellers Look for Listing Agents + AI vs. Online Search | This Week in Marketing

If you want listing, first you need to figure out where sellers look for listing agents. For that, Jason Pantana has you covered on This Week in Marketing! 

 

First, Jason dives into the impact that AI is having on online search. You’ll learn the most recent developments that OpenAI has made on their online search feature, and what it means for your SEO. 

 

Next, you’ll discover the six most dominant sources where sellers look for listings agents, so you can be found and stand out. He’ll give you a full tutorial of how to position yourself on these sources to maximize your chances. 

 

Watch or listen to this episode now and then position yourself for success where sellers look for listing agents! 

 

In this episode, Jason discusses…

0:00 – Intro

1:15 – AI’s impact on Search

8:20 – Where sellers look for listing agents

15:00 – Finding the best agent directory sites