The Tom Ferry Podcast Experience

AI for Real Estate SEO & Online Brand Optimization | This Week in Marketing

Navigating real estate SEO and online brand optimization can be overwhelming, especially with so many moving parts in your business. Add AI into the mix, and it can feel even more complex. But fear not—understanding the fundamentals of AI can simplify scaling your online presence like never before!

 

In this episode of This Week in Marketing, Jason Pantana teams up with AI expert Dennis Yu to explore how AI can revolutionize your online brand optimization. They’ll dive into the mechanics of AI searchability and reveal strategies to leverage these tools effectively.

 

By the end of this episode, you’ll know how to enhance your online visibility, attract more leads, and outshine your competition on Google.

 

Online SEO and brand optimization are essential for any real estate agent, and this episode is the place to start. Watch or listen, now! 

 

In this episode, they discuss…

0:00 – AI for online discoverability 

6:10 – Optimizing online presence

12:35 – Claiming your name

20:34 – Using Google against itself 

24:54 – Bots as employees 

 

Track Your Energy | Mindset Monday

It’s just common sense that you perform at your best when you’re feeling good, when your energy is high, and your mindset is focused. So how do you get more days like that and stop feeling so sluggish? I’d suggest that you track your energy. It’s something I’ve been doing for three decades, and it’s what I’m talking about in this Mindset Monday. 

Unpacking the Secrets of Real Estate Success | Tom Ferry Podcast Experience

Are there any true secrets of real estate success? Edna Kimble would say no, and yet she’s clearly doing something different than most. She does 130X more business than the average agent – 360 homes a year – and she’s running a tight ship. 

 

In this episode of the Tom Ferry Podcast Experience, I’m talking with Edna about her secrets of real estate success, from maximizing charisma and scaling personalization to locking in solid S.O.P.s. You’ll hear the story of how she was struggling to hold down 100 transactions a year by herself, got into coaching, and found the systems that allowed her to scale every aspect of her business. 

 

Whether you’re a new agent or an experienced pro, Edna’s knowledge will help you raise the bar, close more listings, and find a new level of balance in your life. That’s what we’re talking about when we talk about the secrets of real estate success. There are no easy fixes, but there are systems and strategies for making your goals a reality. 

 

Listen now! 

 

YouTube Optimization for Agents: From Post to Presence | This Week in Marketing

YouTube optimization for agents is a complicated thing. You’re so busy running your real estate business, creating content, meeting clients, and working on closing deals that social optimization can fall to the wayside. But don’t let that happen, because all the power is in the discoverability of your content.

 

To help make it easy on you, this episode of This Week in Marking is all about the Dos and Don’ts of YouTube optimization for agents. Jason Pantana shows you how to fine-tune your channel with everything from attention-grabbing thumbnails to meaningful SEO. You’ll get advanced strategies for enhancing engagement, tips for harnessing playing to the YouTube algorithm, and so much more! 

 

YouTube optimization for agents doesn’t have to be overly complicated – but it MUST be done. Watch or listen now to get started! 

 

Time Management vs. Prioritization | Tom Ferry Podcast Experience

Time management isn’t what’s going to help you generate more revenue before the end of the year. You have to prioritize your revenue. Stop getting bogged down in what doesn’t directly help you acquire new business. You’re running out of time in the year, because we have an election cycle coming up before then. Check out this Mindset Monday to get my thoughts on your timing – and more importantly, your priorities – for the rest of the year.

 

Launching a Real Estate Comeback – 3 Women Who Did It Right | Tom Ferry Podcast Experience

Who doesn’t love a good real estate comeback story? Hearing the stories of agents who not only reclaimed their former glory but bounced back even stronger than before is the best way to prime you for your own market resurgence. 

 

For this week’s podcast, I want to share with you a panel from our recent Success Summit in which you’ll hear from three women who each launched their own incredible real estate comeback using unique methods. Misty Maki, Janet Glaude, and Nikki Martin had each taken a stumble in their caress when a decisive moment or decision set the stage for a new phase. 

 

You’re about to get a glimpse into what it takes to reinvent your brand, transform your team, and launch a real estate comeback to establish a legacy. Listen now. 

 

Maximizing Instagram Leads for Real Estate Dominance | This Week in Marketing

Instagram leads for real estate agents are a goldmine. Just ask Elio Alanis. At only 23-years-old, Elio is the top single agent in the Houston, TX area. He became a millionaire at 22 by dedicating himself to mastering the art of real estate Instagram leads, and he wants to show you that no matter where you’re at in your business, you can do it too. 

 

In this episode of This Week in Marketing, Jason Pantana talks with Elio about his strategy for generating Instagram leads at scale, the content he produces to captivate his audience, and his tactics for following up. This is one young genius’s process for going from DMs to closed deals.

 

No matter what lead gen sources you’ve been using, you can not afford to miss out on Instagram leads. As you’ll see, it doesn’t have to cost a lot to make a lot. Watch or listen now! 

 

The Seeds of Success | Mindset Monday

We have a couple months left before the end of the year, but there’s less time than you may think to plant the real seeds of success that will pay off now and continue to grow throughout the coming year. In this Mindset Monday I’m talking about a better way to understand your priorities and timeframes, so watch or listen now! 

Today’s Top Marketing for Winning Listings | Tom Ferry Podcast Experience

Winning listings is the ultimate goal, and great marketing is the key to achieving it! For this week’s episode of the podcast, I’m sharing a compelling clip from the Success Summit where Jason Pantana and Jimmy Mackin talk with three innovative real estate agents who are each leveraging unique marketing strategies that deliver remarkable results.

 

First up is Ashley Blackmore from Durango, CO, who is harnessing the power of the often-overlooked platform NextDoor to generate and win listings at scale. Next, Jill Biggs from Hoboken, NJ, reveals her Listing Multiplier strategy, which transforms one listing into four additional opportunities. Finally, Vanessa Reilly from Atlanta, GA, shares her game-changing approach of using personalized letters that are dominating her market.

 

These three standout marketing strategies are some of the best working today for winning listings and enhancing your reputation in the industry. Don’t miss out—watch or listen now to discover how you can implement these tactics for your success! 

Practical Instagram Pro Tips for Real Estate Agents | This Week in Marketing

Let’s talk about practical Instagram pro tips. These are direct, applicable how-to tactics for achieving your goals through Instagram – your goals being to expand your reach and attract more listings. 

 

In this episode of This Week in Marketing, Jason Pantana and Coach Jeff Bannan discuss what’s working for the best agents today to generate more business from Instagram. They’re not delving into theory or anything overly technical. These are straightforward, practical Instagram pro tips that you can start to execute immediately for better results. 

 

Jeff is even busting out a list he’s compiled from all of his top level clients which shows the tactics that work every time, consistently. 

 

If you’re looking for practical Instagram pro tips for targeting real estate buyers and sellers, this is the video for you. Watch or listen now. 

 

In this episode, they discuss…

2:20 – Jeff’s list of pro tips

5:30 – Getting shares

10:50 – A play-by-play for success 

13:05 – The power of polls 

25:15 – How to form your strategy

34:55 – Appeal to those who aren’t ready YET