The Tom Ferry Podcast Experience

Newest Social Media Features of 2022: TikTok, Instagram, Facebook, and YouTube | This Week in Marketing

Social media features are always evolving. TikTok, Instagram, Facebook, YouTube… If you keep using these platforms the same way you have been for years, you may not even be taking advantage of them at all.

That’s why this week, Jason Pantana is going to walk you through all the new (and even some yet unreleased) features and updates for the big 4 social media platforms. You’ll learn how to use TikTok like a natural, get the most out of Instagram, and impress all those people who though they were the social media experts.

This is stuff you need to know, and it’s going to make your time spent on social a heck of a lot more fun, so don’t hesitate to watch, right now.

Start Investing in Real Estate at Any Age | Tom Ferry Podcast Experience

With this year’s Success Summit right around the corner, I want to take a look back to last year’s.

 

But first, I have a question. Do you own investment properties? And if you don’t, why not?

 

It doesn’t matter how old you are or what’s going on in the market, because when done correctly, the best time to invest is almost always right now. To prove this, check out my panel with Deborah Bly and Eric Eickhof. Deb began investing in her 50s and is already sitting on $3 million in equity. Eric was only 19 when he bought his first unit and now has over 670!

 

In this clip, Deb and Eric are going to show you that it doesn’t take a large upfront investment when you have the right formula.

 

Make sure to watch or listen. And if you’re one of the few people who will actually take immediate action on this advice, don’t miss your chance to sign up for next month’s Summit, either virtually or in-person, where we’ll be sharing the latest strategies for intelligent investing in our current market.

How to Lead a Real Estate Team in the Shifting Market | Team Builders

The market is shifting. “Recession” talk is everywhere you look. But the question is, what can you do to turn this obstacle into an opportunity for your real estate team? It starts with being the “play-caller” that your agents trust.

Stephanie Younger has seen a few market shifts over the last 20 years, and during each one she’s continued to refine her playbook while expanding her team. I sat down with Stephanie to discuss what it takes to be a great leader in today’s market, the conversations you need to be having with your agents, and the conversations they need to be having with their clients.

Watch this episode a few times until you have Stephanie’s scripts memorized. And if you like what she has to say, make sure to join us at next month’s Success Summit, where you’ll get Stephanie’s full “Lead Generation Playbook” for open houses, featuring her signature scripts and checklists which make the difference every time.

There are still virtual and in-person tickets available, so don’t miss this opportunity!

When “Try Harder” Isn’t Working | Mindset Monday

Have you ever seen a fly banging itself against a windowpane? The fly believes that if it just keeps going, just bumps hard enough, it’ll get through. But you know that won’t happen… So why do we mimic this same strategy in our own lives? When we’re trying as hard as we can and are efforts aren’t working, what can we do? Find out, right here.  

Go from Stagnant to Snowball with Your Instagram Following | This Week in Marketing

Have you ever felt like you were stuck with a certain number of Instagram followers and couldn’t move beyond? It’s kinda a big deal, because a steady rate of growth shows the world you’re an account worth following – and an agent worth working with.

So how do you get unstuck? Jason Pantana knows just the way, and this week he’s going to give you three tips to ride the Instagram algorithm to massive exposure.

If you’re looking to grow a following that will keep generating business even in today’s shifting market, this is the episode you need to watch. Make sure to check it out, now!

Also… Be sure to attend Success Summit either in-person or virtually to gain access to a comprehensive Instagram Reels “Lead Generation Playbook” from an agent who’s killing it on Instagram in Las Vegas.

The 3 Ps of Engagement for Social Media Marketing | This Week in Marketing

So, you’ve made a great video, posted it to social, and it’s gotten some views. That’s great, right?! Well… not so fast. How is the engagement on that post? Are people liking, subscribing, and commenting? Because if not, that post is dead in the water.

When it comes to social media, ANY social media, we need to play to the algorithm and that means this: Interaction = Visibility. And interaction comes down to three “Ps” that you need to always be thinking about on social. Jason Pantana is going to walk you through what they are, why they matter, and how you can take advantage of them.

Working the algorithm is the foundation of the game, so make sure that you watch or listen to this one first, and afterwards, check out this episode if you haven’t already, to see what kind of content you want to be using.

CC_018 Stephanie Younger July 15, 2022 | Confidence & Conversion

When it comes to real estate scripts, one size does NOT fit all.

There are so many different prospecting situations you might find yourself in that one script just won’t cut it. You need winning real estate scripts for any occasion, and for that I know just the person to go to.

Stephanie Younger is a $400-million producer whose team has already done a whopping 172 transactions so far this year. I sat down with Stephanie to role-play her proven scripts for four distinct situations – charity and networking events, open houses, door knocking, and past clients.

If you’re looking to make your sales pitches feel like natural conversations, Stephanie’s words are exactly what you need. So, make sure you watch or listen, now!

Also, if you like Stephanie’s approach, be sure to attend Success Summit, where you’ll get her entire “playbook” for successful open houses. It’s just one of 15 different Lead Generation Playbooks you’ll get when you attend!

Creating Consistency through Systems in Luxury Real Estate | Luxury Code

What does it take to generate and manage consistent volume in MEGA high-end luxury real estate? If you ask Mala Sander, she’d say that consistency comes from systems.

Mala learned about creating optimized systems during her 20-year career at IBM, but those systems needed some adjusting when she began selling super-lux properties in the Hamptons. This week, Mala shares with me what works and what doesn’t in her market and how you can systematize your success in the high end.

You don’t need to be living in the Hamptons to find this stuff useful, so make sure to watch or listen, now.

Finding Your Lane: How to Direct Your Focus When You’re Doing It All | Tom Ferry Podcast Experience

Susan and Paul Kadilak are a powerhouse couple. Within a year of releasing their first video, their business shot up by 60%. Now they run a design and renovation business on top of their brokerage, and, oh yeah… they’ve even been nominated for an Emmy Award.

 

But no matter how much they have on their plate, they never sacrifice the quality of anything they do. So, how do they manage their time so effectively? Paul says it comes down to “staying in their lane,” which might mean something a lot different than you think.

 

I sat down with Paul and Susan to discuss what their authentic lane is, how anyone can find theirs, time management, and shooting Emmy-worthy videos.

 

Not only will you learn lots of great tips, but these two are also hilarious, so make sure to watch and leave us a comment.

Do the Thing / Have the Power | Mindset Monday

What do you want? Do you want more money? Better relationships? A healthier body? You can have anything you want, but it has to be reflected in your actions. If your behaviors don’t change, neither does your situation