The Tom Ferry Podcast Experience

Hook & Opinion: The Practical Path to Video Success | This Week in Marketing

What is stopping people from making video for social media? A lot of people say they don’t know what to say on camera. But LA Rockstar agent Taya DiCarlo will tell you that all you need is a hook and an opinion. Some will say it doesn’t seem like it’s worth their time. Taya will say it’s worth $25 million in agent-to-agent referrals in just a year.

There are no excuses, and to prove this point, Jason Pantana talked with Taya about everything you need to start doing video and why you need to start right now. All it takes is a hook and an opinion, and they can help you find the hook – all you need to bring is the opinion.

Make sure to watch this one, because it just might change the way you think about producing content.

Building in the Sand | Mindset Monday

What happens when you realize that you’re running out of time? And I mean in your life… The minutes are ticking down whether you’re moving forward or not. So, what can you do about it? I’d say you need to start building your dream with whatever you have in front of you, even if that means building in the sand. Watch the video to learn what I mean.

Too Many Open Loops | Mindset Monday

We all have a ton of ideas. And ideas are great… unless you fail to execute on any of them. I want to talk to you about the disconnect between what gets your brain moving around in open loops and what gets it moving forward, because an idea doesn’t mean anything without the commitment to pull it off. So, make sure you watch or listen, and let’s start closing the loops

7 Ideas to Generate More Agent-to-Agent Referrals in Real Estate | This Week in Marketing

It helps to have friends in the business, especially when it comes to generating agent-to-agent referrals. Networking with other agents can easily become one of your most valuable lead sources – if done correctly.

But what can you do to not only meet the right people, but also show them that their referrals will being going into the right hands? It’s a daunting process, but Jason Pantana is here to give you six awesome ideas to help find, connect, and build strong professional friendships with agents throughout the country.

With Summit coming up just… TOMORROW! Wow, that came quick, didn’t it?! Yeah, it’s time to get your referral game on… so make sure to watch or listen to this one to get ready.

Fostering Trust & Loyalty Beyond the Closing Table | Tom Ferry Podcast Experience

You’ve heard me talk a lot about “Know, Like, and Trust.” And yet, too many agents spend too much time developing trust only to throw it away once the transaction is over. But when you maintain and nurture that trust beyond the closing table, you get something even more valuable – loyalty.

 

This week, I’m going to show you a clip from a past Summit in which I talk about what you need to be doing to inspire loyalty from your past clients, generate referrals, and grow your credibility in your marketplace.

 

Keep in mind that this year’s Summit is less than a week away, so make sure you watch this clip and then get your tickets today!

Creating Leaders through Culture, Collaboration, and Support | Team Builders

We can never anticipate what’s going to come up in our lives. But if we have the foresight to nurture our team culture, collaboration, and support, we can create a team of leaders who will stand by us through our hardest times.

Brandi Laffins always strove to make the top transactions for her team, but when unforeseen circumstances came her way, the supportive culture she’d fostered allowed her to step back and focus on what really mattered.

I spoke with Brandi about what it takes to lift up new agents and turn every team member into a team leader. You’ll also get some awesome advice on doing television ads and marketing campaigns. Definitely make sure to check this one out!

P.S.

Brandi’s husband RJ is an awesome DJ, and I highly recommend you check out his stuff, here. I’ve been jamming it all morning!

Wellness vs. Greatness | Mindset Monday

Are you doing well? Or are you doing great? Be honest about that question. Because too often do I hear people saying that they’re doing “well enough.” But I dare to say that “well enough” isn’t “enough” at all. This is your life. And I’m going to challenge you to live it more fully. Watch now, right here.

10 Easy Ways to Automate Your Marketing | This Week in Marketing

Wouldn’t it be nice if you could just focus on working with clients instead of finding them? Well, that’s what happens when you automate your marketing!

A lot of people think that truly automated marketing is something reserved for massive corporations with big budgets and access to fancy services, but Jason Pantana is about to show you that’s just simply not true. Jason is going to give you 10 ideas to start automating the easy way, so you can focus on the things you do best.

Ready to attract more clients and actually have the time to serve them? Then make sure to watch, right here.

Delegating Your Way to Higher Productivity & a More Fulfilling Life | Luxury Code

What does it take to build a MASSIVE social media following, create consistent inbound luxury business, and never miss an important family moment? The answer… Delegating tasks so you can focus on what really matters.

For a long time, Shannon Gillette thought she could do everything by herself – because she actually could! But with a little push from her coach, she managed to find the exact type of assistance she needed to skyrocket her business.

 

Today, she’s selling more houses (in a higher price range), working less, and feeling better than ever. You’re not going to want to miss my talk with Shannon, where she shares her journey of rising to YouTube stardom, training her VAs, and building a perfect business.

And if you’re joining me at Summit, either in-person or virtually, you’ll get access to Shannon’s full listing strategy playbook for YouTube, so you can R&D the exact plays of a social media master!

In this episode, we discuss…

1:40 – About Shannon

3:15 – Competitive changes

5:15 – Never miss a homerun

6:20 – First step if you’re struggling

7:58 – Transferring skills to your VA

10:04 – All in on YouTube

12:19 – Creating your own video path

15:05 – Getting more views

17:36 – Transaction management team

20:24 – Time spent creating content

22:08 – Managing all the Instagram DMs

25:05 – Get out of the “listing only” mindset

Leading During Crisis: Anticipation & Execution as a Real Estate CEO | Tom Ferry Podcast Experience

Whether it’s a recession or a shift in the market, what does it take to display remarkable leadership during crisis?

 

It’s hard to think of a better person to answer this question than Michael Hickman. Mike is an absolute titan of real estate. As the CEO of Seven Gables Real Estate, he manages 437 agents over six offices and has seven other business on top of that.

 

This week, I spoke with Mike about what it takes to be the leader that people need during difficult times. He walked me through his journey into real estate, how he executes decisions with confidence, and how to get through a market crisis with absolutely no layoffs.

 

If you or anyone you know wants to step into leadership on a top-level, this is the show you need to watch, right now.