The Tom Ferry Podcast Experience

Creating Leaders through Culture, Collaboration, and Support | Team Builders

We can never anticipate what’s going to come up in our lives. But if we have the foresight to nurture our team culture, collaboration, and support, we can create a team of leaders who will stand by us through our hardest times.

Brandi Laffins always strove to make the top transactions for her team, but when unforeseen circumstances came her way, the supportive culture she’d fostered allowed her to step back and focus on what really mattered.

I spoke with Brandi about what it takes to lift up new agents and turn every team member into a team leader. You’ll also get some awesome advice on doing television ads and marketing campaigns. Definitely make sure to check this one out!

P.S.

Brandi’s husband RJ is an awesome DJ, and I highly recommend you check out his stuff, here. I’ve been jamming it all morning!

Wellness vs. Greatness | Mindset Monday

Are you doing well? Or are you doing great? Be honest about that question. Because too often do I hear people saying that they’re doing “well enough.” But I dare to say that “well enough” isn’t “enough” at all. This is your life. And I’m going to challenge you to live it more fully. Watch now, right here.

10 Easy Ways to Automate Your Marketing | This Week in Marketing

Wouldn’t it be nice if you could just focus on working with clients instead of finding them? Well, that’s what happens when you automate your marketing!

A lot of people think that truly automated marketing is something reserved for massive corporations with big budgets and access to fancy services, but Jason Pantana is about to show you that’s just simply not true. Jason is going to give you 10 ideas to start automating the easy way, so you can focus on the things you do best.

Ready to attract more clients and actually have the time to serve them? Then make sure to watch, right here.

Delegating Your Way to Higher Productivity & a More Fulfilling Life | Luxury Code

What does it take to build a MASSIVE social media following, create consistent inbound luxury business, and never miss an important family moment? The answer… Delegating tasks so you can focus on what really matters.

For a long time, Shannon Gillette thought she could do everything by herself – because she actually could! But with a little push from her coach, she managed to find the exact type of assistance she needed to skyrocket her business.

 

Today, she’s selling more houses (in a higher price range), working less, and feeling better than ever. You’re not going to want to miss my talk with Shannon, where she shares her journey of rising to YouTube stardom, training her VAs, and building a perfect business.

And if you’re joining me at Summit, either in-person or virtually, you’ll get access to Shannon’s full listing strategy playbook for YouTube, so you can R&D the exact plays of a social media master!

In this episode, we discuss…

1:40 – About Shannon

3:15 – Competitive changes

5:15 – Never miss a homerun

6:20 – First step if you’re struggling

7:58 – Transferring skills to your VA

10:04 – All in on YouTube

12:19 – Creating your own video path

15:05 – Getting more views

17:36 – Transaction management team

20:24 – Time spent creating content

22:08 – Managing all the Instagram DMs

25:05 – Get out of the “listing only” mindset

Leading During Crisis: Anticipation & Execution as a Real Estate CEO | Tom Ferry Podcast Experience

Whether it’s a recession or a shift in the market, what does it take to display remarkable leadership during crisis?

 

It’s hard to think of a better person to answer this question than Michael Hickman. Mike is an absolute titan of real estate. As the CEO of Seven Gables Real Estate, he manages 437 agents over six offices and has seven other business on top of that.

 

This week, I spoke with Mike about what it takes to be the leader that people need during difficult times. He walked me through his journey into real estate, how he executes decisions with confidence, and how to get through a market crisis with absolutely no layoffs.

 

If you or anyone you know wants to step into leadership on a top-level, this is the show you need to watch, right now.

Building a Perfect Annual Marketing Plan for Your Database | This Week in Marketing

What is your best possible source for generating business? I’ve been saying for a long while that it’s your database and sphere of influence, and a new report from the Nation Association of Realtors seems to prove that I’ve been right all along!

Yes, your database and SOI is incredibly important… But how do you effectively market effectively to them over time? You need to have a PLAN. And a plan is exactly what Jason Pantana is going to give you. He’s going to tell you exactly what you need to be doing on a daily, weekly, monthly, quarterly, semi-annual, and annual basis.

You’re not going to want to miss Jason’s brilliant advice, so make sure you watch or listen, now!

Question the Play / Play the Question | Mindset Monday

If we’re looking to move the needle forward, where do we start? That’s a question, isn’t it? So, let’s start there. You know that I always say you need to run plays that work. And every play begins with a question. So, are you asking the right questions? Find out, right here.

Mic Drop Scripts and Shifts You Need for Buyers and Sellers | Confidence & Conversion

As the market adjusts, what are the conversations you need to be having with your buyers and sellers? Ideally, you will set realistic expectations, make them feel comfortable moving forward, and have plenty of “mic drop” moments that confirm your value.

If you’re looking for all this and more, you need to watch this conversation I had with Phil Gerdes. If you don’t already know Phil from his hugely successful YouTube show “Rated PG,” you’ll know him after this as the guy who gave you some of the most effective words and phrases in your playbook.

This episode is only fifteen minutes, but you’re going to want to take notes – I sure did ;)

In this episode, we discuss…

1:08 – Understanding nuances

2:03 – Instead of CMAs…

3:25 – God property investors

5:33 – Establishing next events   

8:38 – Pipedream pricing

10:00 – The 3 types of home value

11:47 – Conversation for buyers

14:30 – Follow Phil!

Recession Pivots of a Flourishing Startup CEO | Tom Ferry Podcast Experience

Some agents may feel today’s podcast guest is trying to take their job away. And we discuss that. But the way I see it, Jarred Kessler is an innovating entrepreneur pushing our industry forward.

 

And you can learn from his example.

 

As the founder of EasyKnock, a company that allows people to convert their home equity to cash without going through a bank, Jarred is helping not only homeowners but agents as well.

 

This week, I spoke with Jarred about what it’s like to be the CEO of a real estate startup, the pivots to make during a recession, and his vision of the future.

 

If you’ve ever been interested in founding a startup or just want to understand the changing real estate landscape, make sure to watch or listen to this episode, right here.

How to Create a Supercharged Geographic Farming Team & Attract More Inbound Business | Team Builders

You know all about geographic farming, but what does it take to lead a successful geographic farming team?

If you ask Lisa Doyle, she’d say it comes down to organization, discipline, and team structure. I talked with Lisa about the dynamics of geographic farming as a team effort, finding the right person to get you organized, and always choosing your hard. Lisa even shares her advice for doorknocking luxury homes which shows shocking results.

Make sure to watch or listen to this episode, and if you like what Lisa has to say, you’ll have a chance to meet her at next month’s Success Summit, where she’ll be sitting in the front row and continuing to network her way to the tippy-top.