The Tom Ferry Podcast Experience

Build Your Brand and Generate Referrals Using Authentic Video | This Week in Marketing

What does it take to successfully build your brand and generate referrals using social media video? It does take time, but when you do it the right way, it doesn’t have to take a lot of stress.

Video should be fun, collaborative, and a personal dialogue between you and your clients. If you’re looking for an example, you need to check out Miami super-agent, Luz Abreu. This week, Jason Pantana spoke with Luz about what it takes to make the kind of truly authentic video that can generate referrals.

No matter what stage of you’re at with your social media video, this is an episode you can’t afford to miss, so watch or listen, now!

She Ran the World’s No. 1 Luxury Real Estate Office. Here’s Her Advice… | Luxury Code

If you haven’t heard the name Betty Graham, you need to brush up on your real estate history. For years she ran the world’s No. 1 luxury real estate office, Coldwell Banker Global Luxury, where she managed thousands of the highest producing agents in the business.

This week, I’m honored to be talking with Betty about how she got started, her journey to the top, and her advice for every agent out there, whether they are running mega teams or just getting started.

No matter what your goals are, Betty’s advice is sure to help you get there, so take my word for it and watch or listen, right now.  

The End of the Solo Agent: Get Scaling to Get Unstuck | Tom Ferry Podcast Experience

This week, we’re going to take another dive back to last year’s Success Summit to talk about something that has only gotten more important since then – building a team.

 

Right now, the market demands more of you then you can possibly manage alone, so why do so many agents continue to struggle when the solution is right in front of them? You’re not going to want to miss this segment where I lay out the basics of what you need out of a team and the easiest (and cheapest) ways to get started.

 

And if this resonates with you (which, unless you already have a team, it should), you can’t afford to miss this this year’s Summit in Dallas, now less than a month away. Get your tickets, either virtual or in person, today.

Peak Performance… Always! | Mindset Monday

Ever got news that throws you off your game at a critical moment? I have. And it sucks. But you’ve gotta pull yourself up and power through. Let me share with you how I handle this situation.

Newest Social Media Features of 2022: TikTok, Instagram, Facebook, and YouTube | This Week in Marketing

Social media features are always evolving. TikTok, Instagram, Facebook, YouTube… If you keep using these platforms the same way you have been for years, you may not even be taking advantage of them at all.

That’s why this week, Jason Pantana is going to walk you through all the new (and even some yet unreleased) features and updates for the big 4 social media platforms. You’ll learn how to use TikTok like a natural, get the most out of Instagram, and impress all those people who though they were the social media experts.

This is stuff you need to know, and it’s going to make your time spent on social a heck of a lot more fun, so don’t hesitate to watch, right now.

Start Investing in Real Estate at Any Age | Tom Ferry Podcast Experience

With this year’s Success Summit right around the corner, I want to take a look back to last year’s.

 

But first, I have a question. Do you own investment properties? And if you don’t, why not?

 

It doesn’t matter how old you are or what’s going on in the market, because when done correctly, the best time to invest is almost always right now. To prove this, check out my panel with Deborah Bly and Eric Eickhof. Deb began investing in her 50s and is already sitting on $3 million in equity. Eric was only 19 when he bought his first unit and now has over 670!

 

In this clip, Deb and Eric are going to show you that it doesn’t take a large upfront investment when you have the right formula.

 

Make sure to watch or listen. And if you’re one of the few people who will actually take immediate action on this advice, don’t miss your chance to sign up for next month’s Summit, either virtually or in-person, where we’ll be sharing the latest strategies for intelligent investing in our current market.

How to Lead a Real Estate Team in the Shifting Market | Team Builders

The market is shifting. “Recession” talk is everywhere you look. But the question is, what can you do to turn this obstacle into an opportunity for your real estate team? It starts with being the “play-caller” that your agents trust.

Stephanie Younger has seen a few market shifts over the last 20 years, and during each one she’s continued to refine her playbook while expanding her team. I sat down with Stephanie to discuss what it takes to be a great leader in today’s market, the conversations you need to be having with your agents, and the conversations they need to be having with their clients.

Watch this episode a few times until you have Stephanie’s scripts memorized. And if you like what she has to say, make sure to join us at next month’s Success Summit, where you’ll get Stephanie’s full “Lead Generation Playbook” for open houses, featuring her signature scripts and checklists which make the difference every time.

There are still virtual and in-person tickets available, so don’t miss this opportunity!

When “Try Harder” Isn’t Working | Mindset Monday

Have you ever seen a fly banging itself against a windowpane? The fly believes that if it just keeps going, just bumps hard enough, it’ll get through. But you know that won’t happen… So why do we mimic this same strategy in our own lives? When we’re trying as hard as we can and are efforts aren’t working, what can we do? Find out, right here.  

Go from Stagnant to Snowball with Your Instagram Following | This Week in Marketing

Have you ever felt like you were stuck with a certain number of Instagram followers and couldn’t move beyond? It’s kinda a big deal, because a steady rate of growth shows the world you’re an account worth following – and an agent worth working with.

So how do you get unstuck? Jason Pantana knows just the way, and this week he’s going to give you three tips to ride the Instagram algorithm to massive exposure.

If you’re looking to grow a following that will keep generating business even in today’s shifting market, this is the episode you need to watch. Make sure to check it out, now!

Also… Be sure to attend Success Summit either in-person or virtually to gain access to a comprehensive Instagram Reels “Lead Generation Playbook” from an agent who’s killing it on Instagram in Las Vegas.

The 3 Ps of Engagement for Social Media Marketing | This Week in Marketing

So, you’ve made a great video, posted it to social, and it’s gotten some views. That’s great, right?! Well… not so fast. How is the engagement on that post? Are people liking, subscribing, and commenting? Because if not, that post is dead in the water.

When it comes to social media, ANY social media, we need to play to the algorithm and that means this: Interaction = Visibility. And interaction comes down to three “Ps” that you need to always be thinking about on social. Jason Pantana is going to walk you through what they are, why they matter, and how you can take advantage of them.

Working the algorithm is the foundation of the game, so make sure that you watch or listen to this one first, and afterwards, check out this episode if you haven’t already, to see what kind of content you want to be using.