The Tom Ferry Podcast Experience

Getting Listings Sold: A Framework for Talking to Sellers

Your No. 1 job is getting listings sold. The faster you’re able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and win their trust. 

 

For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success Summit in which he explains the marketing secrets he learned from his longtime mentor for getting listings sold. You’ll learn how Jason went from being an out of work waiter to the rising Rockstar of his first team by aligning with sellers and winning their support in marketing the listings.

 

This is a framework for how to talk to sellers and get your intentions aligned. It’s the foundation of getting listings sold, so watch or listen now! 

 

In this episode, Jason discusses…

0:00 – Jason’s story 

6:30 – How to set expectations

9:50 – 3 parties in the sale of every home

12:30 – A common foe

17:50 – The second function of a listing agent

21:50 – Decision Criteria 

Close the Loop on the 6% | Mindset Monday

6% of the people in your phone are going to transact in the coming year. You have a finite number of days to set the stage and position yourself as the obvious agent to work with. So what are you committed to, right now? What will close that loop? That’s what I’m talking about in this Mindset Monday. 

8 Insights from the Best Real Estate Teams in North America | Tom Ferry Podcast Experience

What are the best real estate teams doing to control the market right now? That’s what RealScout President Andrew Flachner and I are unpacking in this episode of the Tom Ferry Podcast Experience. 

 

When Andrew called me with the idea of sending out an in-depth survey to all the best real estate teams working today, needless to say, I got excited. Over 500 teams responded! We learned what these teams are doing differently, the plays they’re running, and distilled all the information down into practical insights. 

 

You’re about to learn the most important lessons from the best real estate teams in North America, including:

• How they organize and compensate their teams
• Lead generation costs and sources
• The secrets of successful lead nurturing

And a lot more!

 

If you want to run your business like the best real estate teams do, this is an episode you can’t miss! 

 

P.S. Andrew and I share some slides in this episode which you’ll definitely want to see. So you may want to go back to check it out on YouTube or our website. 

 

AI for Real Estate SEO & Online Brand Optimization | This Week in Marketing

Navigating real estate SEO and online brand optimization can be overwhelming, especially with so many moving parts in your business. Add AI into the mix, and it can feel even more complex. But fear not—understanding the fundamentals of AI can simplify scaling your online presence like never before!

 

In this episode of This Week in Marketing, Jason Pantana teams up with AI expert Dennis Yu to explore how AI can revolutionize your online brand optimization. They’ll dive into the mechanics of AI searchability and reveal strategies to leverage these tools effectively.

 

By the end of this episode, you’ll know how to enhance your online visibility, attract more leads, and outshine your competition on Google.

 

Online SEO and brand optimization are essential for any real estate agent, and this episode is the place to start. Watch or listen, now! 

 

In this episode, they discuss…

0:00 – AI for online discoverability 

6:10 – Optimizing online presence

12:35 – Claiming your name

20:34 – Using Google against itself 

24:54 – Bots as employees 

 

Track Your Energy | Mindset Monday

It’s just common sense that you perform at your best when you’re feeling good, when your energy is high, and your mindset is focused. So how do you get more days like that and stop feeling so sluggish? I’d suggest that you track your energy. It’s something I’ve been doing for three decades, and it’s what I’m talking about in this Mindset Monday. 

Unpacking the Secrets of Real Estate Success | Tom Ferry Podcast Experience

Are there any true secrets of real estate success? Edna Kimble would say no, and yet she’s clearly doing something different than most. She does 130X more business than the average agent – 360 homes a year – and she’s running a tight ship. 

 

In this episode of the Tom Ferry Podcast Experience, I’m talking with Edna about her secrets of real estate success, from maximizing charisma and scaling personalization to locking in solid S.O.P.s. You’ll hear the story of how she was struggling to hold down 100 transactions a year by herself, got into coaching, and found the systems that allowed her to scale every aspect of her business. 

 

Whether you’re a new agent or an experienced pro, Edna’s knowledge will help you raise the bar, close more listings, and find a new level of balance in your life. That’s what we’re talking about when we talk about the secrets of real estate success. There are no easy fixes, but there are systems and strategies for making your goals a reality. 

 

Listen now! 

 

YouTube Optimization for Agents: From Post to Presence | This Week in Marketing

YouTube optimization for agents is a complicated thing. You’re so busy running your real estate business, creating content, meeting clients, and working on closing deals that social optimization can fall to the wayside. But don’t let that happen, because all the power is in the discoverability of your content.

 

To help make it easy on you, this episode of This Week in Marking is all about the Dos and Don’ts of YouTube optimization for agents. Jason Pantana shows you how to fine-tune your channel with everything from attention-grabbing thumbnails to meaningful SEO. You’ll get advanced strategies for enhancing engagement, tips for harnessing playing to the YouTube algorithm, and so much more! 

 

YouTube optimization for agents doesn’t have to be overly complicated – but it MUST be done. Watch or listen now to get started! 

 

Time Management vs. Prioritization | Tom Ferry Podcast Experience

Time management isn’t what’s going to help you generate more revenue before the end of the year. You have to prioritize your revenue. Stop getting bogged down in what doesn’t directly help you acquire new business. You’re running out of time in the year, because we have an election cycle coming up before then. Check out this Mindset Monday to get my thoughts on your timing – and more importantly, your priorities – for the rest of the year.

 

Launching a Real Estate Comeback – 3 Women Who Did It Right | Tom Ferry Podcast Experience

Who doesn’t love a good real estate comeback story? Hearing the stories of agents who not only reclaimed their former glory but bounced back even stronger than before is the best way to prime you for your own market resurgence. 

 

For this week’s podcast, I want to share with you a panel from our recent Success Summit in which you’ll hear from three women who each launched their own incredible real estate comeback using unique methods. Misty Maki, Janet Glaude, and Nikki Martin had each taken a stumble in their caress when a decisive moment or decision set the stage for a new phase. 

 

You’re about to get a glimpse into what it takes to reinvent your brand, transform your team, and launch a real estate comeback to establish a legacy. Listen now. 

 

Maximizing Instagram Leads for Real Estate Dominance | This Week in Marketing

Instagram leads for real estate agents are a goldmine. Just ask Elio Alanis. At only 23-years-old, Elio is the top single agent in the Houston, TX area. He became a millionaire at 22 by dedicating himself to mastering the art of real estate Instagram leads, and he wants to show you that no matter where you’re at in your business, you can do it too. 

 

In this episode of This Week in Marketing, Jason Pantana talks with Elio about his strategy for generating Instagram leads at scale, the content he produces to captivate his audience, and his tactics for following up. This is one young genius’s process for going from DMs to closed deals.

 

No matter what lead gen sources you’ve been using, you can not afford to miss out on Instagram leads. As you’ll see, it doesn’t have to cost a lot to make a lot. Watch or listen now!