The Tom Ferry Podcast Experience

How to Create Trust and Likability as a Real Estate Agent | Tom Ferry Podcast Experience

How can you create trust and likability on a massive scale grow your real estate business?

 

Likability doesn’t come from being perfect. Rogers Healy will tell you that. He failed the real estate exam 21 times. (And that’s not me being mean, because I think he mentions it like 21 times in this podcast episode).

 

But today, Rogers is not only running the largest independently owned real estate company in the state of Texas, but he also has a beautiful family and a well-balanced life.

 

In this hilarious and inspiring episode, I spoke with Rogers about how he made it all happen by working hard, maintaining faith, and being his authentic self. You’ll learn how to be more authentic in your life and business by letting go of control and marketing yourself honestly.

 

Make sure to watch or listen because I bet you this one will make an impact.

 

You’re Gonna Die | Mindset Monday

Six steps… That’s how close you are to death in every single thing that you do. Death is all around us, all the time. So, let’s flip the script and focus on living the life you desire now. Are you waiting for an invitation to live your best life? If so, consider this episode your starting point.

YouTube Strategies for REALTORS in 2023 | This Week in Marketing

Why is it so important for you to get more views on YouTube? Because YouTube is more of a search engine than a social media… That means that when someone searches for your type of content, they’re likely ready and willing to do business!

In this episode of This Week in Marketing, Jason Pantana is going to give you the genius-level course you need to get more views on YouTube and generate more business. He’ll show you how to work the algorithm, provide a couple of case studies, and then give you six tips to optimizing the performance of every video you publish.

You put the work into making the videos, so now it’s time to make the videos work for you. Be sure to watch or listen, pick your strategy, and then get more views on YouTube!

Success in Real Estate: Running Plays that Work | Tom Ferry Podcast Experience

When times get hard and no one knows what to do, there is always one strategy that real estate agents can fall back on – running plays that work. I’m talking about plays that are proven to work again and again, each time you run them. Because if success in real estate only comes down to the play that you run, regardless of market conditions, you can’t afford to be making stuff up as you go along.

 

On this episode of the Tom Ferry Podcast Experience, I’m going to talk to you about the importance of running plays that work not just sometimes but every time. I’m going to give you some examples to test the efficacy of your plays and tell you where you can get access to the best real estate strategies working today.

 

Remember, if you’re not running the winning plays, there are other agents who will gladly do it in your place. So, watch or listen to this short episode, and let’s get working on your playbook.

 

The Breakthrough Mindset | Mindset Monday

What happens when things don’t go your way? Do you let it crush your spirit and affect how you see every situation from that point on? Or do you move on and keep getting your work done? You can’t control every situation that happens to you, but you can control your mindset. And in this Mindset Monday, I’m going to show you the mindset you should choose.

Geo Farming for Beginners: Choosing Your Area and Strategy | This Week in Marketing

There’s an opportunity in the market, right now. When some agents hear words like “recession,” they’re inclined to take a step back in their marketing. And for smart agents looking to grow their market share, that makes geo farming an excellent choice right now.

If you’ve ever considered geo farming, this is the episode of This Week in Marketing for you. Jason Pantana is going to walk you through your high-level strategy – whether to start a new farm or infiltrate an existing one – show you how to select your farm, and then break down your geo farming marketing mix.

Just remember, geo farming is a long-term commitment, and when you stick it out, it’s one of the best ways to ensure your area dominance for a lifetime. So, whether you’ve considered it or not, be sure to watch or listen to this episode, right here…

When Stars Collide: Inside the Bond Collective Merger | Tom Ferry Podcast Experience

Allow me to introduce to you to Bond Collective... Any time that teams merge for the right reasons and under the right conditions, the result is usually a stronger team. But what about when agents like James Harris and David Parnes of Million Dollar Listing fame join up with Buying Beverly Hills stars Jon & Lauren Grauman and Adam Rosenfeld? That’s when you get a one-of-a-kind supergroup like Bond Collective.

 

In this episode of the Tom Ferry Podcast Experience, I talked with the members of Bond Collective to figure out the motivation behind why they decided to merge teams, the strategy behind it, and how they’ve structured their new partnership. Then you’re not going to want to miss when each of these superstars shares their top advice for agents working in today’s market.

 

This killer episode is a rare glimpse into the workings of one of the most powerful supergroups in the game, so be sure to watch or listen, right here! 

 

Your Most Important Priorities | Mindset Monday

What are your most important priorities for 2023? Do you want to have 10 conversations a day, hit a number of appointments every week, become a YouTube star, go on more date nights, study for the sommeliers test, and train for the Mr. Universe Competition? That sounds like a pretty busy and unrealistic schedule… A better tactic is to choose just one thing in two areas of your life, and that’s what I’m talking about on this Mindset Monday.

Using Google Local Guides for Real Estate | This Week in Marketing

As a real estate agent and fan of This Week in Marketing, you probably know all about using your Google Business Profile for generating hot leads. But have you heard of Google Local Guides? Turns out, using Google Local Guides for real estate might just be the ticket to unlocking that Know/Like/Trust factor that every agent needs.

In This Week in Marketing, top real estate coach Jason Pantana talks with super-agent Ian Williams (AKA: Ian of Austin) about what Google Local Guides are and how he’s using them to expand his brand to market domination.

If you’re looking to grow your Google portfolio to be the most recognized and trusted agent in your area, just press play and let Ian do what he does best – be your guide.

And after you watch or listen, I’ll leave you this link so you can get started using Google Local Guides today!

Coachable Moments: Lessons from 7 of My Greatest Mentors | Tom Ferry Podcast Experience

With it being the beginning of the year, I’ve been thinking about what it means to be coachable. I’ve made a ton of business mistakes in my life, just as anyone has. But because I’ve always had a coachable mindset and been surrounded by mentors, I’ve always walked away from those mistakes with priceless lessons that have guided me forward.

 

This episode of the Tom Ferry Podcast Experience isn’t just about me giving advice to you. This is about the advice that my mentors have given me and the impact it had on my life and business. This is about lessons learned and how they got me where I am today. I’m going to share the most helpful wisdom I’ve ever received about building a brand, running advertising, doing the work, and much more.

 

And if it worked for me, chances are that these lessons will work for you – but only if you’re coachable. Because as you’ll see, a person without a coachable mindset would’ve taken this advice a lot differently.