The Tom Ferry Podcast Experience

Struggle & Success | Mindset Monday

Have you ever heard the saying that nothing worthwhile comes easy? As someone who studies success, I can tell you that it’s true. With the market as it is right now, many agents are struggling. But if that’s you… “struggling” doesn’t have to mean “suffering.” I’ll show you why in this Mindset Monday.

Kirsten Jordan Shares 3 Rules for Managing Your Life | Tom Ferry Podcast Experience

In this episode of the podcast, I’m talking with superstar Kirsten Jordan about three rules for managing your life at work and at home.

 

Real estate agents have busy lives… Kirsten Jordan has an INSANELY busy life. Between running a mega real estate business across multiple NYC burrows, raising three kids, having a husband who commutes to Europe often, and being on a little show called “Million Dollar Listing,” you’d expect her to say there aren’t enough hours in the day.

 

And yet she doesn’t… Because she’s found the structure and systems that actually work to free up more time in both her work and personal lives. Kirsten is going to share with you three rules for managing your life in and out of the office.

 

So, if you’re ever feeling stressed, burned out, or find yourself making excuses, this is an episode you won’t want to miss.

Warming Up Cold Contacts from Your Real Estate Database | This Week in Marketing

The No. 1 way that people look for a real estate agent to work with is through referrals from friends and family. That means that your real estate database contacts are the No. 1 way that YOU should be looking for business.

Your database is a goldmine. Every real estate agent knows that. But what happens when you haven’t touched base in a long time? It’s embarrassing to just come around looking for something again, isn’t it?

There are effective ways to warm up your cold real estate database contacts, and that’s what Jason Pantana is covering in This Week in Marketing. He’s going to show you how to move your database contacts from the outer circle to the middle circle and finally back into the inner circle.

If you’ve let any relationships slide over the years, this episode is exactly what you need to win them back. Click to watch now, then it’s time to dive into your database contacts!

In this episode, we discuss…

0:00 – The No. 1 source of business

5:06 – Organize and pick your contacts

8:34 – Creating awareness

10:32 – Middle circle invitations

13:30 – Getting to the inner circle

Be a Shot Caller | Mindset Monday

Do you want to be a shot caller? Sounds like a pretty cool thing to be, doesn’t it? Becoming a shot caller in your environment and in your life isn’t nearly as difficult as people make it out to be. It’s just about taking shots, for good or for bad. In this Mindset Monday, I’m going to tell you the simplest and most effective way to do just that.

 

Brilliant Investment & Tax Advice for Realtors | Tom Ferry Podcast Experience

You don’t need to be a real estate agent to want to know how to save on taxes, invest in real estate, prepare for retirement, and better manage your money…

 

But if you are a real estate agent and want to know how to do all those things, then this very information-packed episode of the Tom Ferry Podcast Experience is for you. I’m talking with tax attorney and investor Toby Mathis about how to save on taxes and much more, including:

• The best business structure to file
• The benefits of investing vs. saving
• 1031 exchanges
• Passive capital gains
• Finding investment deals

 

This is an episode you’ll want to take notes on and then send to whoever does your taxes. When tax season rolls around, check in with that person to make sure they watched it and are able to check off everything on the list.

 

And if you’re looking for some hands-on tax and investment advice from some of the best advisors in the business, check out this link to sign up for a Free Consultation with Anderson Advisors! This 45-minute call will cover everything you need to know about tax savings and asset protection on your investments – a $750 value!

Starting DM Conversations with Social Media Leads | This Week in Marketing

In this episode of This Week in Marketing, Jason Pantana talks with real estate leaders Katie Day and Ken Pozek about what it takes to get more social media leads and how to identify the best ones through DM conversations.

Katie and Ken are social media masters who drive a ton of business directly through their chosen platforms – Katie through Instagram, and Ken through YouTube. They’re going to show you their secrets for:

• Creating conversation-starting content
• Identifying the client avatar of your social media leads
• Finding the best call to action
• And turning prospects into clients with DM conversations

This is an episode for any real estate agent looking for a step-by-step system for building their audience, creating engagement through DM conversations, and ultimately converting social media leads. Be sure to watch it now!

And if you’re serious about building your social media presence, be sure to check out:

-MarketingPRO: Cracking the Social Code with Jason Pantana

https://www.tomferry.com/marketingpro/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to mastering YouTube

https://www.tomferry.com/agent-tools/youtube-charisma-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

 

Prioritize Until It’s Painful | Mindset Monday

Before you get into action, you need to know what you’re doing. Life will try to pull you in a million different directions, and if you don’t know where you’re headed, you’re likely to wander off course. But there’s a better way to stay on track, and it’s what I’m talking about on this Mindset Monday.

Marketing Insights & Leadership Lessons from Luxury Presence | Tom Ferry Podcast Experience

You’re about to get a rare look into the marketing insights and leadership lessons gleaned from one of the hottest companies coming up in real estate brand-building today – Luxury Presence.

 

On this episode of the Tom Ferry Podcast Experience, I’m talking with Luxury Presence CEO Malte Kramer, a German former professional basketball player who has helped over 8,000 real estate agents, brokers, and teams grow their luxury businesses by developing stunning brands.

 

Malte ran a survey with 1,000 of his clients about the marketing and leadership strategies that are working for them to attract more listings and scale their businesses in today’s market. You’re going to learn:

• The four highest result-producing marketing channels and how to use them
• Master strategies for SEO
• How to use ChatGPT effectively to produce great content
• Tips for leading in uncertain times

 

These leadership and marketing insights are absolutely invaluable to any agent working today. So be sure to watch or listen, right here.

The Best Social Media Content Marketing Strategy for Realtors | This Week in Marketing

Jason Pantana always says that “Marketing without content is like a bow without arrows.” You need more content, better content, and content that shoots exactly where you aim and hits its mark every time. And this takes having a strong social media content marketing strategy.

 

In this episode of This Week in Marketing, Jason is going to show you how to get the most out of the content you already have while also making and releasing a lot more in less time. You’ll learn how to batch, manage, distribute, and promote your content so that it’s seen by more people and has a greater impact.

 

If you don’t have a social media content marketing strategy, this is the place to start. So watch or listen, right here.

 

In this episode, Jason discusses…

0:00 – A bow without arrows

3:23 – No. 1: Content Blitz

5:50 – Batching

7:50 – Chopping

9:20 – Sampling

11:37 – No. 2: Omnichannel Distribution

13:32 – Third-party publishing

17:12 – A VA

19:25 – No. 3: Paid Amplification

21:43 – Where to run the ads

Show Up Every Day | Mindset Monday

This is the time of the year when you need to take a moment to pause and take a hard look at who you are and how you’re showing up for yourself. It’s time to ask yourself some serious questions and that’s what we’re going to do in this Mindset Monday.