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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
Episodes
Wednesday Apr 12, 2023
Wednesday Apr 12, 2023
Are you familiar with the T3 Sixty Annual Trends Report?
Because you should be.
Every year, this industry leading brokerage consultancy releases a report covering all the vitally important real estate trends that agents need to know. This document is a data powerhouse that agents can use to establish themselves as the knowledge brokers in their markets.
On this episode of the podcast, I’m joined by T3 Sixty CEO, Jack Miller, who is going to help me dive into the most important real estate trends affecting your business right now. We’re going to cover:
- The upcoming NAR class action lawsuit
- What’s going to happen to real estate commissions going forward
- The future of iBuying
- And the pitfalls agents need to be looking out for right now
These are real estate trends that you can’t afford to ignore, because they’re going to have a profound impact on your business. Take notes when you watch this one, and then be sure to go to https://www.t3trends.com/tom-ferry/ to get a discount on your 2023 Swanepoel Annual Trends Report.
Monday Apr 10, 2023
Monday Apr 10, 2023
The marketplace is changing… Selling a house today is a lot harder than it was yesterday, and on top of that there’s some news which has the potential to change our entire industry. If you ask me, or any of the top real estate coaches out there, now is the moment when you need to adjust your marketing to be hyper-focused on getting listings.
So, what are the best listing attraction marketing strategies being used today? On this episode of This Week in Marketing, Jason Pantana sits down with two other top real estate coaches, Kristi Jencks and Jeff Bannan, to find out. They’re talking next-level, advanced tactics that even new real estate agents can use to gain control of the inventory in their markets.
It doesn’t matter if you’re a new agent or an industry veteran because this episode is essential for anyone who is looking to stay on top of our shifting environment. Watch or listen, now!
In this episode, top real estate coaches discuss…
0:00 – Meet Kristi & Jeff
4:05 – For the new or solo agent
6:34 – Open house opportunities
10:15 – FB events and stacking open houses
14:35 – Videos for generating listings
20:28 – Sphere of influence
25:30 – Knowledge that changes lives
28:00 – Videos that set you apart
31:27 – Defining who you are
35:50 – Connect with Kristi & Jeff
Monday Apr 10, 2023
Monday Apr 10, 2023
Pain gets a bad rep. People feel pain when they’re at their lowest, when things are going wrong and they’re where they don’t want to be. That’s probably why when they start working towards something and the pain naturally arrives, they give up. But this is a mistake. You need to embrace the pain. And I’m going to show you how to in this episode of Mindset Monday.
Wednesday Apr 05, 2023
Wednesday Apr 05, 2023
The world is NOISEY right now. There’s a lot of different voices saying a lot of different things about the market, the economy, and beyond. So, when it comes to your real estate marketing videos, how do you know what conversation topics are going to cut through the noise, grab the right audience, and generate business? How do you know what to say?
Well, this week on the Tom Ferry Podcast Experience, I’m talking with two guys who are really good at knowing exactly what to say – one of them even wrote the book on it – Phil M. Jones and Jason Pantana.
In this episode, the three of us are going to take a deep dive into real estate marketing videos. You’ll learn:
- The types of videos you should be making
- The dialogues and phrasing to use
- How to add context to your message
And a whole lot more.
If you’re making real estate marketing videos, this is a conversation you need to hop in on. And if you’re not, then what are you even doing?
Monday Apr 03, 2023
Monday Apr 03, 2023
Google is the ultimate tool that every real estate agent MUST be using if they want to be the top in their area. The only problem is all the best agents are already using it wisely and not everyone can rank at the top. So, if you want to compete with the best, it’s going to take some advanced Google Business Profile optimizations to get you there.
When I say advanced, I’m talking about the kinds of things that other agents aren’t doing – or even thinking of – that are going to make Google choose to share your profile over others.
That’s why on this episode of This Week in Marketing, Jason Pantana shares four expert level Google Business Profile optimizations to make you the coveted “Best real estate agent near me.” You’ll learn about how to write descriptions, get yourself all over Google Maps, and special adjustments to make your images found across the web.
Watch or listen now, and keep in mind that these are just a handful of many more advanced Google Business Profile optimizations out there. If you’re looking to really get serious about competing at an expert level and attracting more buyers and sellers through Google, Jason has a full course, MarketingPRO: Google Business Boss, dedicated to just that. He’ll walk you step-by-step though all the most advanced, never-before-shared techniques of elevating your online status.
In this episode, Jason discusses…
0:00 – The importance of your GBP
1:48 – Nouns, verbs, modifiers
7:38 – Local justifications
13:15 – Choosing a category
15:02 – Community pages
16:28 – ChatGPT and AI
17:40 – Geotag images
21:00 – A tool you can’t ignore
Monday Apr 03, 2023
Monday Apr 03, 2023
Welcome to Q2. Regardless of how you did in Q1, now is your opportunity to narrow in your focus and make a stellar impact on the rest of your year – because the moves you make RIGHT NOW matter more than any other time. Wondering what moves you should make? There are three you need to prioritize over everything else, and those are what I give you on this Mindset Monday.
Wednesday Mar 29, 2023
Wednesday Mar 29, 2023
In this week’s episode of the podcast, we’re talking about real estate investment for beginners. How can you go from a having no money and working on your own to making smart investments with partners you trust?
To help me answer this question, I have two absolute Rockstar investors, Eric Eickhof and Kirk Kessel. Both Eric and Kirk got started at extremely young ages (Eric was only 20 when he bought his first property) and proved that it doesn’t take having a fortune saved up before you can start making tactical investments.
Beginner investors are going to learn:
- How to find investment partners
- The benefit of hosting investment seminars
- How to get the money to invest with
This episode is for anyone looking to build their empire or even just secure their long-term financial future. Watch or listen now.
Monday Mar 27, 2023
Monday Mar 27, 2023
What does it take to be the real estate thought leader in your area?
You need to help dispel misinformation, ease fear, and highlight the opportunities happening now in the market. But also, more importantly, you need to be seen on a massive scale and generate consistent engagement.
A perfect example of this is Shannon Mangin of the Lake Travis area of Austin, TX – and you might recognize her. Shannon has appeared on This Week in Marketing previously about the hacks she’s using to convert leads through Instagram. Now she’s back as she and Jason Pantana continue their conversation about getting real estate business directly from social media, with an emphasis on how to be the thought leader in your market.
You’ll learn:
- The three types of videos you should be making
- How to get great content ideas
- Best strategies for controlling the narrative and inspiring hope
- And lots more!
You don’t need to have seen Shannon’s previous appearance to benefit from this one, so watch or listen now and then go back and check it out here.
In this episode, they discuss…
0:00 – Shannon’s back!
1:52 – Shannon’s business and the market
3:41 – Attracting strangers through Instagram
6:00 – Content that works
7:45 – 3 categories of video
9:52 – Stories
13:55 – For the impatient agent
Monday Mar 27, 2023
Monday Mar 27, 2023
Where do results come from? Do they come from your environment? Your situation? Are they something that just happens to you? Or are they something that you and only you are in control of, regardless of your environment? In this episode of Mindset Monday, I’m going to tell you two simple things that give you the power to produce results, regardless of what’s going on around you.
Wednesday Mar 22, 2023
Wednesday Mar 22, 2023
As an agent, the most important thing that you can learn right now is how to get more listings. Everything else comes second.
Then the question is, how do you learn that?
The answer: you learn from the best agents in the business, those agents who are listing hundreds of homes every year. On this episode of the Tom Ferry Podcast Experience, I’m talking with powerhouse team leaders Jill Biggs (600 listings a year) and Jamie McMartin (500 listings this year) about their top strategies for attracting sellers which work over and over again.
These are strategies who work for anyone, whether you’re running a team or working as a solo agent.
If you’re a new agent or even a pro who is looking to reignite your fire, these two Rockstars are going to show you how to get more listings like the best in the business do.
You may want to watch or listen to this one a few times!