The Tom Ferry Podcast Experience

Postcard Marketing for Leveling Up Your Geographic Farm | This Week in Marketing

Postcard marketing is sadly overlooked, even for agents with a geographic farm. That’s because it’s not cheap, and if you’re not doing it right, you won’t get the results you should.

Eileen Rivera understands that postcard marketing is both an art and a science. And to succeed, you must understand both aspects. In this episode of This Week in Marketing, Jason Pantana talks with Eileen about how real estate agents can use postcard marketing to take their geographic farms to the next level by implementing the right tactics.

Watch or listen to this episode, and then I want to see you R&D some of these postcard plays!

In this episode, they discuss…

0:00 – Postcard marketing for success

1:50 – Targeted marketing

5:14 – All about the message

7:42 – High-level strategy

13:00 – Before engaging in a geographic farm

17:42 – Finding inspiration

23:42 – Tactical sending

28:15 – What not to include on a postcard

31:04 – Things you can do now

 

Halftime Huddle | Mindset Monday

182 days… That’s what we have between now and the finish line. Regardless of how you did in the first two quarters, now is the time to buckle down and run the plays that will reach your goals, because there is still time. In this Mindset Monday, I’m talking about what you’re going to do in the next two 90-day cycles to finish the year strong.

Move With Confidence | Mindset Monday

Ever feel like your confidence has taken a dip and you don’t know how to get it back? The answer may be easier than you think, and you already have everything you need. It’s all about the way you carry yourself – the way you move. And in this Mindset Monday, I’m going to tell you the movements that help you get your swagger back.

Launch to Leverage: Multiply Every Real Estate Listing | Tom Ferry Podcast Experience

When the inventory is this scarce, you need to multiply every real estate listing you have. And by that, I mean leveraging one listing into opportunities for many more.

 

This week, I’m continuing my conversation with Jeff Mays and Jason Pantana with a hyper-focus on how to multiply every real estate listing by launching it in the right way.

 

To do this, we’re covering:

• The best time to launch a listing
• How to market your Open House for optimal success
• Turning your database into raving fans
• And more!

 

Watch or listen to this episode now, so when you get your next listing, you’re ready to multiply it into a whole bunch more.

TWiM_074How to Conquer Fear of the Camera on Social Media Video | This Week in Marketing

What stops you from making videos? I’m willing to bet it’s fear of the camera.

Jason Pantana, one of the greatest social media marketing geniuses working in real estate today, says that in his experience, fear of the camera is what is holding agents back from their highest potential. Because today, social media demands more content of you than ever before.

In this short clip from our Elite Retreat event, Jason shared the most important mindset shift you can make to get out of your head and conquer your fear of the camera.

If you feel any sort of camera shyness or resistance toward making videos, this is advice you need! Watch or listen, right here.

In this episode, Jason discusses…

0:00 – Three Stages of Content Overwhelm

3:58 – Postcards vs. Video

5:38 – What stops you?

7:20 – How to conquer fear of the camera

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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Serious about dominating on social media? Start here:

-MarketingPRO: Cracking the Social Code

https://www.tomferry.com/marketingpro/

-The 20^th Anniversary Success Summit

https://www.tomferry.com/summit/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to Instagram Reels

https://www.tomferry.com/agent-tools/instagram-reels-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

Winners Always Do This... | Mindset Monday

What do winners always do that makes them winners? It’s not knowing the right answers every time. I’ll give you a little hint… it’s about flexibility and one particular word that fortifies their mindset every time they use it. Find out what it is in this Mindset Monday.

Regaining Confidence and Certainty in Today’s Market | Tom Ferry Podcast Experience

As a real estate agent, confidence and certainty are everything. They’re not only what you feel after you close a deal but what’s required for you to land the deal in the first place.

 

Right now, in our industry, there is a confidence and certainty crisis… I’m talking with agents who are feeling so displaced, so lost, and frankly so depressed that they’re considering giving up. And if you know me, you know how seriously I take that.

 

For those who feel that way, this episode of the Tom Ferry Podcast Experience is for you. I brought on two of my top people, Sales & Marketing Edge dream team Jeff Mays and Jason Pantana, to help you regain your confidence and certainty by showing you the first steps you need to make to get back on track.

 

Today’s market might be hard, but there are plays that still work in it. These are some of them. So watch or listen and then give them a try.

Top 10 Real Estate Marketing Musts for New Agents | This Week in Marketing

What are the real estate marketing musts that every new agent needs to be running right now to establish themselves and compete in the big leagues?

That’s the question that Jason Pantana is answering in this episode of This Week in Marketing!

In this market, new agents have the odds stacked against them, but the 10 real estate marketing musts that Jason is about to show you are certain to level the playing field and have you winning over sellers despite a lack of experience.

And what if you’re not a new agent? These are “musts” for agents at any level of experience – and you better be watching if the new kid on the block can use them to beat you out.

So no matter your level of experience, be sure to watch or listen, right here.

In this episode, Jason discusses…

0:00 – Marketing must-nots

3:28 – Marketing Must No. 1: Weekly newsletter

8:24 – Marketing Must No. 2: Market report

9:40 – Marketing Must No. 3: Local spotlight

13:08 – Marketing Must No. 4: Networking group

13:47 – Marketing Must No. 5: Request reviews

15:25 – Marketing Must No. 6: CMAs for your sphere

16:14 – Marketing Must No. 7: Personal brand

18:37 – Marketing Must No. 8: Network your face off

19:43 – Marketing Must No. 9: Open houses

22:53 – Marketing Must No. 10: Work the APC neighbors

24:13 – Move the needle

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

------------

Serious about making this the summer that transforms your business? Start here:

-MarketingPRO: Cracking the Social Code

https://www.tomferry.com/marketingpro/

-The 20^th Anniversary Success Summit

https://www.tomferry.com/summit/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to working your database

https://www.tomferry.com/agent-tools/db-community-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

Sustainable Enthusiasm | Mindset Monday

If you want to succeed big, you’re going to fail. It’s part of the process. The problem with failure is that people let it kill their enthusiasm. It takes sustainable enthusiasm to push through those necessary failures and triumph in the end. And cultivating sustainable enthusiasm is what we’re talking about in this Mindset Monday.

The Greatest Competitive Advantage | Summit Keynote Speaker Shawn Achor

What is the greatest competitive advantage in modern economy?

 

Seems like a loaded question, doesn’t it? But if you ask Shawn Achor, one of today’s leading researchers in the field of positive psychology, the answer is very simple – happiness.

 

That’s right… Turns out that starting with happiness might just be the key to unlocking your greatest competitive advantage, making you more productive, influential, and successful.

 

So, how do you unlock happiness before achieving your desired success? That’s what we’re unpacking not only in this episode of the Tom Ferry Podcast Experience, but also at this year’s Success Summit! That’s right…  I’m super excited to announce that Shawn will be our keynote speaker at the 20th anniversary Summit in Dallas, August 22-24! 

 

On this episode, Shawn provides the perfect introduction by sharing with me two behavioral changes and one specific mindset shift that you need to make to open your life up to optimism and joy.

 

Watch, listen, and start these mental exercises now to fully prepare yourself for when you arrive in Dallas! If you don’t have your ticket yet, grab it today.