The Tom Ferry Podcast Experience

Massive Breakthrough | Mindset Monday

This is the life you have. You can do anything you want with it. And if there are going to be natural struggles no matter what, why wouldn’t you go for something insanely big? There are two things that lead to a massive breakthrough. You only need one of them, and in this Mindset Monday, I’m going to show you what they are and how to create the right one.

Getting the Listing Appointment in a Low Inventory Market | Tom Ferry Podcast Experience

In a low inventory market, getting the listing appointment can be almost as challenging as closing the deal. We’re in such a competitive space that real estate agents are getting shut down before they even have a chance to show what they’re capable of.

 

Have you reached out to a withdrawn or expired listing and heard that they’re staying put because they’re waiting for the market to change?

 

If you have, I’m sitting with three MEGA Rockstars who between them are set to close 500 listings by the end of this year: Scott Reynolds and his top listing agent, Kathleen Pogany, and Carolyn Young. And on this episode of the Tom Ferry Podcast Experience, they’ll show you the scripts that are working for getting the listing appointment in a super competitive environment.

 

A low inventory market shouldn’t stop you – it doesn’t stop them. So watch or listen right here to learn what getting the listing appointment is all about.

10 Genius Hacks to Upgrade Your Email Marketing | This Week in Marketing

There are a lot of reasons to upgrade your email marketing strategy…

For starters, do you know how many people use email? 4.37 BILLION. That’s how many. And 99% of them check their inboxes daily. For you, that makes email the greatest marketing opportunity of all time – but only if you know how to make each send as effective as it can possibly be.

In this episode of This Week in Marketing, Jason Pantana shows you 10 genius hacks to upgrade your email marketing so that you get more views, more loyal subscribers, and ultimately more business.

This is a technical episode that’s essentially a mini course in effective email marketing. So watch it through, then be sure to test out some of the tools Jason recommends, such as https://www.omnisend.com/subject-line-tester/

And if you’re seeing results from what he shares here and want to get MASSIVE exposure from your email marketing, be sure to check out Jason’s full course, “MarketingPRO: Inbox Hero” at:

https://www.tomferry.com/marketingpro/

In this episode, Jason discusses…

0:00 – Upgrade your email marketing

2:40 – No. 1: Subject line

7:38 – No. 2: Preview text

9:35 – No. 3: Sender name

13:02 – No. 4: Personalization

16:48 – No. 5: Mobile optimization

19:10 – No. 6: Nested CTAs

20:48 – No. 7: Integrate videos

21:38 – No. 8: Everything “clickable”

24:42 – No. 9: Authentication

27:48 – No. 10: Automated welcome message

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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Need more help with your real estate marketing? Start here:

-The 20^th Anniversary Success Summit

https://www.tomferry.com/summit/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to sending weekly emails

https://www.tomferry.com/agent-tools/weekly-email-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

 

 

 

First Step to Closing Loops | Mindset Monday

Are there things you know you should have finished but you keep putting them off? The bad news is it’s only going to get harder, because the more open loops you have, the more your performance suffers. In this Mindset Monday, I show you the first step to closing those loops. Hint: it’s a question and you may already know it, but that doesn’t make it any less powerful.

The Recruiting Calls that Team Leaders Need to Make | Tom Ferry Podcast Experience

If you’re running a team or planning to, the calls you need to be making are recruiting calls. Because if you’re serious about scaling your business and serving more people, your agents are your clients – and other agents are your prospects.

 

Lisa Chinatti was already a super successful team leader at the beginning of this year, but something I said at our past Elite Retreat event struck her. She realized that she wasn’t immune from making her calls every day. The difference between her and her team was that she needed to be making recruiting calls. Just a few months later, she’s gone from 72 agents to 115 onboarded.

 

In this episode of the podcast, I talk with Lisa about why leaders need to be making recruiting calls to agents, what they should say on the phone, and what it takes to create a sustainable business in today’s market.

 

If you’re a team leader looking to establish a sustainable business in today’s market, what Lisa has to say is crucial to your team’s growth, so watch or listen, right here. 

The 7 Unwritten Rules of Real Estate Marketing | This Week in Marketing

Did you know that there are rules of real estate marketing? By that, I mean there is a set of principles by which marketing works to achieve its intended effect, and if you understand and follow these principles, you’re almost certain to get what you want (more leads).

And if you don’t follow them? Well, I guess you could just call that experimenting.

In this episode of This Week in Marketing, Jason Pantana is going to shine a light on the seven unwritten rules of real estate marketing, because once you understand them, they’re a lot easier to follow.

And it’s important to keep in mind that these are the rules of REAL ESTATE marketing – not just any old type of marketing. They’re not quite the same. So, if you’re in this industry, this is a set of rules you should be living by.

In this episode, Jason discusses…

0:00 – The rules of real estate marketing

2:00 – What is the purpose of marketing?

5:00 – Three lead-generating offers

8:48 – Multichannel Magic

10:23 – No secret agents

12:48 – Metrics to pay attention to

15:42 – Relationships

18:00 – Social proof

20:40 – What do you sell? 

 

You know the rules. Now gain the skills:

-MarketingPRO: Cracking the Social Code

https://www.tomferry.com/marketingpro/

-The 20^th Anniversary Success Summit

https://www.tomferry.com/summit/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to working your social media

https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

From Content to Contract: The Real Estate Process | Tom Ferry Podcast Experience

As a real estate agent, getting signed contracts is the goal. Producing lots and lots of video content is the way to do it.

 

That’s right… Content is the key to getting signed contracts at a larger scale – not just a way of gaining popularity. To prove it, I have two Rockstar content creators, Jen Dillard and Chris Kwon, who will show you their video content strategies for attracting and closing more and more clients, even as nationwide transactions have slowed down.

 

If Jen and Chris don’t inspire you to quit resisting and start producing video, then I don’t know what do to for you. But if you want to know the strategies that work, watch or listen right here.

 

Postcard Marketing for Leveling Up Your Geographic Farm | This Week in Marketing

Postcard marketing is sadly overlooked, even for agents with a geographic farm. That’s because it’s not cheap, and if you’re not doing it right, you won’t get the results you should.

Eileen Rivera understands that postcard marketing is both an art and a science. And to succeed, you must understand both aspects. In this episode of This Week in Marketing, Jason Pantana talks with Eileen about how real estate agents can use postcard marketing to take their geographic farms to the next level by implementing the right tactics.

Watch or listen to this episode, and then I want to see you R&D some of these postcard plays!

In this episode, they discuss…

0:00 – Postcard marketing for success

1:50 – Targeted marketing

5:14 – All about the message

7:42 – High-level strategy

13:00 – Before engaging in a geographic farm

17:42 – Finding inspiration

23:42 – Tactical sending

28:15 – What not to include on a postcard

31:04 – Things you can do now

 

Halftime Huddle | Mindset Monday

182 days… That’s what we have between now and the finish line. Regardless of how you did in the first two quarters, now is the time to buckle down and run the plays that will reach your goals, because there is still time. In this Mindset Monday, I’m talking about what you’re going to do in the next two 90-day cycles to finish the year strong.

Move With Confidence | Mindset Monday

Ever feel like your confidence has taken a dip and you don’t know how to get it back? The answer may be easier than you think, and you already have everything you need. It’s all about the way you carry yourself – the way you move. And in this Mindset Monday, I’m going to tell you the movements that help you get your swagger back.