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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
Episodes
Monday Aug 14, 2023
Monday Aug 14, 2023
If you’re not taking advantage of agent-to-agent referrals, you’re missing out on a HUGE chunk of business that you could not have won any other way.
You know that in real estate, relationships are everything. This is especially true when it comes to agent-to-agent referrals. So how do you find and foster these money-making agent-to-agent relationships? In this episode of This Week in Marketing, Jason Pantana shows you six channels for doing just that.
He’ll help you build a network of like-minded agents who are happy to send business your way and who you can do the same for. This is how everyone wins.
Just watch or listen, then start earning some agent-to-agent referrals!
In this episode, Jason discusses…
0:55 – A disclaimer on agent-to-agent referrals
1:33 – Social media
5:50 – Conference events
9:10 – Brand/brokerage/boards
11:04 – Networks & masterminds
13:03 – Agent targeting
18:20 – CTAs
And if you’re really serious about building a super lucrative network for agent-to-agent referrals, there is one place better than any other for starting those relationships… It’s a place where thousands of the most serious agents from around the world are gathering to sharpen their skills, brainstorm ideas, and network with other agents.
It’s the 20th annual Success Summit, happening in Dallas, TX, and via Livestream, August 22-24. This year’s theme is “The Path Forward” for a reason – and it’s not about traveling that path alone.
https://www.tomferry.com/summit/
Monday Aug 14, 2023
Monday Aug 14, 2023
Imagine if your life was so easy that you never failed at anything… Imagine that all your deals closed perfectly without any effort and you could just sustain that for years… Would you feel strong? Would you feel inspired? Challenge is a gift, and in this episode of Mindset Monday I’ll show you the mindset adjustment you need to embrace it.
Wednesday Aug 09, 2023
Wednesday Aug 09, 2023
You need a real estate action plan if something isn’t working in your business. Change doesn’t come from wishful thinking or running the same old plays. It comes from calculated thoughts and an intentional mindset – and that requires a plan.
In this episode of the Tom Ferry Podcast Experience, I have mega-successful team leader and coach Doug Edrington to help you build your real estate action plan for getting back on track when you feel like you’re floundering. As someone who has been in the business for 18 years and is set to do 500 transactions this year, he knows how to correct course when things go wrong.
We’re talking about some of the most important aspects of your business to focus on, the mindset adjustments that create stability, and how to get out of procrastination and into momentum.
If you’ve been running plays without results, quit it. Do this instead. Just watch or listen here and build your real estate action plan today.
Monday Aug 07, 2023
Monday Aug 07, 2023
Real estate Google search rankings are a lot like pursuing stardom. Sure, you can sit around hoping you get “discovered,” but those who succeed the most are almost always those who put in the work.
Getting “found” and “preferred” more often by Google requires intentional effort.
And in today’s episode of This Week in Marketing, Jason Pantana goes deep into the weeds with 9 Google Business Profile “cheat codes” designed to improve your real estate Google search ranking.
A word of warning: The advice in this episode gets a little complex at times, but if it wasn’t worthwhile, we wouldn’t be talking about it. So if you have marketing support, a web developer you work with, or an IT person on your team, you’ll probably want to ask them to watch this with you.
And then when you implement what you learned, you can watch your Google search rankings soar!
In this episode, Jason discusses:
2:07 – Cheat code 1: Harnessing Categories and Services
6:52 – Cheat code 2: On-Page SEO Essentials
13:08 – Cheat code 3: Optimize Your NAP
14:20 – Cheat code 4: Including Your Location
15:20 – Cheat code 5: Establishing Location Authority
16:00 – Cheat code 6: Harmonizing External Business Listings
17:07 – Cheat code 7: Developing Service-Specific Web Pages
19:02 – Cheat code 8: Capitalizing on Keyword-Rich Reviews
21:04 - Cheat code 9: Outthinking the Search Engines to Get Found More Often
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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj
For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
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Better digital marketing starts here:
-The 20th Anniversary Success Summit
https://www.tomferry.com/summit/
-The Sales & Marketing Edge locations nearest to you
https://www.tomferry.com/edge/
-Jason’s comprehensive MarketingPRO courses
https://www.tomferry.com/marketingpro/
And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.
https://pages.tomferry.com/free-real-estate-training-videos/
Monday Aug 07, 2023
Monday Aug 07, 2023
Finding inspiration isn’t hard if you know where to look – and where to NOT look. You have to know where to go because inspiration is what will carry you through those moments when you’re not motivated and don’t know what to do. Don’t wait for it to come; go get it yourself. I’ll show you where in this Mindset Monday.
Wednesday Aug 02, 2023
Wednesday Aug 02, 2023
A real estate team is like a scientific chemistry experiment. You’re combining a bunch of different elements to try to create a beautiful result. But sometimes the chemicals might react in a way you didn’t expect and explode.
When this happens, your survival depends on the precautions you set in place, and that’s what we’re talking about on this episode of the Tom Ferry Podcast Experience. I have two awesome real estate team leaders Daniel Dixon and Meredith Fogle, who have been through quite a few implosions and explosions themselves – some of them intentional.
If you’re running a real estate team, this one is for you, especially if you haven’t experienced an implosion yet.
Monday Jul 31, 2023
Monday Jul 31, 2023
Tracking in digital marketing is changing. With privacy issues and controversies surrounding cookies and data sharing coming to the public light, a lot of marketers are learning that the tricks that worked for targeting audiences yesterday are disappearng today.
On the on hand, this is a good thing for protecting our privacy. But on the other, data tracking in digital marketing is how we were able to make our content truly effective. Is there a happy medium of the two that everyone can be happy with?
Jason Pantana and his guest on This Week in Marketing, Audience.co CEO Jesse Stein, say there definitely is. All you have to do is know the right strategies for navigating the landscape. In this episode, they discuss the changes to data tracking in digital marketing you need to know about and solutions for getting even better results and a more finely targeted audience.
Real estate marketers, this one is for all of you. Watch or listen here.
In this episode, they discuss…
2:00 – About Jesse
5:00 – Transparency framework
10:25 – Value vs. spamming
16:38 – What to do with your list
20:45 – Physical solutions
24:32 – Vertical video
28:24 – Amazing permission marketing
31:56 – Closing thoughts
------------
Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj
For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
------------
Better digital marketing starts here:
-The 20th Anniversary Success Summit
https://www.tomferry.com/summit/
-The Sales & Marketing Edge locations nearest to you
https://www.tomferry.com/edge/
-Our free guide to sending weekly emails
https://www.tomferry.com/agent-tools/weekly-email-offer/
And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.
https://pages.tomferry.com/free-real-estate-training-videos/
Monday Jul 31, 2023
Monday Jul 31, 2023
If you’re a real estate agent who follows my channels and hears what I have to say, you know what you need to do in your business. I believe that you already know what will solve the issues you’re having. So if you KNOW what to do and nothing is happening, what’s the problem? I bet you know the answer to that too. I sure do. It’s what we’re talking about in this Mindset Monday.
Wednesday Jul 26, 2023
Wednesday Jul 26, 2023
Digital real estate events are HOT right now – trust me, I do a lot of them. And one of the best things about them is that you can customize your events to suit your goals.
Mary Bartos uses digital real estate events for more than just attracting leads. In scaling her team, events have played a vital role in her recruiting process. And in this episode of the podcast, I talk with Mary about how she’s leveraging platforms like Zoom to host webinars that are pulling in both referrals and new agents, all without the hefty costs of traditional in-person events.
She’ll show you exactly what to do at every stage – pre, during, and post – of your digital real estate events. Just watch or listen, right here.
Monday Jul 24, 2023
Monday Jul 24, 2023
Let’s get this straight – you’re writing your Instagram bio for generating leads. You’re not writing it for explaining yourself or being cute. As a real estate professional, your goal is to show leads who you are and position them to like you, trust you, and take the next step toward working with you.
In this episode of This Week in Marketing, Jason Pantana shows you how to craft a wildly compelling Instagram bio for generating leads. He takes you line by line through the process of structuring a bio that gets leads hooked and naturally encourages them to continue the process of making a connection with you.
With only 150 characters, every single one of them counts for generating leads. So watch or listen, right here, and start optimizing your Instagram bio.