The Tom Ferry Podcast Experience

The 7 Most Common Real Estate Questions – ANSWERED | Tom Ferry Podcast Experience

What are the most common real estate questions that agents ask me and my coaches?

 

They change every year. A large part of my job as a coach is to answer questions, so I’ve gotten into the habit of writing down every question that anyone asks me, whether it’s about the market, client interactions, today’s best marketing strategies, Ai, or anything else.

 

A few days before Summit, I take this list of a thousand or so questions, study it, and then synthesize it down to what people are REALLY asking. It turns out that when I boil it down, there are only really seven most common real estate questions that agents are asking.

 

In this clip from the recent Success Summit, I’m not only going to tell you what they are, but I’ll give you my answers to all seven of them. This is something special I felt that every agent needed to hear, so be sure to watch or listen.

 

What 2 Decades Means to Me | Mindset Monday

Twenty years is a lot of memories. When I look back on all that time and what it means to me, I can’t help but feel profoundly grateful. Normally on Mindset Monday, I’d give you advice or encouragement, but this week, I want to talk about what all of you in the community have given me over the last two decades.

The 3 Hyperlocal S Factors of Social Media Video Performance | This Week in Marketing

Real estate social media video performance isn’t just about the amount of people you reach; it’s about the specific audience you want to reach. That’s why platforms like Instagram and TikTok are so valuable – because if you work the algorithms correctly, it’s possible to pump your content straight to those people in your area looking to buy or sell.

To help you push your real estate video content to the right audience, Jason Pantana has three critical “S Factors” of social media video performance. In this episode of This Week in Marketing, Jason walks you through how to make your content more Searchable, Streamable, and Shareable, boosting your viewership and the engagement you get from it.

Every real estate agent who is killing it on TikTok or Instagram has these S Factors locked down, whether they know it or not. So, I’d recommend you watch or listen to what Jason has to say, then watch your social media video performance skyrocket.

In this episode, Jason discusses…

0:00 – Finding the right audience

2:16 – Interaction equals visibility

5:45 – Searchable

9:30 – 1-2-3-NEW

13:51 – Shareable

 

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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Better digital marketing starts here:

-The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -

-The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/

-Jason’s comprehensive MarketingPRO courses https://www.tomferry.com/marketingpro/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

How to Install Unstoppable Confidence & Get More Listings | Tom Ferry Podcast Experience

If you want to get more listings, you first need to install unstoppable confidence in your mind and your actions. You can’t instill it over time; you need to install it today.

 

There is a cycle that creates fearless action EVERY TIME and I’ve been using it for the past two decades. For all the real estate agents out there who want to generate more listings, make more money, and feel better about themselves, THIS is the way to do it.

 

In this clip from my recent Success Summit, I share with you the steps to install unstoppable confidence and the things you need to do to leverage it into taking more real estate listings.

 

Unstoppable confidence and more transactions start here, so watch or listen now.

Somebody Will Step Up | Mindset Monday

When I hear real estate agents saying there are no opportunities in the market, I say that’s a self-pitying mindset. The fact is, there is a MASSIVE amount of commission dollars to be had this year. It just might not be you who gets them… unless… In this Mindset Monday, we’re going to get very clear on who is going to step up and succeed in today’s market.

The Recruiting Code: Best Recruiting Practices for RE Teams | Tom Ferry Podcast Experience

It’s a fact: the recruiting practices you use when building your team will determine the quality and compatibility of the talent you attract – and therefore how much money you make. Because if real estate is all about population and growth, running a brokerage is about just one thing – having quality people to sell more houses.

 

Emily Kettenburg has been in real estate for 30 years, and today she’s helping thousands of teams recruit thousands of agents. Chris Giannos is the CEO of Humanize.io, and he’s created a system for helping teams recruit for the level of success he’s achieved.

 

On this episode of the podcast, I’m talking to these two champions of the industry about the best recruiting practices for real estate agents, how to identify talent, and the onboarding strategies that create a winning team.

 

If you’re running a team, this episode is essential. If you’re not yet, it’s even more important. So watch it, right here.

 

In this episode, we discuss…

0:00 – Get clear on your avatar

3:35 – Process for identifying talent

9:06 – Onboarding and training

12:31 – Challenges Chris & Emily faced

17:45 – About Humanize

21:36 – Best lead sources for talent

30:00 – Selling value without overselling

35:45 – Growth without attrition

41:35 – Worst recruiting mistakes

47:00 – Summing it up

 

This Week in Marketing’s Best Social Media Strategies | 2023

Over the last year, Jason Pantana and his guests have shared SO MANY social media strategies for real estate agents on This Week in Marketing. Whether your focus is YouTube, Instagram, or Facebook, and whether you're looking for content ideas, implementation strategies, or how to drive business through DM conversations – Jason has covered it all.

That’s why for this episode, Jason has selected some highlight moments from the last year covering the best social media strategies for real estate agents to begin using now. Whatever it is you need, Jason and his Rockstar agent guests are breaking it down for you.

Watch or listen now, then share in the comments which social media strategies you’re going to implement in your business!

In this episode, you’ll learn:

0:00 - The best strategies for real estate social media

1:20 - Five parts of your Instagram bio

2:25 - YouTube vs. Instagram

6:10 - Instagram for prospecting

9:31 - Three categories of video

12:32 - Spotlight voiceovers

14:56 - 5 videos for maximum mileage

The 20/1 Real Estate Rule | Mindset Monday

If you want to succeed in your business, make money, and live the life you desire, it all comes down to the number of appointments you go on. Appointments are the lifeblood of our business. But how many conversations do you need to have to get just one appointment? Across all my clients, there’s one number that comes up, and it might be the secret to success. That’s what I’m talking about on this Mindset Monday.

Exposure = Confidence | Mindset Monday

Why is it that two people can enter the same career on the same trajectory and one flourishes while the other remains stagnant? It’s often a matter of exposure. One was exposed to the wisdom, guidance, or inspiration they needed, while the other was left on their own. In this episode of Mindset Monday, we’re talking about how you can get the exposure you need to charge forward.

The Best Ai for Real Estate Agents to Scale their Businesses| Tom Ferry Podcast Experience

Plainly said, Ai for real estate agents is a miracle. It’s your way of getting a lot more done in a lot less time.

 

Take Mark Pattison for example. He’s running a monster team (PorchLight Realty – 68 agents) while also starting a liquor brand, a coffee brand, and several other businesses. There aren’t enough hours in the day to manage everything he’s responsible for… That’s why he leverages an impressive Ai tech stack to supercharge his productivity and act as if there were several of him.

 

In this episode of the podcast, I talk with Mark about the best Ai for real estate agents trying to scale their businesses more efficiently. You’ll learn the applications you should be using and the best ways to use them.

 

The best Ai for real estate agents is just a click away. Watch or listen right here.