The Tom Ferry Podcast Experience

Eliminating Confirmation Bias | Mindset Monday

If you’re running plays that aren’t working or justifying habits that aren’t serving you, why? The most likely explanation is confirmation bias. Your biases control the stories you tell yourself about what you can do, are willing to do, and are afraid of. In this Mindset Monday, we’re going to make a serious inquiry into what your biases are, then explore a better, truer story to tell yourself.

Heroic Action in Life & Real Estate | Tom Ferry Podcast Experience

What comes to mind when you think of heroic action? For me, it’s Levi
Rodgers.

It’s not just the fact that he nearly died in combat while serving in the Green
Berets. And it’s not just that he went from being a wounded veteran in a new
city to running the largest real estate team it’s ever seen.
What makes Levi a man of heroic action is not just one thing – it’s his lifetime
dedication to acting on the largest scale possible to serve as many people as
he can. In my book, that is the definition of a hero.
For this episode of the podcast, I’m sharing a clip from my recent Success
Summit where Levi talks about his life of heroic action. It’s a story of
discipline, battle, rising and falling from the highest levels only to rise again.
By the end, I don’t see how you could not be inspired to find the hero inside
yourself.

When Your Back’s Against the Wall | Mindset Monday

Can you remember a time when your back was against the wall? We’ve all been there, but once we finally find our way out of those situations, we tend to forget about them. This is a mistake. In this episode of Mindset Monday, we’re digging back to those times when you had to tap into your inner reserves of strength. You’ll be amazed by what you find.

The Story of the Greatest Real Estate Transaction Ever | Tom Ferry Podcast Experience

Have you heard the story of the greatest real estate transaction of all time? Not only is it an incredible story, but it says a lot about the kinds of opportunities you might be missing in this market.

 

For this episode of the podcast, I’m sharing a clip from our recent Success Summit where Greg Schwartz, the CEO of TOMO, tells you the story of the greatest estate transaction of all time, and then explains how you can use its lessons in your own business. In less than 10 minutes, you’ll get a total mindset shift on the nature of leads and learn about an opportunity to create your own listings.

 

If you’ve been feeling put out by this tough market, this is exactly the story you need to hear. So watch or listen now.

The Enduring Power of Real Estate Print Marketing

Real estate print marketing is getting overlooked in favor of digital channels. Now, I’m not saying that digital channels aren’t vital (they are), but if you’re not taking advantage of print, you might be missing the key to grabbing the attention and emotions of buyers and sellers. (Did you know that print mailers are SCIENTIFICALLY PROVEN to cause a greater emotional response?!)

 

In this episode of This Week in Marketing, Jason Pantana talks with the President of Reminder Media, Luke Acree, about the underappreciated power of real estate print marketing. Jason and Luke are talking about the best high-level strategies and detailed tactics for getting more engagement from your postcards and magazines, including the best frequency for sending and how to parlay your mailers into relationships. 

 

This episode is an absolute must-watch for any agents interested in omnichannel or real estate print marketing, so be sure to watch or listen right here.

 

Discomfort WORKS | Mindset Monday

Want to make 2024 the best year of your life? Start by getting uncomfortable. Human beings spend a remarkable amount of time and energy attempting to avoid discomfort. But why? I’d argue that intentionally making yourself uncomfortable is the only way to break through to the results you desire, and that’s what we’re discussing in this Mindset Monday.

Building a Real Estate Brand that Becomes the Market | Tom Ferry Podcast Experience

You may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about.

 

The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from our recent Success Summit where I talk to the founder of 1000watt and king of real estate branding, Marc Davison.

 

Marc is going to take you step-by-step through the fundamentals of building a real estate brand, including:

• The difference between branding and marketing
• Why focusing on demographics distracts from the big picture
• How to find your brand purpose, values, and story
• How to grab your audience’s emotions in your marketing

 

This clip is essential viewing or listening for any agent interested in building a real estate brand. So be sure to check it out, right here.

Crafting Your Personal Real Estate Brand on Social Media | This Week in Marketing

Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content.

 

Sounds complicated, right? Well, it’s not when she explains it. In this episode of This Week in Marketing, Jason Pantana interviews Shannon about her unconventional path to finding and cementing her personal real estate brand within her market. You’ll learn:

• The platforms to leverage
• The best ways to tell stories with your content
• How to make sure everything you post comes back to serve you over the long haul
• And much more!

 

If you want to make your social media marketing count, I recommend you listen to Shannon’s advice and then start strategizing your personal brand today.

 

In this episode, they discuss…

0:00 – Introducing Shannon Gillette

1:25 – Building a brand in an unconventional way

4:29 – The decision to become an influencer

6:35 – Leveraging the media of the day

9:46 – Platforms to leverage

12:49 – Shannon’s advice on branding

14:42 – High-level strategies

17:55 – How to do the research

20:20 – The basics and benefits of a brand

A “$100k” Strategy | Mindset Monday

Have you heard of “$100k in 100 Days”? It’s a program that Jimmy Mackin and I are running with my coaching members to set more appointments and make an EXTRA $100k in commissions before the end of the year.

 

We’re a few weeks in now, and the results we’ve been hearing from my coaching members are so amazing that for this Mindset Monday, I felt compelled to share one of the strategies with you. Keep in mind, this is just ONE of the proven plays out of the workbook and it only takes a few minutes to do, but if you do it, I promise you’ll get some cash rolling in.

 

You’re welcome.

How YOU Can Fix the Real Estate Market | Tom Ferry Podcast Experience

Superman isn’t coming to fix the real estate market; that’s just a fact. The only people who can fix the real estate market are informed, hard-working real estate agents and the clients they serve. And that’s not just coming from me – it’s coming from real estate legend Steve Harney, the founder of Keeping Current Matters.

 

For this week’s podcast, I felt the need to share a clip from my recent Success Summit that should be required viewing for every agent. Steve Harney is answering some of the most pressing questions facing our industry today, including:

• What’s going to happen with mortgage rates?
• Is the market going to crash?
• How can we eliminate consumer fear?
• What can we do to fix the real estate market?

And much more.

 

If you want to know EXACTLY what you need to be saying to your client right now, it’s all right here in this episode of the podcast. Be sure to watch, then follow his advice to begin fixing the market today.