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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
Episodes
Wednesday Dec 27, 2023
Wednesday Dec 27, 2023
Building your brand in 2024 is not the same as building your brand in any other year. You’re playing in a hard market with social media and tech tools changing. It’s critical to think smarter, adjust to your client avatar, and use the best social media strategies working today.
On this episode of the podcast, Jason Pantana and I talk with Rockstar agent and coach Will Draper about his five social media steps for building your brand in 2024. We’re talking about choosing the right platforms, creating a winning content strategy, and a lot more!
Watch or listen, right here!
Thursday Dec 21, 2023
Thursday Dec 21, 2023
If you’re running ads, you should be running the types of ads that generate leads. Sounds pretty obvious, doesn’t it? Well, not all ads are equal – especially not for the real estate consumers of 2024.
In this episode of This Week in Marketing, Jason Pantana shows you the five types of ads that generate leads more effectively than any others. You’ll learn what they are, how they work, and which ones would work best for you.
If you’re serious about running the types of ads that generate leads without costing you a fortune, be sure to watch or listen.
Wednesday Dec 20, 2023
Wednesday Dec 20, 2023
How can you be expected to sell more houses when each client is so hard to acquire and you have so many other things happening in your life? That’s the question that SO MANY agents are asking me because it feels like there’s just not enough time.
Meet coach Kristi Jencks… Kristi has 50 coaching clients (14 of them Team clients) whom she is helping to sell more houses right now. On top of that, she runs a small team that’s doing 150 transactions AND she’s the mother of EIGHT kids. She’s doing more than most people I can think of, but she has systems in place that ensure she’s never stressed or overwhelmed.
In this episode of the podcast, Kristi shares with me the three things she does to stay organized, help people on a massive scale, and sell more houses than some would find possible.
Watch or listen, right here.
Monday Dec 18, 2023
Monday Dec 18, 2023
I’m all about hustling, embracing challenges, and pushing yourself beyond your limits. But there’s one vital element of that which doesn’t get talked about often enough… Experiencing peace to replenish your energy. That’s what I’m talking about in this Mindset Monday. Don’t neglect it.
Wednesday Dec 13, 2023
Wednesday Dec 13, 2023
Your 2024 real estate success will ultimately depend on the strategies you implement, the actions you take, and the habits you maintain. And for those, it’s always best to turn to a coach.
One of my favorite ways to close out the year is by having my brother, coach Patrick Ferry on the podcast to share his action steps for success. On this episode, Patrick and I are talking about creating mental toughness, listing attraction at scale, discovering your Total Addressable Market, and just about everything else required for your 2024 real estate success.
There’s a long waitlist to get on Patrick’s schedule (the guy is in hot demand) but consider this a free coaching session with both of us. Watch or listen now and lock in your 2024 real estate success.
Monday Dec 11, 2023
Monday Dec 11, 2023
I’ve heard agents say that in-stream YouTube ads sound intimidating. For whatever reason, agents get the idea that they’re costly, time-consuming, and complicated when they’re actually completely affordable, fun, and manageable.
But the best thing about in-stream YouTube ads is how effective they are at directly generating listings. Shane Burgman is back on this episode of This Week in Marketing! He’s talking with Jason Pantana about his dynamite strategy for using in-stream YouTube ads in combination with his geo farm to bring himself the status of a local listing celebrity.
If YouTube ads ever seem intimidating, Shane and Jason will make them very simple for you by breaking down all the steps for running successful campaigns. Watch or listen, right here.
In this episode, they discuss…
1:56 – Shane’s approach to geo farming
4:37 – High-level farming strategy
6:27 – Publishing the market update
9:45 – Client avatar
11:37 – Open Houses
14:53 – In-stream YouTube ads
17:54 – Details and content of ads
21:04 – Method to the money
27:17 – Calls to action
31:55 – Being the local celebrity
Monday Dec 11, 2023
Monday Dec 11, 2023
Do you believe in luck? I mean in the sense that some people are just naturally luckier than others? I hope not, because it’s not true. Luck is something you create, and in this episode of Mindset Monday, I’ll show you how to create more of it in your life.
Wednesday Dec 06, 2023
Wednesday Dec 06, 2023
When Meredith Fogle shared her Viral Listing Strategy on stage on Roadmap Annapolis, everyone in attendance was blown away – including myself. Here was an entire next-gen system for consistently turning every single listing into multiple listings, and I knew I had to get her on the podcast.
On this episode, Jason Pantana and I interview Meredith on every aspect of her viral listing system, including:
- The Listing System Blueprint
- Her signature Listing Flywheel
- Her tech stack and AI protocols
And a lot more.
Meredith will guide you through building a repeatable system for making listings go viral, so I’d recommend you don’t miss this one.
Monday Dec 04, 2023
Monday Dec 04, 2023
Over the last year, This Week in Marketing has provided agents with some of the most groundbreaking, effective marketing strategies in real estate.
Jason Pantana has interviewed some of the top rising agents today, covered the gambit of real estate marketing channels, and kept his followers on the cutting edge. As we move into 2024, we figured we’d share some of our favorite moments from This Week in Marketing from the past year.
This is This Week in Marketing: Greatest Hits 2023! Watch or listen, right here!
In this episode, you’ll get:
0:00 – Intro
1:11 – Dennis Yu on ChatGPT
3:08 – Tom & Jason on email
5:45 – Luke Acree on print marketing
7:54 – Shannon Gillette on video strategy
11:35 – Jesse Stein on data privacy
13:23 – Eileen Rivera on postcards
15:05 – Katie Day and Ken Pozek on video CTAs
17:12 – Sandee Payne on social media operations
19:16 – Ian of Austin on Google Local Guides
21:38 – Shane Burgman on content creation
Wednesday Nov 29, 2023
Wednesday Nov 29, 2023
This year, many agents will generate fewer real estate listings than they have in the past. But the ones who do score more listings will score BIG. Those will be the agents who are running the five strategies we’re talking about here.
In this episode of the Tom Ferry Podcast Experience, I have two of the greatest minds in all of real estate marketing to talk with me about the strategies we KNOW will attract more real estate listings in 2024. Jason Pantana is the mastermind behind This Week in Marketing and MarketingPRO. Jimmy Mackin is the renowned CEO of Curaytor.
Together, we’re breaking down the listing attraction tactics that will separate you from the competition in the coming year. I urge you, don’t get left behind. This hard market could be the greatest opportunity of your life.