The Tom Ferry Podcast Experience

The Viral Listing Strategy of Meredith Fogle | Tom Ferry Podcast Experience

When Meredith Fogle shared her Viral Listing Strategy on stage on Roadmap Annapolis, everyone in attendance was blown away – including myself. Here was an entire next-gen system for consistently turning every single listing into multiple listings, and I knew I had to get her on the podcast.

 

On this episode, Jason Pantana and I interview Meredith on every aspect of her viral listing system, including:

• The Listing System Blueprint
• Her signature Listing Flywheel
• Her tech stack and AI protocols

And a lot more.

 

Meredith will guide you through building a repeatable system for making listings go viral, so I’d recommend you don’t miss this one.

 

2023 Greatest Hits: This Week in Marketing

Over the last year, This Week in Marketing has provided agents with some of the most groundbreaking, effective marketing strategies in real estate.

Jason Pantana has interviewed some of the top rising agents today, covered the gambit of real estate marketing channels, and kept his followers on the cutting edge. As we move into 2024, we figured we’d share some of our favorite moments from This Week in Marketing from the past year.

This is This Week in Marketing: Greatest Hits 2023! Watch or listen, right here!

In this episode, you’ll get:

0:00 – Intro

1:11 – Dennis Yu on ChatGPT

3:08 – Tom & Jason on email

5:45 – Luke Acree on print marketing

7:54 – Shannon Gillette on video strategy

11:35 – Jesse Stein on data privacy

13:23 – Eileen Rivera on postcards

15:05 – Katie Day and Ken Pozek on video CTAs

17:12 – Sandee Payne on social media operations

19:16 – Ian of Austin on Google Local Guides

21:38 – Shane Burgman on content creation

Top 5 Strategies to Score More Real Estate Listings in 2024 | Tom Ferry Podcast Experience

This year, many agents will generate fewer real estate listings than they have in the past. But the ones who do score more listings will score BIG. Those will be the agents who are running the five strategies we’re talking about here.

 

In this episode of the Tom Ferry Podcast Experience, I have two of the greatest minds in all of real estate marketing to talk with me about the strategies we KNOW will attract more real estate listings in 2024. Jason Pantana is the mastermind behind This Week in Marketing and MarketingPRO. Jimmy Mackin is the renowned CEO of Curaytor.

 

Together, we’re breaking down the listing attraction tactics that will separate you from the competition in the coming year. I urge you, don’t get left behind. This hard market could be the greatest opportunity of your life.

Coaching for Victory: Real Estate Plays That WORK | Tom Ferry Podcast Experience

In this business, the plays you run are everything. The right real estate plays make winning easy while the wrong ones will leave you lost in the dark.

 

Coach Emily Terrell is an active agent who is set to sell over 50 homes this year. On top of that, she’s coaching 37 agents who are averaging about 26 transactions. And on top of that, she has a family and kids and a great life. You could say that Emily is winning in just about every department.

 

What do you think her secret is? Yeah… Running the real estate plays that she knows to work.

 

In this episode of the Tom Ferry Podcast Experience, Emily shares with me what those plays are, where everyone should start, the high-level strategy, and so much more.

 

This is an expert coach sharing the real estate plays that consistently make money for her and her clients. So watch or listen, right here.

 

TWIM The 5 “Ps” of Leveraging Open Houses into Leads | This Week in Marketing

There’s an art to leveraging Open Houses into leads. Or should I say, there’s a proven step-by-step process.

But before any of that, there’s a mindset issue to address with Open Houses. Some agents will fail to get a buyer and then write the entire thing off as a waste of time, but that’s a big mistake. Your top priority is to turn that Open House into leads – ones that will continue to multiply in the future.

In this episode of This Week in Marketing, Jason Pantana shows you the five steps of properly leveraging Open Houses into leads – and yes, they all start with “P.” 

If you’re not hosting Open Houses or know you could be hosting more, this is an episode that’s going to get you into action. Watch or listen now!

In this episode, Jason discusses…

0:00 – Turning Open Houses into leads

2:10 – Step 1: Procure

4:10 – Step 2: Promote

10:24 – Step 3: Prep

11:38 – Step 4: Perform

Stay in Momentum | Mindset Monday

Over the course of this year, how many days did you stay in momentum? How many days did you fall off track, lose steam, or feel helpless? Our goal moving forward is zero days of lost momentum. In this Mindset Monday, I’ll show you how to maintain focus and always return to the plays that keep you shooting in the right direction.

From Debt to $400k Savings: Breaking Poor Money Habits | Tom Ferry Podcast Experience

It doesn’t matter how much you make…. Breaking poor money habits and building healthy ones is the only thing that will get you the financial freedom you want.

 

Money is hard to talk (or even think) about for a lot of people. It’s complicated and uncomfortable, and our spending habits often stem from our earliest experiences. But if you want to conquer any debt you may have and start saving MASSIVE amounts of money, it starts with breaking poor money habits and replacing them with wise ones.

 

In this episode of the Tom Ferry Podcast Experience, I’m talking with Valerie Upham and Emily Terrell, both of whom know the stress and hardship that come from massive debt. They’ll explain what it takes to break poor money habits and transform your financial future. Valerie will even take you through her journey of going from a mountain of debt to $400k in savings.

 

As you’ll learn, there’s hardly a point in making more money until you’re capable of spending, saving, and managing your money in the right way – so watch or listen here to learn how.

5 Real Estate Marketing Channels That Will Dominate in 2024 | This Week in Marketing

When we talk about real estate marketing channels, we’re talking about more than just one facet of your business. This is your product distribution, the way you position yourself to make sales, and the way you build your brand.

Such an important topic deserves a special episode of This Week in Marketing. This week, Jason Pantana is actually the one being interviewed – by me! We’re talking about the 5 real estate marketing channels you need to succeed and build your brand in 2024.

It’s been a while since I’ve been on this show, but these real estate marketing channels require our full attention, so be sure to watch or listen to learn how to use them.

In this episode, we discuss…
0:00 – The 4 things all great businesses have in common
1:08 – The five channels agents need to focus on
2:16 – Video reigns supreme
4:08 – Best videos for 2024
6:27 – The greatest of the greatest
9:48 – Going for reviews
14:12 – Winning events
17:40 – Everything mail
21:06 – Your homework for a better business

Your Social Media Mindset | Mindset Monday

Do you ever post a great piece of content and then feel defeated when it doesn’t get enough likes or engagement? There’s a big problem with the way that a lot of real estate agents view social media. In this episode of Mindset Monday, I’m talking about what it is and why you need to change the way you view your contributions on social.

20 Ways to Create a Listing Chain Reaction | This Week in Marketing

What is a listing chain reaction? Let me explain…

 

Having a listing is always a blessing, but the best thing about it is the opportunity to promote that listing in a way that attracts the attention of all the neighbors and convinces them to want the same. This is why people say that when one house sells, all the other houses on the block start selling too – because of the awesome marketing.

 

On this episode of This Week in Marketing, Jason Pantana shares 20 listing promotion strategies that create a listing chain reaction. Not only will more people be inspired to list their homes, but they’ll specifically be inspired to do it with YOU!

 

If you have a listing (or plan to), this is your opportunity to leverage it into a listing chain reaction, so watch or listen to this episode right here.

 

In this episode, Jason discusses…

0:00 – Creating a listing chain reaction

2:00 – Postcards

3:50 – Case studies

4:39 – Livestream walks

6:30 – CMAs to OHNs

7:28 – Text-for-info signs

8:12 – Mega Open Houses

10:14 – The right invites

11:35 – Social media documentation

12:36 – Unique apps and features

14:27 – 24/7 virtual

15:28 – In-feed & story ads

16:45 – Web page optimization

18:10 – Reviews & assets

20:10 – YouTube to buyers

 

And if you’re serious about crushing it on listings:

-MarketingPRO: Cracking the Social Code

https://www.tomferry.com/marketingpro/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to simplifying social media

https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/