The Tom Ferry Podcast Experience

Beyond Borders: Building & Scaling an International Business | Tom Ferry Podcast Experience

Building and scaling an international business is about more than just selling homes. It takes serious strategy, vision, partnerships, and, of course, marketing.

 

U.S.-born Nick Fong has created a wildly successful business in Mexico through a series of brilliant moves which include working with developers, generating TONS of online leads, and using AI to maximize search. He’s the No. 1 agent in all of Baja, with eight offices and 92 agents, serving a mix of clientele from all over.

 

In this episode of the podcast, I talk with Nick about his story of scaling an international business and how you can get started doing the same.

 

If you’ve ever dreamed about starting, diversifying, or scaling an international business, this is an episode you can’t afford to miss!

 

24 Ultimate Listing Generation Tactics Pt. 1 | This Week in Marketing

Listing generation tactics are everything in your real estate business. The agent who lists is the agent who lasts, and you’re not going to get more listings without running the type of high-quality marketing that reaches and resonates with consumers.

Real estate marketing icon and coach Jason Pantana has seen every listing generation tactic ever run. He knows what was working yesterday, what’s working today, and what’s certain to work tomorrow.

In this episode of This Week in Marketing, he’s breaking down the first six of 24 ultimate listing generation tactics that agents can run to sell more homes and ultimately control their markets.Watch or listen, right here!

In this episode, Jason discusses…
1:26 – 1: Home Valuation CTAs
5:08 – 2: Seller-centric ads
9:00 – 3: ZMA Equity Checkup
12:45 – 4: Weekly Database Email
16:40 – 5: Local SEO/SEM
21:50 – 6: Online Reviews

The 7 Must-Have Real Estate Videos of 2024 | Tom Ferry Podcast Experience

“What are the must-have real estate videos of 2024?” That’s the big question agents are asking as we move out of the planning phase and into the action of this new year – because not everything that worked last year will hold up now.

 

That’s the question that Jason Pantana is answering on this first podcast episode of 2024! Jimmy Mackin and I are asking questions, dropping insights, and expanding on the strategies behind the seven must-have real estate videos for every agent in 2024.

 

But keep in mind, these aren’t just one-off videos that will launch you to local stardom immediately. Every one of these seven must-have real estate videos is meant to be on regular rotation.

 

So watch the episode, take notes, and then adjust your content batching schedule to include these seven videos!

 

5 Steps for Building Your Brand in 2024 & Winning on Social | Tom Ferry Podcast Experience

Building your brand in 2024 is not the same as building your brand in any other year. You’re playing in a hard market with social media and tech tools changing. It’s critical to think smarter, adjust to your client avatar, and use the best social media strategies working today.

 

On this episode of the podcast, Jason Pantana and I talk with Rockstar agent and coach Will Draper about his five social media steps for building your brand in 2024. We’re talking about choosing the right platforms, creating a winning content strategy, and a lot more!

 

Watch or listen, right here!

 

5 Types of Ads That Generate Leads in 2024 | This Week in Marketing

If you’re running ads, you should be running the types of ads that generate leads. Sounds pretty obvious, doesn’t it? Well, not all ads are equal – especially not for the real estate consumers of 2024.

In this episode of This Week in Marketing, Jason Pantana shows you the five types of ads that generate leads more effectively than any others. You’ll learn what they are, how they work, and which ones would work best for you.

If you’re serious about running the types of ads that generate leads without costing you a fortune, be sure to watch or listen.

3 Ways to Get Organized & Sell More Houses | Tom Ferry Podcast Experience

How can you be expected to sell more houses when each client is so hard to acquire and you have so many other things happening in your life? That’s the question that SO MANY agents are asking me because it feels like there’s just not enough time.

 

Meet coach Kristi Jencks… Kristi has 50 coaching clients (14 of them Team clients) whom she is helping to sell more houses right now. On top of that, she runs a small team that’s doing 150 transactions AND she’s the mother of EIGHT kids. She’s doing more than most people I can think of, but she has systems in place that ensure she’s never stressed or overwhelmed.

 

In this episode of the podcast, Kristi shares with me the three things she does to stay organized, help people on a massive scale, and sell more houses than some would find possible.

 

Watch or listen, right here.

Experience Peace | Mindset Monday

I’m all about hustling, embracing challenges, and pushing yourself beyond your limits. But there’s one vital element of that which doesn’t get talked about often enough… Experiencing peace to replenish your energy. That’s what I’m talking about in this Mindset Monday. Don’t neglect it. 

The Habits & Actions for 2024 Real Estate Success | Tom Ferry Podcast Experience

Your 2024 real estate success will ultimately depend on the strategies you implement, the actions you take, and the habits you maintain. And for those, it’s always best to turn to a coach.

 

One of my favorite ways to close out the year is by having my brother, coach Patrick Ferry on the podcast to share his action steps for success. On this episode, Patrick and I are talking about creating mental toughness, listing attraction at scale, discovering your Total Addressable Market, and just about everything else required for your 2024 real estate success.

 

There’s a long waitlist to get on Patrick’s schedule (the guy is in hot demand) but consider this a free coaching session with both of us. Watch or listen now and lock in your 2024 real estate success.

 

Leveraging In-Stream YouTube Ads for Generating Listings | This Week in Marketing

I’ve heard agents say that in-stream YouTube ads sound intimidating. For whatever reason, agents get the idea that they’re costly, time-consuming, and complicated when they’re actually completely affordable, fun, and manageable.

But the best thing about in-stream YouTube ads is how effective they are at directly generating listings. Shane Burgman is back on this episode of This Week in Marketing! He’s talking with Jason Pantana about his dynamite strategy for using in-stream YouTube ads in combination with his geo farm to bring himself the status of a local listing celebrity.

If YouTube ads ever seem intimidating, Shane and Jason will make them very simple for you by breaking down all the steps for running successful campaigns. Watch or listen, right here.

In this episode, they discuss…

1:56 – Shane’s approach to geo farming

4:37 – High-level farming strategy

6:27 – Publishing the market update

9:45 – Client avatar

11:37 – Open Houses

14:53 – In-stream YouTube ads

17:54 – Details and content of ads

21:04 – Method to the money

27:17 – Calls to action

31:55 – Being the local celebrity

The Myth of Luck | Mindset Monday

Do you believe in luck? I mean in the sense that some people are just naturally luckier than others? I hope not, because it’s not true. Luck is something you create, and in this episode of Mindset Monday, I’ll show you how to create more of it in your life.