The Tom Ferry Podcast Experience

Setbacks as Opportunities | Mindset Monday

Setbacks are going to happen – that’s just a fact. But what do you know when you’re faced with setbacks? In this episode of Mindset Monday, I’m going to break down the beautiful opportunity that opens up to you when things don’t go your way.  

Crafting a Perfect Real Estate Marketing Plan | Tom Ferry Podcast Experience

Your real estate marketing plan is the star of your business. When formulated correctly, it’s your step-by-step guide to attracting more leads, increasing your business, and scaling your brand.

 

But it all starts with knowing exactly how to fill it out. For this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from a recent (EPIC) webinar event in which Jason Pantana takes you through the full process of crafting a perfect real estate marketing plan.

 

You’ll learn what sections to include, the strategies to incorporate, and much more!

 

And if you find this helpful (which you definitely will), then be sure to register for our continuation of this webinar, “Tom Ferry’s BIG Kickoff Pt. 2: Maximizing Momentum” on Feb. 22 at 9 a.m. PT! This is going to be the biggest, most transformative free webinar we’ve ever done.

 

So first get your real estate marketing plan from the episode and then save your seat for the career-defining webinar! (link below)

 

https://pages.tomferry.com/webinar-registration-tf-q1-feb-2024

 

Brainfood for Real Estate Video Creation & Distribution | This Week in Marketing

Jason Pantana is the go-to coach for real estate video creation and content strategy.  

Over the last two years on This Week in Marketing, he’s released some of the most groundbreaking tactics for agents to reap extraordinary results from their real estate video creation. But with such a wealth of content, it’s easy to have missed some of his most practical tips. 

For this episode of This Week in Marketing, we’re sharing some highlight clips from the past year centered on the best tips for real estate video creation, content ideation, and distribution.  

Watch or listen right here, then let us know in the comments which tip you’re going to put into action!  

Home Interest Rates & Your Database! #tomferryshow

Home interest rates are taking a turn, and for you, this is a huge opportunity! 

If you tuned in to my recent BIG Kickoff webinar, you might remember myself and David Childers calling this year “The Year of the 5.” That’s because we’re predicting that home interest rates are going to drop to 5%! Beautiful right?  

 Absolutely, but what does that mean for you as a real estate agent? In this episode of the Tom Ferry Show, I’ll show you why 5% home interest rates mean that you need to be doubling down on your database and sphere.  

I’m sharing some strategies and info for touching base with past clients to generate repeat and referral business all year long, so watch or listen here! 

The Power of Masterminds | Mindset Monday

Napoleon Hill, who wrote the book “Think and Grow Rich” talked about the power of Masterminds as the No. 1 principle of success. Masterminds have played a vital role in my own life, coming up from being a sales guy to founding my own company. In this episode of Mindset Monday, I’m talking about the power of Masterminds and what they mean for real estate agents of every level.

The 7 Sections of a Great Real Estate Business Plan | Tom Ferry Podcast Experience

Your real estate business plan is the foundation of your business. It’s your guide through the darkness, the map that tells you what you will do every day to be exactly where you want to be in one year, five years, and even ten years from now.

 

If you’re not running your business off of a well-crafted real estate business plan, you’re holding yourself back. But that raises the question: Where do you start when putting together your plan?

 

The answer is, RIGHT HERE. For this episode of the podcast, I’m sharing a webinar I did recently in which I walk you through the seven sections of an effective real estate business plan and how to fill them out.

 

You’ll learn how to set effective goals, manage your finances, plan your marketing, and create structure in your business. This is comprehensive stuff, so watch or listen right here!

6 Real Estate SEO Strategies to Attract Sellers | This Week in Marketing

What are your real estate SEO strategies for attracting sellers? I’m not just talking about getting your name found on Google – I’m specifically talking about getting found on Google by home sellers. And of course, it’s not just about getting found on Google but winning the seller’s attention and trust.  

In this episode of This Week in Marketing, Jason Pantana shows you six effective real estate SEO strategies for agents to use to attract and win more listings. He’ll guide you through the specific networks to use, the keyword placements to seize, and exactly what it takes to have Google recognize you over the competition. 

If you’re serious about using real estate SEO strategies to attract home sellers, this is the place to start. Watch or listen now!  

 

In this episode, Jason discusses… 

1:40 – Local Directories  

5:46 – Search Portals 

7:30 – Google Local Services 

13:15 – Social Media 

16:08 – Agent Referral Sites 

18:48 – Review Sites 

The Perfect Real Estate Schedule #tomferryshow

Success as an agent begins with a perfect real estate schedule. As a real estate agent, there are a lot of demands on you, and it is NOT POSSIBLE to always put your time to its best possible use without a well-kept calendar.  

In this episode of the Tom Ferry Show, I’m giving you not just an example schedule for real estate agents, but the perfect real estate schedule to feel and perform at your best – in life and your career.  

Be sure to watch or listen right here and incorporate all the elements of this perfect real estate schedule into your calendar.  

Mistakes Well-Managed | Mindset Monday

There is huge opportunity out there in the market, but here’s the thing… Challenges will arise, and mistakes will happen. But the question is, are those mistakes really an issue? In this episode of Mindset Monday, I’m talking about the golden opportunity hidden inside every mistake. As you’ll see, possible mistakes are no reason not to keep charging forward.

24 Ultimate Listing Generation Tactics Pt. 4

Here we are! The fourth and final part of Jason Pantana’s Ultimate Listing Generation Tactics! 

 

Over the last four weeks on This Week in Marketing, Jason has laid out a list of the 24 best listing-generation tactics that are working for agents TODAY!  

 

No matter what your style, business model, or strengths, there are options here for every single real estate agent looking to generate more listings. And that’s your No. 1 job because the agent who controls the inventory controls the market.  

 

These listing generation tactics aren’t in any particular type of order so if you’re already here then start with this one, but also be sure to go back and check out the other three episodes after!