The Tom Ferry Podcast Experience

Database Marketing for Listing Referrals | This Week in Marketing

Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.  

It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.   

In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.  

 

In this episode, they discuss… 

0:00 – The greatest opportunity for listings 

2:51 – Quit the gratification addiction 

7:30 – Prepare the value-ad 

9:00 – Nurturing  

12:20 – Being the knowledge broker 

14:30 – Have an opinion 

16:20 – ZMA vs. HVA  

23:12 – All roads lead to the agent 

26:30 – Takeaways  

March Listing Appointments Madness #TomFerryShow

What is your strategy for tripling your March listing appointments? If you don’t have one, your playbook needs an update, because getting listing appointments is your No. 1 priority for this month.

And because it’s your highest priority, your strategy starts with your focus and your schedule. In this episode of the Tom Ferry Show, I’ll show you where you need to be putting your attention to double or even triple your March listing appointments.

We’re talking about what to say “yes” to, what to say “no” to, and the strategies for skyrocketing your success. 

Energy Every Day | Mindset Monday

The person who has the most energy and enthusiasm is the one who will leave the greatest impact. That means you need to be able to control your energy every day. In this episode of Mindset Monday, we’re asking what it takes for you to gain that kind of control.

 

Success Anywhere: U.K. vs. U.S. Real Estate Markets | Tom Ferry Podcast Experience

Why is it important to look at the U.K. vs. U.S. real estate marketing and how they work?

 

For starters, it shows us how things are changing across the world and the trends to watch out for.

 

But more importantly, when we look at the agents who are succeeding in the U.K. vs. U.S. real estate markets, we see how to achieve success anywhere, regardless of regulations, customs, and cultural differences.

 

In this episode of the Tom Ferry Podcast Experience, I have Matt Nicol from the U.K. and Kirk Kessel of the U.S., both legends of their real estate markets. We’re discussing the U.K. vs. U.S. real estate markets, how they work, and the path to success in each.

 

No matter what country you live in, you’ll learn the trends to look out for and what it takes to scale your business. Watch or listen, right here.

 

Front-Load Your Lead Attraction #tomferryshow

What does it mean to front-load your lead attraction? It’s using the first half of the year to go as hard on marketing as possible because that’s the most important time – especially in a year like this one.  

So why is it the most important time to maximize lead attraction? Because there are four converging factors this year that will impact the market and your business. If you stay ahead of them, they can be an advantage, but only if you don’t, they’ll wind up biting you later on.  

In this episode of the Tom Ferry Show, I’ll show you what those factors are and what it takes to successfully front-load your lead attraction so that the only impact on your business this year is a great one.  

Watch or listen now! 

Be the Buffalo | Mindset Monday

When the wind rises and you know a storm is about to crash down over you, you can choose to be like the cow or the buffalo. A cow runs away from the storm, but the buffalo knows that the fastest way out of the storm is through it. In this episode of Mindset Monday, I’m talking about how you can use this lesson to build your own inner strength.

The Rules of a Solid Database Marketing Plan | This Week in Marketing

Your database marketing plan shouldn’t be the same as every other marketing plan in your playbook. These leads are special – potentially more valuable – and require a particular nuance that will spur them to refer and repeat business.  

In this episode of This Week in Marketing, Jason Pantana will demystify a few unspoken rules or guidelines surrounding your database marketing plan for this year. You’ll learn exactly what not to do and how to guide all your database marketing efforts in the right direction.  

Before you do ANY kind of marketing to your database, this episode should be your first priority, so watch or listen now and form the basis of your database marketing plan!  

Setbacks as Opportunities | Mindset Monday

Setbacks are going to happen – that’s just a fact. But what do you know when you’re faced with setbacks? In this episode of Mindset Monday, I’m going to break down the beautiful opportunity that opens up to you when things don’t go your way.  

Crafting a Perfect Real Estate Marketing Plan | Tom Ferry Podcast Experience

Your real estate marketing plan is the star of your business. When formulated correctly, it’s your step-by-step guide to attracting more leads, increasing your business, and scaling your brand.

 

But it all starts with knowing exactly how to fill it out. For this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from a recent (EPIC) webinar event in which Jason Pantana takes you through the full process of crafting a perfect real estate marketing plan.

 

You’ll learn what sections to include, the strategies to incorporate, and much more!

 

And if you find this helpful (which you definitely will), then be sure to register for our continuation of this webinar, “Tom Ferry’s BIG Kickoff Pt. 2: Maximizing Momentum” on Feb. 22 at 9 a.m. PT! This is going to be the biggest, most transformative free webinar we’ve ever done.

 

So first get your real estate marketing plan from the episode and then save your seat for the career-defining webinar! (link below)

 

https://pages.tomferry.com/webinar-registration-tf-q1-feb-2024

 

Brainfood for Real Estate Video Creation & Distribution | This Week in Marketing

Jason Pantana is the go-to coach for real estate video creation and content strategy.  

Over the last two years on This Week in Marketing, he’s released some of the most groundbreaking tactics for agents to reap extraordinary results from their real estate video creation. But with such a wealth of content, it’s easy to have missed some of his most practical tips. 

For this episode of This Week in Marketing, we’re sharing some highlight clips from the past year centered on the best tips for real estate video creation, content ideation, and distribution.  

Watch or listen right here, then let us know in the comments which tip you’re going to put into action!