The Tom Ferry Podcast Experience

Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing

Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff. 

 

At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. That’s what a knowledge broker helps you do. Unfortunately, great salespeople are not always so great at math. But don’t fear… 

 

That’s where people like Jeremy Davis come in. PalmAgent helps real estate agents find the numbers that matter and use them to become the knowledge broker in their markets.  

 

In this episode of This Week in Marketing, Jason Pantana talks with Jeremy about the numbers that buyers and sellers care about and how to use them in your marketing for maximum effect.  

 

Watch or listen now!  

 

In this episode, they discuss…  

0:00 – Being the knowledge broker matters 

2:40 – What PalmAgent does  

7:00 – The important calculators  

13:00 – Smart social media 

17:30 – Rapid-fire marketing ideas 

19:38 – Specificity makes the difference 

22:00 – Final thoughts  

Maximizing Listing Leads Before the Interest Rate Drop | Tom Ferry Show

Your No.1 priority right now is maximizing listing leads before the interest rate drop. Because the drop is coming, and this can be a great thing if you’re prepared, or it can set you way behind if you haven’t front-loaded your marketing.  

 

There is urgency here! You don’t want to get left behind in the wave of competition!  

 

This episode of the Tom Ferry Podcast Experience is dedicated to bringing you the latest and most effective strategies for maximizing listing leads over the coming months.  

 

To help you do that, I have coach and Rockstar team leader Lourdes Maestres and the real estate marketing masters of today, Jason Pantana and Jimmy Mackin. We’re discussing how to prepare yourself for when the interest rate drops, the converging forces to keep in mind, and the marketing you can’t afford not to run. 

 

Watch or listen, right here and start maximizing listing leads before it’s too late!  

 

In this episode, we discuss…  

0:00 – Maximizing listing leads NOW 

2:00 – A perfect equity video 

4:30 – Front-loading your marketing 

12:30 – Marketing NOT to run 

14:30 – Market outside the box 

20:20 – Robot mail  

The Thing Slowing You Down | Mindset Monday

There is something slowing you down from achieving your greatest ambitions. I’m talking to everyone here, myself included. It doesn’t matter how high of an achiever you are – there is always something. In this episode of Mindset Monday, we’re going to dive into what that thing is for you and what you can do to conquer it and speed towards your goals.

Database Marketing for Listing Referrals | This Week in Marketing

Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.  

It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.   

In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.  

 

In this episode, they discuss… 

0:00 – The greatest opportunity for listings 

2:51 – Quit the gratification addiction 

7:30 – Prepare the value-ad 

9:00 – Nurturing  

12:20 – Being the knowledge broker 

14:30 – Have an opinion 

16:20 – ZMA vs. HVA  

23:12 – All roads lead to the agent 

26:30 – Takeaways  

March Listing Appointments Madness #TomFerryShow

What is your strategy for tripling your March listing appointments? If you don’t have one, your playbook needs an update, because getting listing appointments is your No. 1 priority for this month.

And because it’s your highest priority, your strategy starts with your focus and your schedule. In this episode of the Tom Ferry Show, I’ll show you where you need to be putting your attention to double or even triple your March listing appointments.

We’re talking about what to say “yes” to, what to say “no” to, and the strategies for skyrocketing your success. 

Energy Every Day | Mindset Monday

The person who has the most energy and enthusiasm is the one who will leave the greatest impact. That means you need to be able to control your energy every day. In this episode of Mindset Monday, we’re asking what it takes for you to gain that kind of control.

 

Success Anywhere: U.K. vs. U.S. Real Estate Markets | Tom Ferry Podcast Experience

Why is it important to look at the U.K. vs. U.S. real estate marketing and how they work?

 

For starters, it shows us how things are changing across the world and the trends to watch out for.

 

But more importantly, when we look at the agents who are succeeding in the U.K. vs. U.S. real estate markets, we see how to achieve success anywhere, regardless of regulations, customs, and cultural differences.

 

In this episode of the Tom Ferry Podcast Experience, I have Matt Nicol from the U.K. and Kirk Kessel of the U.S., both legends of their real estate markets. We’re discussing the U.K. vs. U.S. real estate markets, how they work, and the path to success in each.

 

No matter what country you live in, you’ll learn the trends to look out for and what it takes to scale your business. Watch or listen, right here.

 

Front-Load Your Lead Attraction #tomferryshow

What does it mean to front-load your lead attraction? It’s using the first half of the year to go as hard on marketing as possible because that’s the most important time – especially in a year like this one.  

So why is it the most important time to maximize lead attraction? Because there are four converging factors this year that will impact the market and your business. If you stay ahead of them, they can be an advantage, but only if you don’t, they’ll wind up biting you later on.  

In this episode of the Tom Ferry Show, I’ll show you what those factors are and what it takes to successfully front-load your lead attraction so that the only impact on your business this year is a great one.  

Watch or listen now! 

Be the Buffalo | Mindset Monday

When the wind rises and you know a storm is about to crash down over you, you can choose to be like the cow or the buffalo. A cow runs away from the storm, but the buffalo knows that the fastest way out of the storm is through it. In this episode of Mindset Monday, I’m talking about how you can use this lesson to build your own inner strength.

The Rules of a Solid Database Marketing Plan | This Week in Marketing

Your database marketing plan shouldn’t be the same as every other marketing plan in your playbook. These leads are special – potentially more valuable – and require a particular nuance that will spur them to refer and repeat business.  

In this episode of This Week in Marketing, Jason Pantana will demystify a few unspoken rules or guidelines surrounding your database marketing plan for this year. You’ll learn exactly what not to do and how to guide all your database marketing efforts in the right direction.  

Before you do ANY kind of marketing to your database, this episode should be your first priority, so watch or listen now and form the basis of your database marketing plan!