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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
Episodes
Monday Jul 03, 2023
Monday Jul 03, 2023
Postcard marketing is sadly overlooked, even for agents with a geographic farm. That’s because it’s not cheap, and if you’re not doing it right, you won’t get the results you should.
Eileen Rivera understands that postcard marketing is both an art and a science. And to succeed, you must understand both aspects. In this episode of This Week in Marketing, Jason Pantana talks with Eileen about how real estate agents can use postcard marketing to take their geographic farms to the next level by implementing the right tactics.
Watch or listen to this episode, and then I want to see you R&D some of these postcard plays!
In this episode, they discuss…
0:00 – Postcard marketing for success
1:50 – Targeted marketing
5:14 – All about the message
7:42 – High-level strategy
13:00 – Before engaging in a geographic farm
17:42 – Finding inspiration
23:42 – Tactical sending
28:15 – What not to include on a postcard
31:04 – Things you can do now