![The Tom Ferry Podcast Experience](https://pbcdn1.podbean.com/imglogo/image-logo/4214810/TFPE_Show_Image_28feez.jpg)
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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
Episodes
![Become the Real Estate Thought Leader on Social Media | This Week in Marketing](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog4214810/TWiM_Show_Image_298jgo_300x300.jpg)
Monday Mar 27, 2023
Monday Mar 27, 2023
What does it take to be the real estate thought leader in your area?
You need to help dispel misinformation, ease fear, and highlight the opportunities happening now in the market. But also, more importantly, you need to be seen on a massive scale and generate consistent engagement.
A perfect example of this is Shannon Mangin of the Lake Travis area of Austin, TX – and you might recognize her. Shannon has appeared on This Week in Marketing previously about the hacks she’s using to convert leads through Instagram. Now she’s back as she and Jason Pantana continue their conversation about getting real estate business directly from social media, with an emphasis on how to be the thought leader in your market.
You’ll learn:
- The three types of videos you should be making
- How to get great content ideas
- Best strategies for controlling the narrative and inspiring hope
- And lots more!
You don’t need to have seen Shannon’s previous appearance to benefit from this one, so watch or listen now and then go back and check it out here.
In this episode, they discuss…
0:00 – Shannon’s back!
1:52 – Shannon’s business and the market
3:41 – Attracting strangers through Instagram
6:00 – Content that works
7:45 – 3 categories of video
9:52 – Stories
13:55 – For the impatient agent