The Tom Ferry Podcast Experience
Props and Pillars of a Luxury Marketing Arsenal | This Week in Marketing

Props and Pillars of a Luxury Marketing Arsenal | This Week in Marketing

May 23, 2022

It’s easy to become desensitized to marketing tactics when we’re bombarded with them constantly. But do you ever receive a piece in the mail that’s so beautiful it makes you go, “Wow… I didn’t know how much I actually needed this in my life.”

Oriana Shea has a bag full of printed pieces that look like art books you’d buy from a museum and a YouTube channel filled with… recipes? Yeah, she has her own cooking show that directly drives a ton of traffic to her real estate business.

To compete at a top level, you need to tackle marketing from every angle with the most professional, impressive, unexpected pieces that anyone has to offer, and this week Oriana is going to show you the way.

You’ll want to watch the video to get some visual ideas, and you can do that, right here.

The 5 Daily Essentials | MSM 173

The 5 Daily Essentials | MSM 173

May 23, 2022

Do you ever just have crappy days? If you do, I bet it comes back to one of five things that you either skipped or didn’t get enough of. I call these my MEDSS. We all need to take them, because when you get the right dose, every day is a great one.


Advanced Buyer Tactics from 4 Great Women of Real Estate | Confidence & Conversion

Advanced Buyer Tactics from 4 Great Women of Real Estate | Confidence & Conversion

May 20, 2022

Tough market, you say? No time to mess around, then. I have one, two, three, FOUR of the most amazing women in real estate here in the studio to help me answer the questions, “How do we get those buyers off the fence, and how do we do it faster?”

Sarah Allen, Jen Dillard, Keri White, and Glennda Baker not only answer that question – they do it with enough precision to leave time to talk about (obviously) time management and even to give you a few video tips.

Savage Marketing Advice from Polite Canadian People | Tom Ferry Podcast Experience

Savage Marketing Advice from Polite Canadian People | Tom Ferry Podcast Experience

May 18, 2022

Canada… The land of hockey, poutine, polite manners, and brilliant real estate marketing innovation.

 

This week I have four of our gigantic neighbors’ top agents – Steven Kim, Sean Ryan, Janet Miller, and Brad McCallum – here to talk about their iconic marketing moments.

 

Besides just marketing, our friends also have some killer advice on setting boundaries, creating a work/life balance, and refining your sphere.

 

You’ll be ‘surry’ if you miss this one, so make sure to watch or listen, and then share it around to some friends.

Your ‘Call to Action’ – What to Say and Where to Put It | This Week in Marketing

Your ‘Call to Action’ – What to Say and Where to Put It | This Week in Marketing

May 16, 2022

What’s the point of putting so much time into social media if all it does is get you likes? The thing is… social media DOES NOT get you business unless you position it to.

This week, Jason Pantana is going to show you how to do just that, by displaying your menu of services and using CTAs to invite business into your life.

Speaking of CTAs, I could tell you all about them here, or I could tell you to watch or listen for yourself.

Jump Back into Momentum | MSM 172

Jump Back into Momentum | MSM 172

May 16, 2022

We all fall down sometimes, get into a mood or a creative drought. When things start to slow down, what is the fuel that gets you fired back up?


Daring to Be Yourself: TikTok Tactics for Profit and Popularity | Tom Ferry Podcast Experience

Daring to Be Yourself: TikTok Tactics for Profit and Popularity | Tom Ferry Podcast Experience

May 11, 2022

Phil Gerdes has always been a super-scaler, Rockstar agent. But this last December, Phil attended a particularly intense mastermind that changed his entire approach to video, branding, and communicating to his audience. As soon as he returned home, he called an emergency meeting with his entire team to tell them that everything was about to be different.

 

And the results have been extreme. His following has grown almost 50x what it was just a few months ago, and he’s become something of a local celebrity where fans approach him on the street. This week, Phil shares with me his secrets for building this kind of reputation and how you can replicate it.

 

The most amazing thing is his secret might almost seem like it has nothing to do with real estate at first. This is not one to miss, so watch or listen, right here, right now.

Train Only A-Players with the Perfect Onboarding Process  | Team Builders

Train Only A-Players with the Perfect Onboarding Process | Team Builders

May 10, 2022

Do you run a team where your agents aren’t performing at a top level? Are you starting to build a team and aren’t certain of how to onboard your agents? The first thing you need is a coach. The second is to listen to the process Steve Rovithis uses.

Steve runs one of the biggest “teamerages” in the country, with over 120 salespeople across four regions. It’s not surprising that Steve studied biology in college, because he has a fundamental understanding of how things grow, and this week he spoke with me about how to grow an army of happy, rich super-agents.

If you’re interested in growth, implementing training, or working in a success-driven environment, you gotta check this one out, right here.

5 Digital Ad Ideas for Better Content and a Bigger Audience | This Week in Marketing

5 Digital Ad Ideas for Better Content and a Bigger Audience | This Week in Marketing

May 9, 2022

We see ads everywhere, all the time, every day. Most of us feel like we’ve become immune to advertising… until suddenly we’re not. Why do some ads work on us while others become white noise? It’s not by accident.

This week, Jason Pantana is going to take you through the different types of digital ads offered by Google and social media, then give you five strategies to fill the content of those ads and reach a wider audience.

If you’d like to get better results from your digital advertising, make sure to watch or listen, now.

What If This Works? | Mindset Monday

What If This Works? | Mindset Monday

May 9, 2022

Most of the time, questions are just questions. You ask them when you want answers. But sometimes the way you choose to ask yourself a question is the answer itself. Could changing the tone of your questions change your life? It’s up to you.

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