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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
Episodes
Friday Feb 05, 2016
Innovation And Creativity | #TomFerryShow Episode 2
Friday Feb 05, 2016
Friday Feb 05, 2016
"Creativity is simply the rearrangement of the old in a new way" Tweet it out: http://ctt.ec/99A83 My mentor Mike Vance was Walt Disney's right hand man in charge of ideas and people development of the Disney empire. So when Mike said to me "creativity is simply the rearrangement of the old in a new way," I knew it was sage advice. It got me thinking, how can apply Mike's advice to real estate and this is what I came up with: So if I asked you "What are the areas in your business that you want to have impact on? What are the areas of your business that you want to improve efficiency, increase results, make it better, have it be a better client experience?" I have a feelings you're going to say everything under the sun and then some. Here's how I see it, if people aren't blown away by you and your efforts, your opportunity in the bottom of the 9th with the bases load to win the game, I'd say that's an area you can improve upon. And if every week you said, "What's one change I can make? What's one little thing I can do to improve the experience of the customer, what is it?" Start by putting a list of things you want to work on together and every week pick one item to make better. Now remember, ideas are meaningless unless you convert it into a project, so get them up and visual to keep yourself accountable. A lot of our clients have huge boards up call DO-DOING-DONE boards, where there's a column for DO-what you want to work on, DOING-what you're working on and DONE-what you've completed. I suggest adding a fourth column called MAKE BETTER for all the improvements you want to make. Move one idea from the MAKE BETTER column to the DO column every week. You would want to make it 10x bigger and get it up on your wall to get it really visual. In closing, here's what I want you to do. I want you to have weekly creative time--a time for weekly innovation where you're looking at your business, the areas that you most want to impact and deciding how you can do it better. And then by writing down all the best ideas you're going to begin to implement another nugget that Mike Vance taught me, which is idea A and idea B can be combine to create a really sexy new project that can help serve more clients, help more customers, improve efficiency, create higher profits, create more sales! Read more: http://bit.ly/23Oo2yW ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry tom ferry showtomferryshowtom ferrytomferryfun holidaysfunholidaysandactive listingsactivelistings
Friday Feb 05, 2016
Friday Feb 05, 2016
"Plan for tomorrow - the time you allocate today to digital media, you'll see profits in 2017" tweet it out: http://ctt.ec/h1s3d While backstage at our private coaching client event in Palm Springs, we caught up with Gary Vaynerchuk. Gary is a social media expert, getting his start at his dad's liquor store and made it to one of the first e-commerce wine businesses by utilizing digital media. He then started his own digital social agency growing it from 30 to 500 people in just 3 years. In this episode, Tom interviews Gary to find out what his take is on the future of digital media for real estate marketing. Read more: http://bit.ly/1KvBKA7 ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry tom ferry showtomferryshowtom ferrytomferryfun holidaysfunholidaysandactive listingsactivelistings
Friday Feb 05, 2016
Talking Zillow With Spencer Rascoff | #TomFerryShow Episode 4
Friday Feb 05, 2016
Friday Feb 05, 2016
Tweet it out: “Connecting with people through video is a major part of any business and marketing strategy” http://ctt.ec/1LCGA SR: I wrote this book called "Zillow Talk: The New Rules of Real Estate" with Zillow's chief economist, Dan Humphries. What it's all about is mining all this incredible data that we have at Zillow and making it accessible and actionable to consumers. One of the things that we do in the book is try to debunk a lot of myths. For example remodeling. A very common myth is that you should remodel your kitchen. The data actually says if you want to earn a return, when you sell your home you actually want to remodel a bathroom. In particular, remodel your bathroom at the very low end, because if you do a high-end remodel you just won't get money out the other end. We used a lot of data and a lot of analysis to prove that. It really debunks central myths of the real estate industry. Another good one is "always buy the worst house on the best street" or "the worst house in the best neighborhood." Everyone has heard that. It's actually terrible advice. We mined the data and looked at the bottom 10% of homes around the entire country. Then looked in each neighborhood, by value, and analyzed that appreciation rate versus the average. It turns out that the worst home in those neighborhoods performs significantly worse than the mid-level or high-end. It kind of makes intuitive sense if you think about it because there just aren't that many buyers for that type of home in that neighborhood. Sometimes it's the worst home for a reason. We try to challenge these central assumptions and replace fiction with fact. That's what the book is all about. Now I want to make an offer to everyone watching, if you buy a copy of Zillow Talk on http://amazon.com, send me a copy of the receipt to tferry@tomferry.com and I'll send you a PDF copy of our CEO manual. It sells for $300 and is all about utilizing proven systems to organize your business and take it to the next level. We're out. Thanks so much for watching. Remember, always, strategy matters now more than ever and your passion rules! Read more: http://bit.ly/23Oobm3 ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry tom ferry showtomferryshowtom ferrytomferryfun holidaysfunholidaysandactive listingsactivelistings
Friday Feb 05, 2016
Friday Feb 05, 2016
Tweet it out: "Reach out & connect w/ ppl in the most engaging & relevant way across all mediums" http://ctt.ec/80lor Are you casting a large enough net? Specifically with your database to get more referrals from the people that you already know. If you want more referrals in 2015, it all comes down to the data. Here's what I know, the average consumer moves every seven to ten years. So, if you have 100 people inside my database, you should be getting seven to ten listings every year. If you're not getting 7-10% of the total number of people inside your database to interact, engage, or list their home with you, there's a pretty good chance that you're not casting a large enough net and you're not touching them in a relevant way. So, let's take a look at some of the different mediums and channels of distribution that you could use today to cast a larger net and touch more people. Read more: http://bit.ly/1T3wHcN ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry tom ferry showtomferryshowtom ferrytomferryfun holidaysfunholidaysandactive listingsactivelistings
Friday Feb 05, 2016
Friday Feb 05, 2016
Tweet it out: "Does your psychology impact your income? Don’t have #SalesBO" http://ctt.ec/7A8XQ What Is Your Psychology? Your psychology is what you think about; it's what you say to yourself; it's the way you move your body; it's what you put your focus on. That's what represents your psychology. And what we know is that your psychology massively impacts your income, your ability to be in action, talk to the number of people you need to talk to, and ultimately get the results you desire. It wasn't until I got introduced to one of my mentors, Bill Mitchell, who said, "Your attitude, Tom, is nothing more than the effect of these causes, the way you move your body, your self-talk, the things you say to yourself, about yourself and other people, and ultimately what you put your focus on," and the moment he shared it, I got it. I said, "So I really can determine my attitude, my personal psychology, based upon the way I move my body, so we know if we move our body in a powerful way we're more likely to take powerful action. But if my shoulders are slumped over and I'm kind of feeling like this and I'm kind of , everything about my physiology and my face is frowning. We know it kills your energy and it kills your performance. Read more: http://bit.ly/1NUJbvB ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry
Friday Feb 05, 2016
5 Marketing Tips All Agents Need To Know | #TomFerryShow Episode 7
Friday Feb 05, 2016
Friday Feb 05, 2016
Episode 7 of the #TomFerryShow is all about marketing! Watch this video and make sure you leave with these top takeaways: Go to (2:20) to understand consumers’ behavior in today’s market and get them to work with you Go to (10:06) to learn how top producers are testing their marketing efforts to convert more leads into clients Go to (15:07) to review the 3 must ask questions to elevate your marketing and set yourself up for success "There’s no such thing as failure, only a result. Always be testing!" Tweet it out: http://ctt.ec/40R8j Read more: http://bit.ly/1odvG5r ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry
Friday Feb 05, 2016
3 Questions To Get More Listings! | #TomFerryShow Episode 8
Friday Feb 05, 2016
Friday Feb 05, 2016
Episode 8 of the #TomFerryShow is knowing the right questions to ask to get more listings. Watch this video and make sure you leave with these top takeaways: - Go to (0:54) for 3 questions that can turn any conversation into a listing opportunity - Go to (3:22) to learn the perfect way to set seller expectations and help you build massive rapport "3 questions every agent should ask to take more listings!" Tweet it out: http://ctt.ec/qRb8k Read more: http://bit.ly/1T3wSVI ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry
Friday Feb 05, 2016
Friday Feb 05, 2016
Episode 9 of the #TomFerryShow is knowing what to implement in your business and what you should pass on. Watch this video and make sure you leave with these top takeaways: - Go to (2:00) to learn why it’s important to have a filter when looking into a new product, service, or idea - Go to (3:07) to discover what filters will help support you to reach your goals - Go to (8:34) to hear Tom’s prediction of real estate market conditions Read more: http://bit.ly/20eYm9W ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry
Friday Feb 05, 2016
10 Ways To Improve Your Listing Presentation | #TomFerryShow Episode 10
Friday Feb 05, 2016
Friday Feb 05, 2016
In Episode 10 of the #TomFerryShow, I walk you through 10 ways to freshen up your listing presentation so you can win every listing! Watch this video and make sure you leave with these top takeaways: - Go to (1:47) to hear about a “coming soon” listing video strategy that will create a high degree of separation between you and your competitors - Go to (7:44) to learn about the 3 price strategy of listing a home that helps you build massive rapport with potential sellers - Go to (9:32) to learn how to present commission fees during your listing appointment and earn the money you deserve! Here's the extended version of the 3 pricing strategy video: https://youtu.be/WqTUCGlgWp0 Read more: http://bit.ly/1L3TFJj ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry
Friday Feb 05, 2016
3 Actions To Give Your Business A Boost | #TomFerryShow Episode 11
Friday Feb 05, 2016
Friday Feb 05, 2016
In Episode 11 of the #TomFerryShow, Tom discusses the end of the first quarter and what you need to do more of to make sure you hit your goals for the year. Watch this video and make sure you leave with these top takeaways: - Go to (2:56) to find out your unique number of conversations, appointments, and transactions to achieve your goals - Go to (5:17) on what I call the Power of Right Focus - Go to (9:18) for 3 actions you should take immediately to make sure you go into the next quarter the right way Read more: http://bit.ly/1T3x07B ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry