The Tom Ferry Podcast Experience

No One Cares – Work Harder | Mindset Monday

Rich/poor/rich/poor/rich/poor. This is the cycle that happens to most real estate agents. If you look at the trends, you can usually trace it back to the holidays – when agents start slowing down on their marketing and lead generation. Want to give yourself and your loved ones a real gift this holiday season that will keep giving back over time? Work harder. That’s what I’m talking about on this Mindset Monday. 

5 Things to Ensure Your Best Year in Real Estate | Tom Ferry Podcast Experience

Want to make next year your best year in real estate? With time running out, you need a plan to set yourself up for massive success. Tom Ferry has analyzed the strategies of thousands of top agents and the unique market conditions ahead – and he’s narrowed it down to five key moves you need to make.

 

In this episode of the Tom Ferry Podcast Experience, Tom breaks down the five essential steps that will ensure next year is your best year in real estate. From refining your Unique Value Proposition to perfecting your schedule and taking a unique stance on your fees, this episode is packed with actionable insights you can implement immediately.

 

Don’t wait – with the new year fast approaching, the work you do now will determine if it’s truly your best year in real estate yet. Watch or listen now!

 

The New Rules of Instagram: Monthly Million-Dollar Deals

The New Rules of Instagram are changing the game – and Sam Reifman-Packett is using them to generate million-dollar deals every single month.

 

In this episode of This Week in Marketing, Sam sits down with Jason Pantana to break down exactly how he leverages the new rules of Instagram to attract high-end listings and buyers – all without spending a dime on ads.

 

You’ll learn the secrets behind the types of content that drive massive engagement, how to read your audience’s interest, and the best tactics for working with Instagram’s algorithm to maximize your lead generation.

 

If you’re ready to skyrocket your business using the new rules of Instagram, don’t miss this episode. Watch or listen now!

 

In this episode, they discuss… 

3:00 – Qualifying a lead

6:23 – Calibrated questions 

13:00 – Content that gets attention 

19:00 – Other people’s listings

22:43 – Types of post 

25:40 – Useful strategies 

28:30 – How leads reach out

The Path of Discipline | Mindset Monday

Do you take the stairs or the escalator? That question applies to a lot more than just how you get around. As other real estate agents begin slowing down during Q4, now is the time to choose the path of discipline. In this Mindset Monday, I’m talking about what it takes to build the kind of discipline that improves every area of your life. 

 

The Risks to Real Estate: The T360 Report Breakdown | Tom Ferry Podcast Experience

What are the greatest risks to real estate and the agents working in it today? How can agents stay ahead of shifts and increase their earnings now and in the future? These questions are addressed in T3 Sixty’s “The Opportunity Report,” a groundbreaking analysis of the industry that charts a strategic path toward a better future.

 

In this episode of the Tom Ferry Podcast Experience, I chat with T3 Sixty CEO Jack Miller about the implications of this report, the greatest risks to real estate, and strategies to navigate the challenges ahead.

 

Ten years ago, T3 Sixty published “The Danger Report,” which accurately predicted 83% of the situations we face today. Given this track record, “The Opportunity Report” is essential knowledge for every agent.

 

Watch or listen to our full breakdown, and be sure to read the entire report. The risks to real estate are significant, but as you’ll discover, there are effective ways to stay ahead of them.

 

Double-Digit Monthly Leads from YouTube – The Fast Track

Hannah Dubyne generates an incredible amount of real estate leads from YouTube every single month. This is an agent who has honed her channel into an absolute lead magnet, attracting people who can’t wait to work with her, and what’s most incredible of all is that she built this remarkable social presence in only three years. 

 

In this episode of This Week in Marketing, Jason Pantana talks with Hannah about what it takes to attract double-digit real estate leads from YouTube every month. As they walk through her channel, you’ll learn her secrets for:

• Keyword optimization
• Video ideas and research
• Thumbnails
• Content creation

And more!

 

If you’re not generating leads from YouTube (and a lot of them, regularly), you’re missing out on one of the best lead generation channels out there. Watch or listen, now! 

 

In this episode, they discuss…

0:00 – About Hannah’s business 

3:10 – Hannah’s story

5:48 – Evergreen videos 

8:35 – A walkthrough of Hannah’s channel 

10:40 – Thumbnails & keyword optimization

17:00 – Hannah’s second channel 

19:00 – Video breakdowns

22:55 – Researching topics 

Maintaining Q4 Momentum | Mindset Monday

It’s the most wonderful time of the year! For some, it’s because they’re slowing down to enjoy the holidays and take a break. For the most successful agents out there, it’s because the others are slowing down, and that means it’s time to start marketing even harder. On this Mindset Monday, I’m talking about the importance of maintaining Q4 momentum! 

Q4 Marketing for a Powerful Next Year! | Tom Ferry Podcast Experience

Heavy, strategic Q4 marketing is absolutely essential for victory in Q1, and yet this is the time that so many agents slow down. Don’t start the new year off on the wrong foot. You need to put in the work right now, prioritize profit, and come out of the gate with deals locked and loaded. 

 

In this episode of the Tom Ferry Podcast Experience, I’m talking with my good friend, Jimmy Mackin, about the best Q4 marketing to go all-in on right now. These are three marketing campaigns that will immediately start generating interest and lining up deals while still allowing you to enjoy your holidays and family time. 

 

Watch or listen to it now, and don’t forget… On November 6, Jimmy and I, as well as Jason Pantana (of Marketing Edge and This Week in Marketing fame) are going live for the business planning event of the year! THE PLAN: Designing Your Ultimate 2025 Business plan is a step-by-step guide to building your perfect business plan from the bottom up and optimizing it for maximum revenue! Sign up now!

https://www.tomferry.com/webinar-registration-business-plan-2025/

 

One last thing! In the episode, Tom and Jimmy mention an internal message from Mr. Beast. You can check that out here: https://drive.google.com/drive/u/1/folders/1FwLJflbEVG0mKq6AdHIz0-Jj9fiju2l1 

Getting Listings Sold: A Framework for Talking to Sellers

Your No. 1 job is getting listings sold. The faster you’re able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and win their trust. 

 

For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success Summit in which he explains the marketing secrets he learned from his longtime mentor for getting listings sold. You’ll learn how Jason went from being an out of work waiter to the rising Rockstar of his first team by aligning with sellers and winning their support in marketing the listings.

 

This is a framework for how to talk to sellers and get your intentions aligned. It’s the foundation of getting listings sold, so watch or listen now! 

 

In this episode, Jason discusses…

0:00 – Jason’s story 

6:30 – How to set expectations

9:50 – 3 parties in the sale of every home

12:30 – A common foe

17:50 – The second function of a listing agent

21:50 – Decision Criteria 

Close the Loop on the 6% | Mindset Monday

6% of the people in your phone are going to transact in the coming year. You have a finite number of days to set the stage and position yourself as the obvious agent to work with. So what are you committed to, right now? What will close that loop? That’s what I’m talking about in this Mindset Monday.